Massimo Mengali
About
Massimo Mengali is from London, England, United Kingdom. Massimo works in the following industries: "Consumer Electronics". Massimo is currently Sales Manager, Vodafone Italy Key Account at Xiaomi Technology. Massimo also works as Director, Operator Business Marketing, Operator & Business Development at Xiaomi Technology, a job Massimo has held since Nov 2020. In Massimo's previous role as a Senior Category Manager, Customer Operations at Vodafone Group at Vodafone, Massimo worked in Luxembourg, Luxembourg until Nov 2020. Prior to joining Vodafone, Massimo was a Principal Marketing Manager, Terminals Marketing at Vodafone Italy at Vodafone and held the position of Principal Marketing Manager, Terminals Marketing at Vodafone Italy at Milano, Italy. Prior to that, Massimo was a Retail Account Manager at Vodafone Italy at Vodafone, based in Florence, Italy from Jan 2014 to May 2016. Massimo started working as Retail Area Manager at Geox in Florence, Italy in Aug 2011. From Oct 2008 to Jun 2011, Massimo was Retail Management at Calzedonia Group, based in Florence, Italy | Naples, Italy | Verona, Italy.
Massimo Mengali can be found on Finalscout.com, where members can access Massimo Mengali's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Massimo Mengali's current jobs
Heading Vodafone Key Account commercial strategy. - Full accountability over quarterly trade negotiations - Responsible for co-marketing projects, joint marketing campaigns, retail visibility, product partnerships. - Leading Xiaomi sales force over the whole Italian carriers footprint (5 headcounts). Reached 43.5% Vodafone Market share in July 2021 (GFK data); +11p.p. MoM; +29p.p. YoY; best achievement since the start of operations.
Responsible for O&BD Business Unit marketing strategy. - Global project management, planning and go to market, coordinating devices sell in- sell through- sell-out process to meet sales targets through the markets involved. - Leading product partnerships at group level over Xiaomi smartphones, ecosystem portfolio, and value-added services (such as phone insurance).
Massimo Mengali's past jobs
- Global procurement function, controlling an annual spend of >200M€ in Customer Operations and CRM, including Customer Care and Telesales within the worldwide Vodafone footprint. - Developing Category Strategy and driving net savings and cash benefits. - Managing the commercial as well as Stakeholder relationships between Vodafone Group, local Markets (local supply chain management) and outsourced call center partners. - Implementing innovative commercial solutions to support the transformation of the current Vodafone Customer Care Landscape in a digital environment. - Delivered more than 8% overall savings in FY2019 thanks to a digital driven sourcing strategy to support on the following features: Virtual assistant platform (TOBI) Omnichannel support via cutting-edge IT solutions (i.e. RPA) End-to-end remote sales via new software integrations (i.e. Fecebook lead Ads, i2x, Smartcalling, Picup etc.)
Headed the terminals commercial strategy and go to market (7 digits sales volumes per year) from FY18 to FY20, reaching the best performance in terms of volume market share (>16% GFK data). P&L owner, managed smartphones and tablets marketing and acquisition costs for > 50 M€. Created several marketing campaigns (such as Vodafone RED Days, Vodafone Christmas Pack and many others) leveraging customer insights, big data analytics and market research tools. Managed marketing plans, BTL and ATL communication campaigns through physical and digital channels reaching a double digit increase of committed prepaid sales volume (best historical result of prepaid committed sales with smartphone/tablet in FY19). Managed relationships leading local negotiations with Company's main vendors such as Apple, Samsung, Huawei encouraging growth of market newcomers such as Xiaomi and Honor. Led excellence in omni-channel management and distribution strategies, gaining and maintaining over the years market leadership within telco specialists channel (>32% GFK data) and growing triple digit with digital and remote channels. Managing a team consisted of 6 product managers and 3 collaborators.
Led the reorganization of retail activities for the most important Italian retail dealer Gruppo Finanziario Informatico s.r.l. (58 employees, >30 Mio€ turnover) increasing by 70% stores productivity (consumer GA, CVM upselling activities and smartphone sales) and by 25% overall channel revenues. Other tasks Dealers' commissioning strategy management Management of stores portfolio, closings, relocation and new openings Coordination of local marketing activities and events KPI's analysis - Revenues yoy trends, revenues per square meter, conversion rate, footfall trends and others.
Managed 41 stores among Central Italy, divided in DOS, franchised and department stores concessions (>20 Mio€ turnover) achieving the best performance in terms of growth year on year in 2013: +5% vs channel's performance of -7%. Other tasks Direct management of 45 FTE divided in 9 store managers, 7 assistant store managers and 29 store specialists. Franchising management, coordination of commercial activities for 19 partners and their approximately, 65 FTE Main KPI's analysis - revenues trends, revenues per square meter, conversion rate, footfall trends, upt and others. Footprint assessment and management of new stores' openings.
Opened and managed several DOS and franchised stores within 3 different districts among central Italy. Hiring, training and coaching district managers, store managers and store specialists.