Mazin Zaffar

Representing Mattel Toys in lower GCC & handling major key accounts customers. Iconic Brands handled may include Barbie, Hot Wheels, Fisher Price, Justice League,Toys Story4, Cars3,WWE etc.

 Group is an umbrella operating through several concerns such as Taurus Display products, Steel World, Sprint powder coating etc.  Liaise with the different interior décor/ construction /retail/ companies to approve contracts.  Have closely worked with leading marketing agency and top companies in diverse sectors such as retail, fashion, apparel, health care, F&B etc. to plan events and marketing campaigns both conventional and digital.  Work with clients to implement their chosen design, layout and creative verticals into real time production with minimal supervision, low lead time and high quality output.  Web development, design, hosting, domain, static, dynamic, E-commerce portal, single vendor & multiple vendor, SEO management, SEM management, Social Media management.  Manage seasonal promotional and marketing calendar to ensure timely achievements of targets during special events such as DSF, DSS, Ramadan promotion, Back2School, Gitex, winter promotion etc.  Create campaign proposals utilizing media such as- outdoor (outsource), indoor (malls, exhibition center etc.), radio, digital (bulk email, sms, Google ad word, social media, movie adverts} etc.  Good acumen in advertising related production such as fabrication of wood/acrylic/steel , signage’s, engraving, epoxy, embossing, plating, routing, polishing, painting etc.  Have negotiated and acquired contracts for metal works such as- nonstructural, SS, MS, and Aluminum.  Customers may include- Landmark group, BMA, Harwal group, Chaloub, Al Shafar Metal, Dubai Customs, and Dubai Court

 Responsible for the retail& distribution department and assist the General Manager in all internal activities.  Handled international brands such as Carlton, Brics, Zero Halliburton (travel goods), Fogarty (Bed & Bath good).  Increased store sales per square foot via activities such as –store layout improvement, projecting winning assortments, optimization of prices, increased basket value, cross selling and upselling, offered loyalty programs, gave flexible payment options, staff training, engaging in online forums etc.  Handled Distribution Key Accounts such as Carrefour and Lulu with multiple store focus and participating in all seasonal promotional calendar such as –National Gondola or End cap, DSF, DSS, Leave on Holiday, Winter promotion etc.  Handled up to sales and marketing team of 50 people.  Implemented marketing campaigns in liaison with the principal company supported and participated across ATL/BTL & TTL verticals with 80% success rate.  Digital Marketing campaigns across UAE implementation through- Bulk SMS & Emails, Social Media etc.  Rebate Negotiation and Visibility contract (promotion gondola, podium) specialist.  Handled hospitality sector or the institutional sales as well (hotels & hospitals).  Consistently achieved all brand targets and ensured YTD growth  Sales planning, forecasting, budgeting, marketing, contract negotiations.  Developed business plan and strategy to attain profitability and growth.  Create the marketing budget for the company and to negotiate it get approved by from the principal and management  Control expenses to meet sales & marketing budget guidelines.  Provide timely reports to the senior management on performances.  Monitor the staff to achieve the target in an assertive manner

 Represent Fatila Technologies(IT accessories) , Dubai in Bahrain market  To acquire target for Fatila from 2 distributors in Bahrain  To achieve Brand level target and distributor’s annual target for Fatila by assisting the distributor’s sales department  Conduct frequent promotions in the market to help distributor reach their target.  Be proactive in approach by avoiding stock short falls and prompt customer delivery.  Chart plannogrammes and strategy on customer basis.  Reporting to the export manager in Dubai on weekly basis.

 Principal company(Bath & Bed LINEN) in Dubai with production facility in Jafza area  Assigned responsibility for sales management of entire GCC region with officially assigned distributors  Sales activities in conjunction with distributor to achieve annual target  Ensure stock orders in a timely manner to avoid delays.  Analyze sales and marketing trends and update the distributors to remain competitive in the market.  Provide leads and prospects to distributor to bring in deals.  Market research to check competition factor.  Distributors may include UAE- Grand Stores; Qatar- Salam Stores; Oman- Khimji Ramdas; Bahrain- Ashraf’s

Serviced different mall oriented stores across UAE such as Mall of the Emirates,Deira City Center,Mercato,Sharjah City Center etc. through shops such as Virgin Mega store,Plugins, Compu me, Geekay ,Fono,C4,lulu,panda etc Product portfolio included- IT accessories,Electronics,Innovative gadgets,toys,novelties,wellness etc