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Martin Rugfelt

CEO and Founder at Sentian.ai
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Email: ****t@sentian.ai
LinkedIn: Martin Rugfelt
Location: Greater Malmö Metropolitan Area
Current employer: Weir Minerals
Current title:
Director of Intelligent Process Optimization
Last updated: 12/06/2026 06:02 AM
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About

Martin Rugfelt is from Greater Malmö Metropolitan Area. Martin is currently Director of Intelligent Process Optimization at Weir Minerals, located in Malmo, Skåne County, Sweden. Martin also works as Chairman Of The Board at EpinovaTech AB, a job Martin has held since Aug 2019. Another title Martin currently holds is CEO and Founder at Sentian.AI. In Martin's previous role as a Member of the Board at Lytics Health AB, Martin worked in Malmo, Sweden until Mar 2020. Prior to joining Lytics Health AB, Martin was a Chief Marketing officer (CMO) at Expertmaker and held the position of Chief Marketing officer (CMO) at San Francisco Bay Area. Prior to that, Martin was a Director New Business at Golden Gekko from Jan 2007 to Jun 2008. Martin started working as Director Product Solutions Department at Orange in Feb 2001. From Mar 2004 to Mar 2005, Martin was Strategic Delivery manager at France Telecom. Prior to that, Martin was a Head of Products and Services at Simpay from Jan 2003 to Feb 2004. Martin started working as Head of MIP and Brikks at Framfab in Jan 1998.

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Martin Rugfelt's current jobs
Company: Weir Minerals
Title: Director of Intelligent Process Optimization
Period: Nov 2023 - Present (2 years, 7 months)
Location: Malmo, Skåne County, Sweden
Company: EpinovaTech AB
Title: Chairman Of The Board
Period: Aug 2019 - Present (6 years, 10 months)
Location: Lund, Sweden
Company: Sentian.AI
Title: CEO and Founder
Period: Jun 2016 - Present (10 years)
Location: Malmo, Sweden

Sentian.ai is an AI and Machine Learning company. We solve some of the most complex problems there is for leading companies using the latest in AI and Machine Learning. We help them transform and evolve with algorithms and data. Sentian.ai is formed out of a team that left Expertmaker when it was acquired by Ebay in may 2016. (We are looking for data scientists to join the team!)

Martin Rugfelt's past jobs
Company: Lytics Health AB
Title: Member of the Board
Period: Mar 2012 - Mar 2020 (8 years)
Location: Malmo, Sweden

Expertmaker is a personalized medicine AI and Big data company. Our vision is to help revolutionize medicine by optimizing drug administration, improve health care processes and find cures to intractable diseases. We offer a world class AI and Big Data platform for life science advanced data analytics, processing and data management as well as medical data expertise

Company: Expertmaker
Title: Chief Marketing officer (CMO)
Period: Oct 2008 - May 2016 (7 years, 7 months)
Location: San Francisco Bay Area

(Acquired by Ebay May 2016) Expertmaker offers groundbreaking AI data processing technology, rooted in evolutionary computing theory that is transforming how commerce and industries works, fully automating processes and offering the right products to the right people at the right price at the right time. Our continually evolving AI ecosystems powers world leading retailers and other companies, vastly improving upon the efforts of the current best-in-class. Our solutions is transforming how data is approached and affects many roles like business analysts, enabling self-optimizing retail: from forecasting, pricing, selection, to personalized shopping and process optimization in general that goes well beyond what’s currently available. Our technology has been in development since 2006. The platform is robust, proven at scale, and deployed with Fortune 100 customers. It’s producing results for our customers that were previously unattainable.

Company: Golden Gekko
Title: Director New Business
Period: Jan 2007 - Jun 2008 (1 year, 5 months)

Golden Gekko does innovative mobile marketing services and products. We are a full service provider for mobile solutions with a focus on java applications.

Company: Orange
Title: Director Product Solutions Department
Period: Feb 2001 - Dec 2006 (5 years, 10 months)

Product management, product development, mobile applications, team leader, project management, program management,

Company: France Telecom
Title: Strategic Delivery manager
Period: Mar 2004 - Mar 2005 (1 year)

Development of the new Orange Mobile Portal for 8 local operations, strategic evolution of the portals, responsible for In Life Management

Company: Simpay
Title: Head of Products and Services
Period: Jan 2003 - Feb 2004 (1 year, 1 month)

Simpay was a Joint venture by Orange, Vodafone, T-Mobile and Telefonica formed to create a mobile version of Visa and a Mobile wallet solution for micro and macro payments • Responsible for the Products and Services department for Micro and Macro payment solutions including Scheme Rules.

Company: Framfab
Title: Head of MIP and Brikks
Period: Jan 1998 - Jan 2001 (3 years)
Martin Rugfelt's education
MSBA
1993 - 1998
Martin Rugfelt's top skills
Optimization Mobile Applications Mobile Advertising Predictive Analytics Business Development Mobile Marketing Data Mining Strategy Big Data Semantic Web Team Management Machine Learning Mobile Payments Artificial Intelligence E-commerce Product Development Personalization Mobile Devices Mobile Commerce Program Management
Martin Rugfelt's Colleagues
PG
Pallavi Gogna
Marketing Manager
Malmö, Skåne County, Sweden
JW
Johan Wensäter
Product Team Manager
Malmö, Skåne County, Sweden
CA
Cem Alptürk
Junior Data Scientist
Malmö, Skåne County, Sweden
MK
Malena Klaus
AI Project Manager
Malmö, Skåne County, Sweden
RI
Rickard Isaksson
Business Development Manager
Malmö, Skåne County, Sweden
Martin Rugfelt has 10 colleagues in total at Sentian.AI. You can find all of them in FinalScout.
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