Mateo Folador

Grupoi33 was a company builder focused on scalable tech-based projects, we built 6 initiatives in 8 years software SAAS, market places, e-commerce, content, and loyalty, in this process I participated in multiple roles including sales, business development, product design, content production, marketing, growth, and fundraise. Accomplishments: -Personally Raised 2 million USD in venture capital -Managed a 9 million users database with the first massive personalization program deployed in Colombia -Grew from 0 to 2 million subscribers in different projects -Sold and onboarded 700 b2b customers -Created a community of food lovers with 30k daily visits -Educated more than 10.000 people online in cooking -Worked with 50 corporates across Latam including Microsoft, Sodexo, and Colciencias Specific projects: www.Ellaboratorio.co today is the first food content production company in Colombia, specializes in content production and growth marketing, works with top tier customers www.Cocina33.com Cooking and recipe site where people find what to cook any time and connect with other users www.Cocinamejor.com online cooking training site Key Learnings: -Food porn is a must -Cadence of content and consistency is the key -People express themselves by sharing content Citypoints (Closed): A Coalition loyalty program that helped companies to understand customer behavior while giving rewards to users Key Learnings: -when there are major shifts in tech test a lot, talk more to users (Desktop to mobile) -Forget vanity metrics, understand the value for money and value proposition -Never stop learning -Always Understand the context of the data -Create frameworks and processes to scale Vinadictos (closed): e-commerce for wine and drinks Key Learnings: -Test A lot -If unit economics don't work, cut your losses fast Atrapium: email and SMS platform for large audiences -Understanding intention of users is the key -Be prepared for success -Mesure the funnel