Mehdi Bahaeddin

Arman Cellulose is a cellulose company that is active in FMCG, is going to manufacture diaper. It has 86 personnel in head office. I directly reported to CEO and I had a 10-team member in marketing, trade marketing & planning department. I am responsible for: • Trade marketing and customer service team. • Design BTL activities. • Generate trade marketing policies at retail markets and execute by my team. • Branding chain stores, retail stores and other related places. • Gifts procurement for local activation designed. • Market Share analysis/Data analysis for marketing activities executed at the market. • Co-Ordination with Sales Team for feedback for trade marketing activities held at the Market. • Ensure all the latest Brand Creative to be executed for Branding. • Budget management for all ATL & BTL activities. • Implementing Sales Planning Solutions.

Staedtler is a multinational company is active in Stationery field. It has 60 personnel in head office. I directly reported to CEO and I had a 5-team member in marketing department. I was responsible for: • Search the latest market trends and to identify related markets and the best practices for accessing them for long term basis. • Provide and execute marketing strategy which meet the company's objectives. • Design, monitor the performance and evaluate budgeted campaigns. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. • Manage the production of all branded items, billboards and etc. • Designing social media strategy and to control and provide reports of their effectiveness. • Provide SWOT report of brands. • Provide periodic sales forecasts and to provide brand pricing strategy. • Designing, implementing and controlling a comprehensive marketing action plan - including ATL, BTL and TTL, events, digital marketing, PR, etc. • Provide marketing calendar and marketing plan. • Find new markets and the best practice to approach. • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Analyze and evaluate the competitors. • Developing, implementing and controlling merchandizing and trade marketing efforts. • Weekly and monthly meeting with sales team. My achievements: • Provide a new market for limit edition products in Iran for the first time. • Sales Increase in premium category with upgrading sales policy. • Execute POSM project in all stores in Iran. • Renew stores branding regarding a timing plan. • Entered 25 book-city stores for trade marketing goals.

• Successfully managed to create the 1st Daily Sales Report System across all sales channels and in all stages including: Designing the information flow chart SKU and Distributor, Technical design and Field Force Training to reports. • Successfully enhanced the current reporting system to new generation and provide the business with additional critical information in order to obtain a better picture of the business. • Professional experience in working with BO & BI System. • Coordination and implementation of EHS standards in Zarrin Cellulose. • Be expert in implementing Sales Planning and Reporting Solutions. • Successfully managed and develop customer service team.

• Successfully managed to develop the 1st Daily Sales Report System across all sales channels and in all stages including: Designing the information flow chart, Technical design and Field Force Training to report. • Successfully enhanced the current reporting system to new generation and provide the business with additional critical information in order to obtain a better picture of the business. • Professional experience in working with SAP System. • Coordination and implementation of EHS standards in Pars Hayat. • Be expert in implementing Sales Planning and Reporting Solutions.