Matt Cartmell
About
Matt Cartmell is from London Area, United Kingdom. Matt is currently Chief Executive at Music Technology UK, located in London, England, United Kingdom. Matt also works as Founder and Director at Carta Communications, a job Matt has held since Aug 2019. In Matt's previous role as a Executive Director at Laboratory and Testing Industry Organisation, Matt worked in London, England, United Kingdom until Jun 2023. Prior to joining Laboratory and Testing Industry Organisation, Matt was a Deputy Director General and Director of Communications, Marketing, and Events at PRCA and held the position of Deputy Director General and Director of Communications, Marketing, and Events at London, United Kingdom. Prior to that, Matt was a Communications, Marketing and Events Director at PRCA, based in London, United Kingdom from Dec 2012 to Jul 2019. Matt started working as News Editor at PRWeek in London, United Kingdom in Sep 2007. From Jan 2007 to Sep 2007, Matt was Reporter at The Bexley Times, based in London, United Kingdom. Prior to that, Matt was a Features Editor at Channelfly, based in London, United Kingdom from Sep 2004 to Oct 2006. Matt started working as PR Account Director at Band & Brown Communications in London, United Kingdom in Jan 2000.
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Matt Cartmell's current jobs
Leading the development of the UK’s music tech ecosystem: • Building a thriving community of members, academic institutions, associate members and expert advisors • Creating collaborative opportunities between music tech innovators and industry stakeholders • Facilitating investment opportunities for UK music tech startups and scaleups • Developing partnerships with key industry players including UK government, Microsoft, Digital Catapult, and Innovate UK • Organising high-impact events bringing together music, tech, and creative industries • Establishing MTUK as a founding member of Music Tech Europe
Carta is an agency that lives at the convergence of music, marketing and technology. We work with the progressive tech companies and service providers that help these sectors to be more effective. We help them to take the right steps towards accelerated growth.
Matt Cartmell's past jobs
Responsible for running the secretariat of the organisation, overseeing its communications, alongside its government and political relations.
Given the additional role of Deputy Director General with a brief of supporting the Director General on business strategy. This includes vocal industry leadership, commercial focus, and growth through partnerships and acquisition.
Hired as Communications Director, I then gained oversight of Marketing and Events. Now leading an eight-strong team, handling corporate communications, crisis, multi-platform campaigns, media relations, digital/social media, design, public affairs, policy, events, publications and research.
Developed ability to spot a newsworthy story, attaining front page exclusives, some of which were picked up by the nationals. Pushed a busy news desk of five to bring in news stories, guiding reporters through the process of developing stories, and editing news copy.
Developed core skills in news story development, learnt the value of building contacts, and wrote to strict deadlines. Developed campaigning skills by building campaign to save a local A&E unit - using celebrities, tying into national stories, and taking petitions to Downing Street and Parliament.
Worked with the Editor to plan editorial direction and made decisions on which bands to feature in the magazine every month. I allocated band interviews to The Fly’s feature writers and interviewed musicians for feature stories.
Leading a PR team of three, I directed technology PR accounts, developing strategic and creative campaign ideas. I oversaw client handling, leading client meetings, and selling-in stories to journalists at consumer, tech and business publications.
I was responsible for managing various PR accounts; selling in stories to journalists on consumer, tech and business publications; writing press releases, by line articles and website copy.
Responsible for writing client magazines, brochure copy, newsletters and press releases; interviewing people for articles in company magazines; briefing magazine designers.