Matan Kalantarov
About
Matan Kalantarov is from Tel Aviv District, Israel. Matan is currently VP Revenue Operations at Minute Media, located in Tel Aviv District, Israel. In Matan's previous role as a VP of Programmatic and Monetization Strategy at Minute Media, Matan worked in until Jun 2026. Prior to joining Minute Media, Matan was a Senior Director of Programmatic Monetization at Minute Media and held the position of Senior Director of Programmatic Monetization at Tel Aviv District, Israel. Prior to that, Matan was a Director of Programmatic Monetization at Minute Media, based in Tel Aviv, Israel from Nov 2022 to Feb 2024. Matan started working as Ad Tech Product Manager at Minute Media in Tel Aviv, Israel in Jan 2022. From Mar 2021 to Dec 2021, Matan was Monetization Specialist at Wazimo (Acq. by MinuteMedia), based in Tel Aviv, Israel. Prior to that, Matan was a Monetization Team Leader at Apester, based in Tel Aviv, Israel from Dec 2019 to Jun 2020. Matan started working as Head Of Ad Operations at Apester in Tel Aviv Area, Israel in Nov 2018.
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Matan Kalantarov's current jobs
Matan Kalantarov's past jobs
Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands. We are inspired by great content, and provide the tools that enable the creation, distribution and monetization of the interactive, visual, fun content experiences consumers love. Wherever and whenever they want them.
• Optimized end-to-end conversion funnels resulting in hundreds of paying tutors. • Drove user acquisition for tutor subscription plans using several platforms including Google Ads and Facebook. • Analyzed user data from both organic and paid traffic sources with Google Analytics, Mixpanel, Mouseflow, and other analytics tools to resolve funnel pain points and identify low-hanging fruit.
Founded and sold an online tutoring SaaS platform which in 3 years became the 2nd biggest tutoring platform in Israel. Lessoons is the Gett of private tutoring – a combination between a unique search engine for students and a SaaS solution for tutors. As a CEO & co-founder: • Gathered a team of top notch founders, mentors and advisors. • Handled all the financial, legal and business matters of the company. • Graduated TheHive by Gvahim accelerator program for startups.
Forepeak Media was a performance marketing agency focusing mainly on mobile web, mobile inapp and video advertising. I was the first employee of the company and started as part time media buyer. As the company grew, we hired more media buyers under my lead and my mentorship and expanded to new operations and verticals.
Crazy N was an event-outsourcing and production company that started as a hobby while I was a student, and with time turned into a real business. It was then that I learned how to market your product or service without any marketing budget. I mainly used Facebook but also business partnerships and different campaigns that generated word of mouth. After one year of operations, 80% of student events in Beer Sheva were produced by us. The largest events held up to 1000 students.
Must was an events hall where I was in charge of the whole operations: • Oversaw a team of 15 employees • Managed all the HR, recruiting, finance and accounting activities of the company • Negotiated with suppliers and customers
• Traded the EMini S&P 500 Futures at the CME Stock Exchange • Analyzed financial markets and performed financial risk management • Set up trading strategies • Worked under defined goals in a very stressful environment
• Was awarded "Exceptional Soldier" (Hayal Mitstayen) twice • Served as a Team Leader of Grade A and B Avionics technicians • Was in charge of a debriefing system dealing with the military aircrafts