Martin Ashplant
About
Martin Ashplant is from London, England, United Kingdom. Martin works in the following industries: "Online Media". Martin is currently Managing Director, Product - GlobalData Media at GlobalData Plc, located in London, England, United Kingdom. Martin also works as Chief Product Officer at New Statesman Media Group, a job Martin has held since Apr 2020. Another title Martin currently holds is Digital Media Consultant/Director at Mashplant Media. In Martin's previous role as a Chief Digital Officer at Beano Studios, Martin worked in London, United Kingdom until Apr 2020. Prior to joining Beano Studios, Martin was a Chief Product Officer at Beano Studios and held the position of Chief Product Officer at London, United Kingdom. Prior to that, Martin was a Audience Development Consultant at JPIMedia, based in London, United Kingdom from Oct 2017 to Feb 2018. Martin started working as Digital/Product Director at Metro in London, United Kingdom in Jan 2016. From May 2014 to Jan 2016, Martin was Digital and Social Media Director at City AM, based in London, United Kingdom. Prior to that, Martin was a Head of Digital Content at Metro from Jul 2010 to May 2014. Martin started working as Head of SEO at Metro in Sep 2009.
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Martin Ashplant's current jobs
Helping to drive an exciting data-driven media project for GlobalData, while continuing to do digital things for New Statesman Media Group.
Acting as CPO to drive an ambitious data and martech project at the publisher behind titles including New Statesman, Press Gazette and Spear's. Leading the product, UX, data, analytics, engineering, audience & SEO teams as NSMG embarks on a major new approach to digital media by putting valuable audiences (our MVPs) at the heart of what we do. Launched new centralised publishing platform dubed Figaro on to which the New Statesman website was successfully redesigned and replatformed.
Providing consultancy services for a range of digital businesses with a focus on the online publishing ecosystem such as Dennis Publishing, JPI Media, BT, ITV News, Royal Opera House, SWNS, The Conversation and Beano Studios. Helping with a wide variety of issues including: - Product development / New product launches - Content and SEO strategy - Audience development, data and analytics - Website audits - Introducing Agile, Lean and customer-centric thinking
Martin Ashplant's past jobs
Oversaw Beano Studios' digital operations as part of its mission to make the world to 'think more kid' in a major digital transformation project enacted by DC Thomson. Took on an expanded remit to include digital content and production as well as product development, data & analytics, audience development and digital marketing. Continued to oversee the award-winning Beano Brain data and insight platform which is at the heart of the business' consultancy offering. Oversaw huge growth on Beano.com, with more than 3m kids coming each month to engage with a wide array of quizzes, games, jokes and video content - all created based on the powerful insight generated by Beano Brain. This represented more than 2000% monthly user growth during my time at Beano.
I initially acted as a digital product consultant before taking on the Chief Product Officer role to lead the product, development, audience, social media and data and analytics teams to help build the industry-leading safe digital destination for children. I also sat on the board and helped set the wider business strategy as part of a major digital transformation project enacted by DC Thomson. In my first year in this position I oversaw website audience growth of 400% to make beano.com the fastest-growing kids' website in the UK, expansion into the US resulting in 2000+% audience growth there and a raft of industry award wins including Digital Innovation of the Year, Best Web Channel and Best B2C Digital Publisher. I also led the development of Beano Brain, a unique data and insight platform which helps Beano and its partners truly understand kids.
Worked with the senior leadership team over a five-month period, advising on the audience development and newsroom integration strategy for inews.co.uk, which launched in 2016 after Johnston Press (now JPI Media) acquired the i newspaper. My work helped pave the way for a tripling of monthly users on inews.co.uk within 7 months and for it to become the fastest-growing UK newspaper website of 2018 (per ComScore) .
Returned to Metro for a board-level role to lead on digital product and commercial strategy. Managed a team including content, analytics, digital marketing, CRM, social, commercial and product functions. My time back at Metro resulted in record digital revenue and engagement figures and a 9x increased audience reach through new product launches and distributed content platforms. Relaunched Metro's Digital Editions apps using responsive design and bespoke CMS. Oversaw the launch of two new mobile-app focused content verticals, 11versus11 and Guilty Pleasures, combining aggregation and personalisation technologies to develop engaged userbases. Acted as product owner for all three apps, managing the planning, development, UX and functional testing stages using agile project management as well as developing the launch and commercialisation strategy. Won best sports or entertainment app of the year for 11versus11 at the European Digital Media Awards 2017, was highly commended at the Digital Magazine Awards 2016 in the best news app category and commended for best news app at the News Awards 2017.
Spearheaded rapid digital expansion at City A.M. Responsible for all digital content, development, SEO, marketing and social media. I also oversaw a successful digital transformation of the newsroom. During my time at City A.M., I oversaw monthly audience growth of 235%, was shortlisted for best content team of the year and secured record digital revenue figures. I also led on the digital commercial strategy, with a focus on premium advertising opportunities through display, native, mobile and programmatic - as well as the industry-first move to prevent users who block adverts from viewing cityam.com content. Additionally, I covered the digital media beat for the website and newspaper, regularly writing pieces on social media, mobile and the wider internet from a business perspective.
Responsible for all content on Metro.co.uk. Managed a team of online journalists plus SEO, social and community specialists and led on the digital transformation of the wider newsroom. Also involved in native advertising and mobile and app development. I oversaw YOY audience growth of 350%+ on the site with a targeted content strategy. Product owner for Metro's new responsive website, launched in December 2012, which was the first UK newspaper site to incorporate swipe technology to create a digital edition and led to 5x YOY mobile traffic growth.
Oversaw the SEO and social media strategy for Metro.co.uk
Oversaw launch of metro.mobi, Metro's first mobile platform, and worked with the Digital Editor to manage the day-to-day content production on metro.co.uk. Responsibilities included SEO, mobile platform development and leading on commercial projects. Also covered the technology beat for the website and newspaper.
Overall editor of all Adfero's consumer-facing sites, including politics.co.uk and the now defunct inthenews.co.uk, myfinances.co.uk, travelbite.co.uk and gamezine.co.uk
Various full-time, freelance and part-time roles in conjunction with my studies including work at Eurosport, Harrow Observer, Wanderlust and Adfero.