Markus Backstrom
About
Markus Backstrom is from Helsinki, Uusimaa, Finland. Markus is currently Chief Operating Officer at Thirdpresence, located in Helsinki, Uusimaa, Finland.
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Thirdpresence is a global marketplace for programmatic online advertising. We bring together publishers and advertisers to find the best ad inventory for any display, video or audio campaign. Inventory is available across desktop, mobile web, in-app and CTV devices from all verticals either as open market buys or PMPs. Responsibilities: P&L ownership of the marketplace business Manage marketplace operations team Develop demand-side relationships with DSPs, SSPs and direct advertisers Identify new inventory opportunities and create new partnerships with publishers Manage negotiations of partnership terms and contracts Develop new data integrations for publishers with partners such as Liveramp and Britepool Follow industry trends to identify new growth opportunities