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Matt Grinsted

Managing Director @ KStrong | Mergers & Acquisitions, Change Management
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Email: ****t@paramountsafety.co.nz
LinkedIn: Matt Grinsted
Location: Auckland, Auckland, New Zealand
Current employer:
KStrong
Current title:
Managing Director
Last updated: 17/08/2026 08:05 AM
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About

Matt Grinsted is from Auckland, Auckland, New Zealand. Matt is currently Managing Director at KStrong, located in Auckland, New Zealand. In Matt's previous role as a Business Consultant at Business Consultation, Matt worked in Auckland, New Zealand until Jan 2026. Prior to joining Business Consultation, Matt was a Business Consultant at Amtech Medical and held the position of Business Consultant at Ametech Medical. Prior to that, Matt was a Managing Director at Safeworx, based in Auckland, New Zealand from Nov 2023 to Apr 2025. Matt started working as Director at Paramount Safety Products in Auckland, New Zealand in Nov 2019. From Nov 2019 to Jun 2023, Matt was CEO New Zealand at Paramount Safety Products, based in Auckland, New Zealand. Prior to that, Matt was a General Manager at Paramount Safety Products, based in Auckland, New Zealand from Jul 2014 to Nov 2019. Matt started working as Divisional Manager - Poly Woven Products at Snell Packaging & Safety in Auckland, New Zealand in Jun 2012.

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Matt Grinsted's current jobs
Company: KStrong
Title: Managing Director
Period: Feb 2026 - Present (7 months)
Location: Auckland, New Zealand

Successfully led the setup of a new business entity in the New Zealand Fall Protection market, ensuring a strong competitive advantage. • Established a unique product range that emphasizes local manufacturing capabilities. • Fostered partnerships with third-party accredited products to enhance our offerings. • Played a key role in positioning KStrong New Zealand to be part of a global leader in Fall Protection and Fixed Line Systems.

Matt Grinsted's past jobs
Company: Business Consultation
Title: Business Consultant
Period: Nov 2025 - Jan 2026 (2 months)
Location: Auckland, New Zealand

Consulting on potential Business Acquisitions with the New Zealand Safety Market. Creating opportunity for divestment and Acquisitions

Company: Amtech Medical
Title: Business Consultant
Period: Aug 2025 - Oct 2025 (2 months)
Location: Ametech Medical

Full business review on the QSI business, highlighting areas of business improvement for future success.

Company: Safeworx
Title: Managing Director
Period: Nov 2023 - Apr 2025 (1 year, 5 months)
Location: Auckland, New Zealand

• Appointed to lead overall business strategy, sales growth, and operational excellence across the New Zealand safety supply business. • Delivered a full business turnaround strategy post-acquisition, including restructuring operations and strengthening leadership capabilities. • Drove commercial repositioning in a competitive market, with a renewed focus on B2B growth and customer retention. • Developed a new and updated Website Ordering Portal and Uniform Management system, allowing integration with third-party purchasing portals such as COUPA and SAP ARIBA. • Set up new Summer and Winter Product Promotion Catalogues to enhance the effectiveness of seasonal campaigns.

Title: Director
Period: Nov 2019 - Jun 2023 (3 years, 7 months)
Location: Auckland, New Zealand
Title: CEO New Zealand
Period: Nov 2019 - Jun 2023 (3 years, 7 months)
Location: Auckland, New Zealand

• Scaled the business from $1M to $28M turnover over nine years through a combination of organic growth and acquisition. • Led the acquisition of Argyle Performance Workwear (2019), integrating operations and expanding product range and market presence. • Guided the company through COVID-19 as an essential workplace, ensuring business continuity and customer delivery. • Oversaw three major operational scale-ups to meet demand growth across New Zealand and Australia. • Introduced New Zealand-specific pricing strategy, improving margin performance by 10 basis points vs Australia. • Implemented ISO 9001, ISO 14000, and ISO 45000 systems to drive quality, environmental, and H&S compliance. • Rolled out PHOCAS reporting for real-time commercial insights across ANZ.

Title: General Manager
Period: Jul 2014 - Nov 2019 (5 years, 4 months)
Location: Auckland, New Zealand
Company: Snell Packaging & Safety
Title: Divisional Manager - Poly Woven Products
Period: Jun 2012 - Jul 2014 (2 years, 1 month)
Location: Auckland, New Zealand

• Launched a new product category from sourcing to supplier evaluation in China, achieving $1.05M in revenue in Year 1 and growing to $2.6M in Year 2. • Led sales strategy, technical training, and supplier engagement to establish market presence. • Delivered consistent category growth and improved margin performance across key accounts.

Company: Snell Packaging & Safety
Title: National Business Development Manager
Period: Jan 2009 - Jul 2012 (3 years, 6 months)
Location: Auckland, New Zealand

• Secured $10M+ in new business through strategic tenders and key account wins. • Landed major contracts with Goodman Fielder, Carters, Allied Pickfords, and others. • Built a strong sales pipeline across FMCG, logistics, healthcare, and construction sectors.

Title: Northern Regional Manager
Period: Jan 2000 - Sep 2008 (8 years, 8 months)
Location: Auckland, New Zealand

• Held full P&L accountability across Auckland, Hamilton, Rotorua, and Tauranga with a combined EBIT exceeding the budget year-on-year. • Drove a major warehouse relocation project from Otahuhu to Wiri, completed within three days and under budget. • Grew the Auckland branch EBIT from -$38K to +$150K per month and lifted regional sales by $10M. • Secured and retained high-value contracts with Auckland DHB, Waikato DHB, Fisher & Paykel, Crown Relocations, and more. • Repositioned Packaging House as a foodservice and hospitality supplier by building dedicated account teams and industry focus.

Title: New Business Sales Consultant
Period: Feb 1996 - Jan 2000 (3 years, 11 months)
Location: Auckland, New Zealand

• Grew the Auckland market share in stretch film from 29% to 73% by converting key customers and partners to new technologies. • Managed machinery sales, major accounts, and distributor relationships across 250+ accounts. • Built a strong technical and commercial understanding of packaging systems and client manufacturing needs.

Matt Grinsted's education
Manukau Institute of Technology
Bachelor of Business (Accounting & Management)
1992 - 1994
King's College, Auckland
1986 - 1988
Saint Kentigern
1989 - 1991
Matt Grinsted's top skills
Commercial Strategy Digital Procurement Integration Market Share Expansion Territory Management Technical Product Sales Mergers & Acquisitions (M&A) Machinery Sales & Support Distribution Centre Relocation Client Relationship Development ISO Compliance EBIT Turnaround Success Team Culture & Leadership Development Business Intelligence Tools (Power BI, PHOCAS, QlikView) P&L Management Hospitality Sector Penetration Full P&L Management CRM Platforms (Salesforce, SugarCRM, Maximizer) ERP Systems (SAP, Microsoft BC) Change Management Negotiation & Influencing
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There are 2 other "Matt Grinsted". You can find all of them in FinalScout.
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