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Martin Ducroquet

Co-founder, General Manager. In charge of Sales and marketing chez Sencrop
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Email: ****n@sencrop.com
LinkedIn: Martin Ducroquet
Location: Lille, Hauts-de-France, France
Current employer:
Sencrop
Current title:
CEO
Last updated: 31/08/2026 03:48 AM
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About

Martin Ducroquet is from Lille, Hauts-de-France, France. Martin is currently CEO at Sencrop, located in Euratechnologies, Lille, France. Martin also works as CEO and Founder at Tactus, a job Martin has held since Mar 2011. In Martin's previous role as a Co-Founder and General Manager (DG). Leading sales, marketing and partnerships at Sencrop, Martin worked in Euratechnologies, Lille, France until Sep 2025. Prior to joining Sencrop, Martin was a Member of the Audit and Accounts Committee at Bonduelle and held the position of Member of the Audit and Accounts Committee at Villeneuve d'Ascq, France. Prior to that, Martin was a Chairman of the Supervisory Board at Bonduelle, based in Villeneuve d'Ascq, France from Dec 2015 to Dec 2024. Martin started working as Member of the Supervisory Board at Bonduelle in Villeneuve d'Ascq, France in Dec 2012. From Jan 2007 to Mar 2010, Martin was Deputy general manager at Siparex Northern France and Belgium at Siparex, based in Région de Lille, France. Prior to that, Martin was a Senior investment manager at Siparex Private Equity at Siparex, based in Région de Lille, France from Sep 2001 to Dec 2006. Martin started working as Account manager for midcap companies at BNP Paribas in Lille, France in Mar 1999.

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Martin Ducroquet's current jobs
Company: Sencrop
Title: CEO
Period: Sep 2025 - Present (1 year)
Location: Euratechnologies, Lille, France

Joining forces since 2025 with Isagri Group, Sencrop is the subsidiary of group fully dedicated to ag-weather in Europe and globally. Isagri is the European leader in digital solutions for agriculture. Implementation of strong governance frameworks to support post-integration within the group. Lead post-integration governance and strategic alignment within the group: chaire Sencrop’s Executive Committee, structure cross-entity collaboration, and drive commercial, product, and distribution strategy across European subsidiaries. Oversee the transition of the Météus station network to the Sencrop platform and successfully launch a new global range of 4G-connected ag-weather stations. Development of the business plan, multi-year budgeting, and execution of the strategy toward profitability while strengthening our position as the European leader in ag-weather. Continuation of European partnerships and representation of Sencrop with B2B clients and institutional stakeholders. Strengthening Sencrop’s brand footprint and expanding its presence across Europe. Foster a strong customer-centric culture while reinforcing Sencrop’s collaborative and European DNA. Contribute to group-level strategic initiatives, including M&A initiatives and due diligence in the agtech sector.

Company: Tactus
Title: CEO and Founder
Period: Mar 2011 - Present (15 years, 6 months)
Location: Euratechnologies, Lille area

Tactus is a holding company that invests in innovative solutions for the food-tech and ag-tech sectors: - digital platform linked with connected sensors for precision farming through the Sencrop brand - in-kitchen cooking and grocery shopping solutions to make life in the kitchen easier for the end-customer through the Cuisinix and Listër brands. Tactus develops and supports 3 brands: - Sencrop that develops an digital ag-tech platform that empowers ALL farmers to better understand and control their fields in real-time - Cuisinix: customization of tablets bundles (Samsung, Archos, ...) for kitchen use - Listër: grocery shopping list platform, vocal-assistant and scanner assistant to prepare shopping list Top references with large cooperatives, ag traders and resellers, food brands and grocery retailers. Main innovation awards: - Huawei Digital In-pulse finalist 2015 - SIMA Innovation Award 2017 - SIVAL silver medal 2019

Martin Ducroquet's past jobs
Company: Sencrop
Title: Co-Founder and General Manager (DG). Leading sales, marketing and partnerships
Period: Jan 2016 - Sep 2025 (9 years, 8 months)
Location: Euratechnologies, Lille, France

Sencrop is the leading European ag-tech platform, enabling farmers to make better decisions and reduce their crop risks (weather and climate, diseases, pests, frost, ...), in the context of agro-environmental transitioning. With a network of +40,000 ag-weather stations and soil probes deployed all over Europe, in +30 countries, Sencrop provides a unique set of local in-field data (including weather and risks forecasts, and irrigation solutions) and a SaaS solution to a community of +25,000 farmers connected daily on the Sencrop app, in link with their +600 partners: coops, grain merchants, traders, farmers's groups, food companies, biosolutions, crop protection and seed companies. For farmers, using weather data to act at the right time, whether to sow, protect, irrigate or harvest crops, has become key and can make a significant difference to crop yields. With a strong European DNA and 100 talented people, Sencrop has built a unique collaborative platform, the "Waze of ag-weather and local ag-data", that paves the way for precision farming. After 9 years of strong growth getting to $10M revenues, Sencrop was acquired and joined forces in 2025 with Isagri Group, the European leader in digital solutions for agriculture, and becomes the ag-weather platform of the Group. ISAGRI owned a smaller weather service, Météus which is absorbed by Sencrop. This merger fits in perfectly with ISAGRI's project, which aims to make the company a global tech leader in connected agriculture. And will bring strong synergies about the emergence of a leader in precision agriculture, where data and AI will play a key role. Main contributions: Define and execute an agressive Growth strategy / Lead sales and marketing team / Brand positioning and awareness / Build partnerships at the European level with ag players (agro-equipment & inputs companies ; banks & insurance ; food & ag companies) / Fund raising with Impact + Tech investors/ Acquire Visio-Green assets with quick ROI

Company: Bonduelle
Title: Member of the Audit and Accounts Committee
Period: Dec 2015 - Dec 2024 (9 years)
Location: Villeneuve d'Ascq, France
Company: Bonduelle
Title: Chairman of the Supervisory Board
Period: Dec 2015 - Dec 2024 (9 years)
Location: Villeneuve d'Ascq, France

With revenues over +€2Bn worldwide, Bonduelle aims to inspire the transition toward a plant-rich diet to contribute to people’s well-being and planet health. Since 1853, the family business has already crossed seven generations, with a drive that has stood the test of time: to create solutions to offer the consumer the best of what nature gives us. Offering high-quality plants from sustainable agriculture, Bonduelle's promise is possible thanks to the work of close proximity with 2,080 farmers partners, all over the world. Behind four brands (Bonduelle, Cassegrain, Globus, Ready Pac Bistro USA), +10,000 employees and a whole ecosystem of stakeholders are committed to providing a healthy, sustainable and affordable diet for as many people as possible.

Company: Bonduelle
Title: Member of the Supervisory Board
Period: Dec 2012 - Dec 2015 (3 years)
Location: Villeneuve d'Ascq, France
Company: Siparex
Title: Deputy general manager at Siparex Northern France and Belgium
Period: Jan 2007 - Mar 2010 (3 years, 2 months)
Location: Région de Lille, France

Siparex is one of France’s leading independent private equity groups. As a key partner to midmarket and intermediate-sized companies, its business it to make equity investments, acting as a partner for growth. Management of the Lille small buyouts and growth capital investment team 15+ deals sourced and completed. € 25 millions invested : Outinord, Westhove, Eurosurgical, Cylande, Renson, Provost, CampusPro, NB International, Auxel, Clairvoie, Royal Moto France, TCP Sylvie Thiriez ... Board positions: Cylande (software publisher for the retail sector), Renson (pumps provider for agriculture), Paperflow (office equipment provider) and CampusPro (training company

Company: Siparex
Title: Senior investment manager at Siparex Private Equity
Period: Sep 2001 - Dec 2006 (5 years, 3 months)
Location: Région de Lille, France
Company: BNP Paribas
Title: Account manager for midcap companies
Period: Mar 1999 - Aug 2001 (2 years, 5 months)
Location: Lille, France

Business development and cash/credit monitoring of a business portfolio of large international companies and medium-sized family businesses (sales of between €15m and €1bn, including Ingram Micro France, Leroux, Descamps, Provost, Belgacom France, Caby, ECL-Pechiney): monitoring of the Bank's outstanding loans and commitments (loans, credit lines, guarantees, off-balance sheet commitments, etc.), optimisation of cash flow and investments. Key actions: - Commercial prospecting with management, which led to the Bank's participation in the financing of the acquisition by the Dutch group Kruidvat of Superdrug for €45m and to commercial relations with Nocibé, French leading perfume retailer. - Funds flow and monitoring of the credit agreement (covenants, etc.) relating to the financing of the acquisition of Mumm-Perrier Jouët by US private-equity investor Hicks Muse. - Development of commercial relations with Provost and Sodice Expansion (Conforama franchisee).

Company: BNP Paribas
Title: Assistant to Territory manager
Period: Sep 1997 - Mar 1999 (1 year, 6 months)
Location: Caracas, Venezuela

Commercial and merchant banking: *Assistant to the Territory manager for Venezuela, Colombia and Central America (except Mexico). *Prepared financial analysis and export credit applications to be submitted to the credit committees in Paris and New York. *Assistance in setting-up cross-border projects, eg lead arranger of the export financing of Line 4 of the Caracas metro. *Followed up client relationships, focused on international capital markets operations. *Collaborated on international trade operations.

Company: PAI Partners
Title: Internship
Period: Jun 1997 - Sep 1997 (3 months)
Location: Paris

Analyst in the Food investment team. Analysis of equity investments in European agrifood companies. PAI Partners was originally the principal investment arm of Paribas (a pan-European merchant bank, today part of BNP Paribas). PAI Partners acquires majority stakes in medium to large companies who are leading brands in their market.

Martin Ducroquet's education
Notre-Dame du Grandchamp
Classe préparatoire aux grandes écoles
1991 - 1993
La Malassise
BAC C - maths and physics
Stanford University
Stanford-Lille Innovation and Entrepreneurship program
2015 - 2015
ESCP Europe
Master in management Grande école
1993 - 1997
University of Illinois at Urbana-Champaign
Spring term / Exchange programme - Business college (MBA)
1996 - 1996
Martin Ducroquet's top skills
Reporting consolidé Business Strategy Gouvernance du conseil Évaluation des risques Capital-investissement Contrôle des comptes Business model Responsabilité sociétale des entreprises (RSE) Grands comptes Stratégie d’entreprise Stratégie marketing Management Audit financier Marketing international Stratégie commerciale Gouvernance d’entreprise Growth hacking Finance Branding CRM
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