May Neama

My advisory practice helps organizations navigate complex market dynamics, strategic transformation, and expansion, balancing short-term wins with long-term brand and governance value. I use insights to drive impact, collaborate across industries, networks, and leadership teams to shape innovative marketing strategies that drive long-term, sustainable competitive advantage. Highlights from this year’s work include: 🔹 Managed multiple strategic and operational portfolios across brand experience and corporate communications, utilizing proprietary frameworks to accelerate growth. 🔹 Advised enterprise leadership teams across the GCC, including KSA and Bahrain, on strategic execution and revenue generation across the energy and marketing sectors. 🔹 Leading a full tech-enabled digital transformation of Capital Furnishing's marketing strategy and market presence, redesigning the customer journey from digital touch-point to in-store conversion and delivering a 20% increase in online engagement. 🔹 Rebuilt brand segmentation and revenue recovery strategy across multiple business units for Capital Furnishing in Bahrain and Eastern KSA, while directing marketing ROI and budget strategy toward a 50% improvement in delivery times. 🔹 Brand positioning, both short- and long-term growth plans in both B2B-to-B2C market entry strategy for tech and real estate company in South Korea. 🔹 Led strategic proposal development for a telecom broadband launch in Oman, backed by comprehensive market analysis to define new venture pathways.

My role involved strategically sculpting Kalaam's group brand internal and external marketing communications across our entities in Bahrain, KSA, UAE, and Kuwait. I'd also launched the global brand Kalaam Carrier Solutions, securing the first ever Capacity Media awards for the company and oversaw events across various continents. Collaborating with the Group CEO and board, I led the development of the annual MarCom strategy and redefined brand architecture after pivotal mergers and acquisitions. Key Accomplishments & impact: 🔹 Drove significant business growth for a $100M+ telecom brand, achieving up to 15% annual growth in customer acquisition and retention. 🔹 Led a digital transformation marketing initiatives through brand migration and digital marketing across three markets, boosting web traffic by 23% and increasing digital channel engagement by 35% through targeted B2B outreach. 🔹 Spearheaded brand integration post-M&A, launching key initiatives like the "Best 50 MENA Leaders" campaign, which achieved 14K+ media hits and a 10.71% engagement rate. 🔹 Built and scaled the entire regional MarCom team from the ground up, establishing foundational processes to support continued expansion. 🔹 Strengthened brand affinity and trust through executive partnerships and events, contributing to the generation of over $2M in the sales pipeline and a 20% increase in enterprise NPS.

As part of the executive management team, and as a key partner, my role primarily involved developing and leading the client servicing team towards managing client accounts within the agency, actualizing projects on paper and bringing them to life, while ensuring profitability & growth. Our annual revenue management cap was 5M BHD and my accounts were both local & regional. Projects managed were for key clients regionally across industries and included Tamkeen, Qatar Foundation & subsidiaries, Dubai Economic Development Board, ADNOC, ARAMCO, SABIC, SADARA, TRA Bahrain, to name a few. While most accounts were regional and required extensive travel, our offices were primarily based in Bahrain. I enjoyed identifying gaps within delivery and finding innovative ways to overcome challenges within the consultancy. I was involved in delivering operational plans, key objectives, working with cross functional teams, hiring, sourcing, and launching marketing initiatives and campaigns. Some projects were beyond campaign management and related to social-economic development.

Capital Furnishing Group are the exclusive agents for several American brands. My primary role involved managing supplier orders and shipments. Additionally, I spearheaded the development of targeted marketing campaigns for the luxury brands.

Quby (formally Psyche Graphics) is a marketing agency that specialized in print marketing for projects in Bahrain. Met with clients to discuss and understand advertising objective, targets and needs & developed brief for design team & presented cost proposals to clients, managed project executions within Bahrain (Bahrain Jewelry Center, Property 1, Riffa Views and Zain Jewelry) Built & managed relationships with new clients to enhance marketing communications activities and assisted in the sales closure for advertising space in Bahrain’s Finest Guide (a guide created by the agency with listings of all retail establishments in Bahrain)

I was part of the initial team when Amwaj Islands first opened its doors to the local population. We were a lean team of two. Our responsibility was to create marketing materials for the various property projects and residential buildings on the island. We also played a key role in shaping the overall image of Amwaj as a thriving residential community. This included refining its branding and developing targeted marketing activities. I was involved in all the island marketing activities such website updates, newsletters, event planning & other.

I took a series of opportunities as a student, from developing alumnae relations and supporting university expansion projects to conducting marketing research and plan development for two local companies in the Fort Worth metropolis area.

As one of my first immersions in the corporate space, I shadowed the customer service and front desk teams in client relations and administrative transactions.

One of my earliest internship opportunities involved handling multiple administrative back-office and front-desk matters. Throughout my student years, I was also occasionally involved in basic marketing experiments and applications, ranging from poster to messaging designs.