Megan Lunetta

Relaunched Lunetta Marketing to focus on market research, overall digital marketing strategy, and martech consulting • Launched market research to analyze the digital landscape and market dynamics to create a digital strategy — gaining market share and doubling pipeline for a fintech client • Developed ABX strategy targeting key accounts with personalized digital content for a manufacturing client, increasing traffic by 20% and conversions by 10% • Built content strategy focused on consistent messaging, more personality, and connected content for a health & beauty influencer increasing visibility and garnering 2 paid partnerships per quarter

Member of the US leadership team managing a department of experienced marketers delivering content and digital programs at Transmission, the largest independent B2B agency in the world. Leads content strategy, content creation and editing, SEO and digital landscape analysis, web strategy, and UX/UI research for Fortune 500 brands in the technology and services space. • Promoted to build content and digital team from the ground up, introducing new capabilities to grow existing clients and bring in new business • Developed consistent offerings to be packaged, sold, and repeated — reducing the time to go-to- market • Created an award-winning strategy for Software AG resulting in greater awareness and pipeline • Developed end-to-end brand to demand strategy for a Fortune 500 brand that led to 10% revenue growth in key accounts • Launched pilot ABX and CX program for Henkel that expanded to target 80 verticals and resulted in revenue capture and profit, fast • Expanded digital landscape analysis offering and sold into ~5 clients, expanding our business and also increasing ownership of market share for our clients • Built web and UX offering and sold into ~10 clients resulting in more engagement and relevant organic traffic • Created hybrid teams to get the best experts at cost and reorganized teams for enhanced and repeatable performance across all geos

Global owner for Visa.com’s content strategy and optimization for Visa, a global payments technology company. Leads global content strategy, providing best practices for teams on how to develop meaningful content. Leads all web content optimization strategies and tactics focused on improving business performance, driving incremental revenue, and brand preference. • Promoted to launch inaugural content strategy, SEO, test & learn program, and analytics to global, regional, and local markets, growing revenue • Launched inbound marketing strategy focused on content based on target audience insights reducing inefficient media costs by $2MM per year • Implemented Visa.com test and learn program, with one test resulting in 10% increase in revenue from issuers and acquirers • Launched and managed the first global SEO strategy and training program for 160 Visa.com websites and educated 100 marketers around the world • Rolled out a global content marketing platform with 100 high-visibility active users, which cut GTM timing by 50% • Built global analytics dashboard for executives to give greater visibility and ability to take action within days vs months • Launched training program to employees across the company on how to build their professional brand on LinkedIn, resulting in more engaged employees sharing our content

Led social media campaigns, including research, campaign, and content strategy, execution, monitoring, and reporting. Developed social strategies across a range of social/digital platforms, while shaping the content, stories, and messaging. Served as a thought leader and integrated new strategies and tactics into multi-channel campaigns. Worked in partnership with internal partners to monitor and manage all Visa-owned corporate social media channels. Educated internal and external stakeholders on social media and professional branding. Launched LinkedIn Elevate company-wide, which is still being used today to help employees build their brands. Collaborated with other departments to escalate relevant communications, manage reputation, identify opportunities for earned reach, and coordinate action accordingly.

Provided marketing and business development consulting to small- and medium-sized businesses. Developed, implemented, measured, and optimized campaigns and integrated marketing initiatives. Designed, implemented, and facilitated marketing plans based on business goals and objectives for demand generation and customer acquisition, which increased revenue for 10-20 small businesses. Produced quality content—SEO-optimized website and landing page content, scripts, copy for print ads and direct mailers, event promotion material, design and copy for email marketing campaigns, whitepapers, ebooks, guides, social media, and content calendars—resulting in proven results and analytics.

Led content and social media marketing efforts for Accela’s Civic Platform, which includes open APIs and mobile apps, enables and improves core processes for city, county, state, and federal governments. Managed the messaging and launch of three acquisitions within a four-month period. -Managed the digital buyer’s journey and all website copy for Accela.com relaunch and developed the tone of voice and corporate branding strategy for Accela. -Led management of all social media accounts for Accela and the company CEO. Developed social media strategy and grew audience organically by 24%. -Managed and developed the content strategy for Accela’s company blog. Produced marketing collateral, including videos, press releases, print media, brochures, white papers, case studies, and web copy, which increased organic traffic by 30%. -Served as a subject matter expert in products supporting reccurring revenue. Researched and produced personas and content strategy for solutions based on the buyer’s journey and user insights.

Accela provides cloud-based civic engagement solutions for government. Accela's Civic Platform, which includes open APIs and mobile apps, enables and improves core processes for city, county, state and federal governments.

Led and managed all social media presence for the company, as well as Enterprise accounts like GM and Ford. Monitored and compiled content for adherence to brand guidelines, tracked analytics, and developed training materials and best practices for the Enterprise team.

Led SEO and SEM campaigns end-to-end, from setup to optimization and analysis for global accounts, including Fortune 500 companies like P&G, Chipotle, DaVita, John Deere, and TIAA-CREF. Led social media advertising strategy and content marketing strategy development, and performed data analysis and established KPI thresholds.

Led social media efforts across multiple platforms and implemented a social media analytics tool, Simply Measured, resulting in a 40% increased social media engagement for this B2B SaaS startup. Increased traffic to the website by 86% through the utilization of integrated marketing campaigns. Managed Pardot/Salesforce lead generation and user acquisition programs for the business development and sales teams.