Matthew Holtz

I’m currently leading the U.S. TAT (Tech, Auto, Telco) Sector for the Audience Insights Team at Twitter. It is my privilege to work with the most impactful technology and gaming brands & agencies in the world in order to help them better understand key conversations, brand presence, and audiences on Twitter. With a growing, distributed team in San Francisco, New York City, London, and Tokyo, we collaborate from offices around the world to bring together diverse perspectives in order to assess research hypotheses through a global lens. We pride ourselves on a precise balance of quantitative and qualitative research to deliver impactful narratives that help inform and guide our clients. Whether it's exploring conversations related to major cultural events or diving deep into brand specific audiences and trends, we are here to unlock those insights. We make global insights accessible and actionable, while providing the highest level of service possible to our valued brand partners.

Comcast Spotlight (Now called Effectv) is an organization specializing in providing television and multi screen video advertising solutions to local, regional, and national advertisers. In my role as Research Analyst for Southern Virginia my team and I served all five SOVA offices while working primarily out of our largest area office in Richmond, Virginia. My day to day responsibilities included in-depth analysis of syndicated research from vendors like Polk, Nielsen, Experian, Kantar, Freewheel (Strata), Google Analytics, Scarborough, Rhiza, comScore, Admall, MRI, Mosaic, Quantcast and ESRI. My daily duties also involved utilizing cutting edge research software and demographic analysis tools such as Cable Qualitative, Strata View, X-Sale, Arianna, and more. Through these resources my team and were able to provide meaningful research insights that delivered a deeper understanding of consumer and business habits. These insights led our Account Executives and clients to become more informed champions of our brand and showcase the necessity of strategic research in advertising.

• Assisted customers with finding products and helping with special needs. • Optimized checkout process with techniques in scanning and bottom of basket item location. • Worked with management to coordinate sales opportunities and donation drives.

• Increased web presence of Hazel Homes via new online ads • Assisted the Marketing Director with tracking target audiences • Developed research strategies to increase efficacy of targeted marketing • Developed strategies to translate website traffic into sales • Created highly visual film and mixed media to advertise sales areas • Worked with SEO/SEM firm Workshop Digital to promote Hazel Homes • Researched company benefits of CRM implementation which led to a funded project

• Took customer orders, expedited and dispatched drivers • Coordinated goal management and end of day sales figures with management • Optimized food preparation and delivery via fastest routes and strategic packing techniques