Mary Carmen MC Gasco Buisson
About
Mary Carmen MC Gasco Buisson is from United Kingdom. Mary Carmen is currently Chief Executive Officer at Unilever Prestige. In Mary Carmen's previous role as a Chief Marketing Officer & EVP of Global Business Units at Pandora, Mary Carmen worked in London Area, United Kingdom until Nov 2024. Prior to joining Pandora, Mary Carmen was a Founding Member at Chief and held the position of Founding Member at London, England, United Kingdom. Prior to that, Mary Carmen was a Worldwide Brand Leader + P&L Owner, Axe/Lynx at Unilever, based in London, United Kingdom from Jan 2020 to Oct 2022. Mary Carmen started working as Advisor To Chief Executive Officers at Techstars in Los Angeles, California, United States in Jun 2019. From Jan 2019 to Dec 2019, Mary Carmen was Venture Partner & COO at M13 🚀, based in Greater Los Angeles Area. Prior to that, Mary Carmen was a Consumer Health CEO + Brand Leader, P&G Ventures at Procter & Gamble from Jul 2015 to Dec 2019. Mary Carmen started working as Founding Board Member and Chief Marketing Officer at The Sofia Foundation for Children's Safety in Jan 2018.
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Mary Carmen MC Gasco Buisson's current jobs
Group CEO for the 8 beauty companies comprising Unilever Prestige, a ~$2Bn global business operating in 85+ countries and across professional, retail and eCommerce channels. Brands include Dermalogica, Paula’s Choice, Hourglass, K18, Tatcha, Murad, Living Proof and Garancia.
Mary Carmen MC Gasco Buisson's past jobs
Accelerated profitable growth (+8% organic growth and 25% EBIT in 2023, continuing in 2024 and 2025) by repositioning Pandora (the largest jewellery brand globally, $4.2Bn in revenue) as the most desirable full jewelry brand. Under MC's leadership, Pandora became an Interbrand Top 100 Best Global brand for the first time in 2024. MC lead the brand strategy, growth strategy, marketing function, media, global business units, retail / store design, consumer insights & data analytics, and innovation plans globally.
I joined Chief as a Founding Member in the UK. Chief is specifically designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Led AXE, the world’s largest male fragrance brand, with $1.2Bn in sales across >80 countries. I joined Unilever with the mission of turning this iconic brand back to growth after years of decline. Got the business back to double digit, profitable growth and "The AXE Effect" is back!
M13 is a full-service venture firm that provides the right people, platform, and partnerships for founding teams to build high-velocity businesses. I held a dual role as COO for M13 and Managing Director for P&G Ventures, leading the breakthrough partnership between M13 and Procter & Gamble to incubate new brands.
Founding Leadership Team member of P&G Ventures, charged with building new verticals and next Billion dollar brands for Procter & Gamble. Personally led the creation of the company's first two digital native, direct to consumer brands - Kindra & Bodewell. My portfolio focused on building innovative technologies, brands, and business models to disrupt massive global consumer health & wellness markets. My team included marketers, scientists, coders, analysts, designers, engineers, business development experts, and finance & operations managers.
Non-profit focused on driving awareness of and preventing vehicular heatstroke
I have joined Xavier University as a member of the Board of Advisors for their Management and Entrepreneurship department. I am also helping shape their Entrepreneurship concentration and acting as a visiting professor in Strategy, Entrepreneurship, and Marketing. I am excited to dedicate part of my time to help develop young professionals and business leaders.
Led global innovation, design and marketing for Hugo Boss fragrances, turning HUGO BOSS back to share growth globally and re-establishing it as #1 male fragrance in key markets. My work includes the highly successful BOSS BOTTLED Man of Today campaign with Gerard Butler, the new THE SCENT launch with Theo James, and the Ma Vie launch featuring Gwyneth Paltrow.
Built a luxury shapewear brand from the ground-up, including product design, manufacturing, sales & marketing, and operations. Achieved concept-market fit, select distribution in the US, UK, Germany and Switzerland, and a fully-functional multi-region supply chain, but struggled to achieve scale in a profitable way. Exited the business, and moved to the US to focus on a new opportunity with P&G Ventures.
Led global growth, innovation, design and marketing for a portfolio of 13 fragrance brands / licenses, including launching the James Bond 007 fragrance business, as well as growing the Christina Aguilera, Bruno Banani, Mexx, and Puma fragrance brands.
Led a multi-functional team in charge of global strategy and product/package design for Olay innovations, including the wildly successful Olay Regenerist Micro-Sculpting cream (#1 single product launch ever for Olay, grew the total Regenerist sub-brand double-digits, and exceeded sales goals by 5X). Led the North America P&G Body Care business, including Olay and Ivory brands. As part of this, led the advertising, marketing plans, and promotional plans for the highly successful Olay Body Collections - which exceeded sales projections by 3X and has been recognized by both Advertising Age and IRI as a key beauty innovation for 2011.
Led North America business, marketing, regional launches & retail programs for Head & Shoulders. Led lipcolor product/package innovation programs for global Max Factor.
Led product and package design for Snacks products, including the huge global success of Pringles 'Snacks Stacks', which expanded Pringles into the out-of-home snacking segment globally.