Mark Woomer
About
Mark Woomer is from Greensboro, North Carolina, United States. Mark works in the following industries: "Consumer Goods", and "Furniture". Mark is currently Lead Business Analyst at Bassett Furniture Industries, Inc., located in Bassett, Virginia, United States. In Mark's previous role as a Director of Sales - Key Accounts at Bassett Furniture Industries, Inc., Mark worked in Bassett, Virginia until Aug 2021. Prior to joining Bassett Furniture Industries, Inc., Mark was a Director of Sales - National Accounts at Bassett Furniture Industries, Inc. and held the position of Director of Sales - National Accounts at Bassett, VA. Prior to that, Mark was a Director of Sales - Bassettbaby® at Bassett Furniture Industries, Inc., based in Bassett, VA from Jun 2018 to Aug 2018. Mark started working as Director of E-commerce - Bassettbaby® at Bassett Furniture Industries, Inc. in Bassett, Virginia in Nov 2017. From Aug 2016 to Oct 2017, Mark was Vice President Sales Marketing at Palitaly Inc., based in Oxnard, CA. Prior to that, Mark was a Director of Product Development at Pali Design Inc., based in Montreal, Canada Area from Feb 2008 to Oct 2017. Mark started working as Managing Director at Brentwood Pacific International in Starkville, Mississippi in Aug 2001.
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Mark Woomer's current jobs
Mark Woomer's past jobs
Business development with Bassett key accounts in coordination with a talented sales representative team to maximize opportunities and position for growth year after year. Key accounts include strategic regional, national and international accounts; including e-commerce channels.
Leading sales team to develop and grow all Bassett business with national retail accounts, strategic e-commerce retailers and international sales partners.
Expanded responsibilities beyond Bassettbaby® e-commerce to include all channels of distribution for the Juvenile division.
Successfully led the introduction of Bassettbaby® to e-commerce. Coordinated the product onboarding, order processing and shipping processes to meet customer requirements. Worked with a team of product engineers, merchandisers and project managers to develop collections specifically designed to meet small parcel shipping requirements for e-commerce. Launched Bassettbaby® social media efforts on multiple platforms to increase brand awareness and engage directly with consumers. Reported to VP Juvenile Division.
• Establish new Pali business startup in US to market baby gear and Italian made modern cribs direct to consumers • Responsible for all P&L down to managing all accounting and financial reporting with support from third party accounting firm • Set up e-commerce infrastructure including website development to efficiently meet the inventory management and logistics needs of the organization • Product management responsibilities to ensure products not only meet consumer expectations but also meet all relevant product safety standards • Led all Sales and Marketing efforts which all sales efforts as well as trade and consumer show presentations, social media, brand representatives, consumer publication advertising and blogs
Based in Starkville, MS and actively involved with manufacturing partners in Vietnam and China • Coordinate new product development from concept to production • Identifying strategic manufacturing partners in Asia and initiated sourcing program that has been instrumental in market share growth • Hired and managed quality control team which included developing system of general product requirements and inspection reporting tools • Responsible to develop and manage product testing program that ensures compliance with CPSIA and JPMA requirements • Actively involved in Sales and Marketing efforts which include trade show presentations, sales meetings, customer visits and social media
Based in Shanghai, China and Starkville, MS • Founded BPI-HK in 2001 as an international trading company specializing in juvenile wood furniture • Operated in Shanghai from 2001 through 2003 before returning to operate from the US • Key services provided are vendor qualification, project management and source inspection • Develop new business opportunities within juvenile products industry • Established network of key manufacturing partners in China, Thailand and Vietnam
• Manage Asia manufacturing support office responsible for over US$180 million in shipments annually • Provide leadership in the areas of project management, logistics, order processing and administration • Communicate product supply requirements and ensure manufacturing locations continue to improve to meet market demands • Liaison directly with the Vice President of International Operations
Based in Singapore and Japan • Establish new markets and customers • Develop sales programs for Asia Pacific customers • Identify new product opportunities and work to implement into the region • Work together with customers during the most difficult of economic times to maintain market share and position for growth
• Managed local staff to provide specific manufacturing support to various OEM manufacturers in the region • Negotiated product pricing and freight contracts and achieved significant cost savings for the division each year • Responsible for sourcing new products, which required the ability to find non-traditional manufacturers with new technologies • Served as a liaison between various departments within the Graco division and the regional manufacturers
• Responsible for the order-processing and shipping of all orders placed to OEM manufacturers in the Asia Pacific region • Negotiated freight contracts and achieved significant cost savings for the division each year • Worked as a team with our USA headquarters to implement a new computer system to facilitate order-processing and communication • Coordinated capacity planning with OEM manufacturers in various countries in order to meet planned forecasts