Matt Knight

Reporting to UK Fresh MD, I head up the marketing efforts for Amazon Fresh in the UK, as well as overseeing the development of the UK Fresh product, focusing on website UX and proposition improvements to drive growth of Fresh in the UK.

Reporting to Multi-Channel Director Sean Emmett, I helped Wilko develop the marketing of their online business, to drive online growth using CRM, SEO, PPC, social media and display marketing.

Reported into founder Viktor Calabro. Responsible for all marketing and branding activity, inc. CRM, direct mail, social & digital marketing, front end CX, customer comms & PR.

Reported directly into founder and CEO Jonny Morris, and had overall responsibility for all marketing and commercial activity, including brand, CRM, social, digital marketing, digital customer experience & web UX, customer communication & PR, new homes acquisition and guest sales & reservations. Led the re-branding to Veeve; led the design and development of the new website; drove direct mail strategy to reduce costs and increase responses; massively expanded our partnership network with OTAs and drove expansion and development of the company's digital and social marketing activities.

Reported to Marketing Director Terri Westlake, ensuring that ASOS had a world-class CRM and insight strategy. Responsible for implementing and executing a global strategy for engaging, converting and retaining customers using innovative email, CRM, DM, social media and mobile techniques. Responsible for ASOS’s customer insight programme enabling the business to better understand their global audience.

Ocado is the UK’s only purely online supermarket. Leading a team of 20, I was responsible for all marketing activity, execution and spend, including all online activity with PPC, display, remarketing and video, as well as all email-based CRM and offline activity, both above and below the line. I was also responsible for the Customer Insight team, dealing with customer segmentation, customer value analysis, campaign analysis and reporting, predictive modelling and KPI reporting. Additionally I had ultimate responsibility for consumer PR. Key responsibilities: Developing co-ordinated marketing, CRM, digital, social and PR strategy Driving customer acquisition through low-cost ATL and BTL channels Analysis, modelling and reporting of customer behaviour and campaign effectiveness Management of key external relationships including Google, digital agencies and PR agency Managing a multi-million pound budget Sustaining a predictable and growing order volume to ensure operational efficiency

AIMIA owns and operates the Nectar scheme in the UK, as well as providing analytical and data services to non-Nectar clients. My role as Client Strategy and Planning Director was to co-ordinate the strategic relationship between the Nectar clients (e.g. Sainsbury’s, Homebase and BP among many others), ensuring that their medium and long-term goals are being addressed by the programme. This involved assisting the account teams in strategic account planning, driving innovation in our products and services, and co-ordinating our coalition marketing and staff engagement strategies. The team of six that I led operated as a centre of excellence for the company, providing strategic insight and an internal consultancy service. Skills and Tasks: Strategic planning for retail, business and service clients using the Balanced Scorecard Creation, planning, co-ordination, execution and analysis of coalition marketing activity Identification of and rolling out of marketing and analytical best practice Strategic consultancy to all relationship teams and their clients Innovation and development of new products and services

My role as Strategic Planning Manager was to develop the five year plan for the Group, determine short and medium term targets, KPIs and strategies for the group, evaluate and model new business opportunities, risk management, ad hoc analysis and projects and internal/external corporate review. This involved extensive high-level communication internally to LMG, as well as involvement with high value clients. I was significantly involved in the first Sainsbury’s contract re-negotiation. Skills and Tasks: Strategic planning and communication Financial modelling, business planning and modelling Target setting, forecast, KPI reporting and measurement Risk management Internal and external partner review Managing project groups, workshops and cross-functional task forces

2005 Senior Strategic Planning Analyst 2004 to 2005 Senior Performance Measurement Analyst 2002-to 2004 Senior Data Analyst I joined AIMIA (then known as LMUK) at the launch of the Nectar programme in autumn of 2002 as the first analyst, meaning I was responsible for all of the company’s and sponsors’ reporting needs, as well as setting up the analysis tools, including not only the software, coding and distribution but also the format, standards and methodology. This role involved extensive communication with the sponsors to determine their requirements from the scheme, and how we may make the programme work best for them. This role changed as the company grew to specialise in the analysis of LMUK’s direct marketing output. In 2005 I moved to the finance department to take over the analysis of the whole group’s strategy and KPI measurement Skills and Tasks: Client liaison Report building using SQL and Business Objects Customer segmentation of and campaign analysis Database design

Survey.com was a market research consultancy specialising in online research across a number of markets. Key customers included BTGenie/O2, Fujitsu Siemens Computers and UBS Warburg. In my time with the company I was involved in end-to-end delivery of projects, from the bid and brief stage, through to questionnaire design and the analysis and delivery of results. Skills and Tasks: Proposal generation and questionnaire design Analysis of data, both qualitative and statistical, including cluster/regression analysis Detailed analysis using SPSS and modelling in Excel Development and maintenance of in-house sales automation package using MS Access Presentation of results in client-ready format Management of client and supplier engagements Research into suppliers and markets

Broadview was a specialist M&A advisory firm in the technology and media markets. I worked as an analyst supporting deal teams in executions with optical, IT services, eServices and media businesses. During my time at Broadview, I became a specialist in the new and traditional media sectors, and was responsible for supplying market knowledge to my team on these areas. Skills and Tasks: Construction and development of complex financial models in Excel (inc. DCF and NPV) Managing aspects of deal executions, including close client contact Composition and delivery of information memoranda Research and mapping of market sectors new to Broadview Composition and production of presentations and pitches to clients

1998 Sales and Marketing Department placement Description: Assistant to Product Managers and Senior Marketing Manager Skills and Tasks: Formulation of presentations of product information to customers Understanding of entire product portfolio, market, supply/demand and performance Understanding of communications business and technologies Deep knowledge of MS PowerPoint, as well as Word and Excel 1995-1997 Process Engineering Department placement Description: Assisting Senior Process engineers in production and testing of new product lines Skills and Tasks: Knowledge of optics and communication technology Time management as an individual engineer Team-working in large and small groups Use of specialist equipment Knowledge of complex designs and products