Mark Williamson

ClubIntel is member and brand insights firm that is focused on helping businesses within the club industry understand, appreciate and leverage the needs, wants and personal journeys of employees and members. Our unique combined experience creates an industry-first storehouse of human insight and research expertise that can uncover even the most subtle drivers and behaviors in your members and customers. We have worked as a team for more than 20 years, spanning multiple brands across the globe. About the team Mark Williamson has more than 20 years experience in market research, and consumer insights, including 17 years within the club and hospitality industry at ClubCorp USA, which comprises an elite collection of private golf, country, business, sports and alumni clubs. He also lead Consumer Insights teams for industry-leading restaurant brands such as Applebee’s, Chili’s, Maggiano’s, On The Border, Romano’s Macaroni Grill, and Corner Bakery. Outside of the hospitality industry, Mark lead the consumer insights team at match.com and owns his own small research consulting business, Retention Measurement Solutions. He is a guest lecturer at national conferences and frequent panelist on a series of webinars. Stephen Tharrett has been a thought leader and employee/member advocate to the club industry for 30 years. He is known worldwide for his innovative human-centered approach to club operations, and has helped hundreds of clubs and manufacturers increase profits through member retention and brand loyalty. Stephen served as the CEO for the Russian Fitness Group, a privately held health/fitness club company in Russia. He spent 20 years with ClubCorp, a billion dollar private club company based in Dallas, Texas, where he served in several roles ranging from director of athletics to senior vice president for athletics, golf and tennis, as well as serving on the company’s leadership cabinet and business planning committee. Stephen is a former president of the IHRSA.