Melanie L Linehan
About
Melanie L Linehan is from Amsterdam, North Holland, Netherlands. Melanie works in the following industries: "Internet", "Marketing & Advertising", "E-learning", and "Retail". Melanie is currently Director of Growth Marketing at WeTransfer, located in Amsterdam, North Holland, Netherlands. In Melanie's previous role as a Product Marketing Manager at WeTransfer, Melanie worked in Amsterdam Area, Netherlands until Nov 2020. Prior to joining WeTransfer, Melanie was a Director of Marketing at 12Twenty, Inc. and held the position of Director of Marketing at Santa Monica, California. Prior to that, Melanie was a Head Of Marketing at CyberU, Inc., based in Santa Monica, California, United States from Jan 2016 to Jan 2017. Melanie started working as Founder & Creative Director, Sustainable Fashion Start-up at animal behavior in Los Angeles, CA in Jan 2014. From Jan 2011 to Jan 2016, Melanie was Senior Marketing Consultant at Freelance Marketing and Creative Services, based in Amsterdam Area, Netherlands. Prior to that, Melanie was a Director of Growth Marketing at Quarterly Co., based in Greater Los Angeles Area from Jan 2014 to Jan 2015. Melanie started working as Customer Success Manager, EMEA at Topsy in San Francisco Bay Area in Jan 2013.
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Melanie L Linehan's current jobs
As the Growth Marketing Director, I lead our subscription growth marketing strategies, improving our on-site user journey and funnel performance. During my time at WeTransfer, I have successfully managed multiple impactful projects and programs including the launch of our Free Account, improvement of our internal Wallpaper channel performance, our first WeTransfer Pro product demo video, and the launch of our Wales Bonner and Headspace partnerships.
Melanie L Linehan's past jobs
Lead product marketing strategy for our creative professional, file-sharing tool, WeTransfer. WeTransfer makes tools to move ideas. Founded in 2009 in Amsterdam as a simple, well-designed file sharing service for the creative community, WeTransfer has grown to include tools that scale across the creative spectrum, including editorial platform WePresent, mobile app 'Collect by WeTransfer', quick slide-making tool Paste®, immersive sketching app Paper®, and the original web platform with 70 million monthly users and over a billion files sent each month.
12Twenty is a higher education career services SaaS company based in Santa Monica, California, helping connect institutions, graduate students, and recruiters. Reporting directly to the Founder and CEO, I led our international marketing strategies and brand development to increase overall awareness and thought leadership in the education space. My team increased and scaled our lead generation and sales enablement through product marketing, content creation and distribution, international trade events, and strategic partnerships.
Led marketing strategy for CyberU, an online education marketplace, inside Cornerstone OnDemand’s accelerator. Reporting directly to the CEO of Cornerstone (NASDAQ: CSOD), led both product marketing and communications strategies internally and with our strategic business partners, PR and SEO agencies, for both our consumer facing offering, CyberU.com, and CyberU Enterprise resulting in an 800% increase in subscription growth YoY.
As the Founder and Creative Director of sustainable clothing line, animal behavior, our mission was to build awareness and protection of the world's most endangered species by giving a portion of our profits back to nature conversation. Our permanent collection, including our signature Panthera jumpsuit, embodied our target audience; the elegant and conscious alpha female. With our unique positioning and grassroots marketing tactics, we quickly gained impressive traction with micro influencers and press outlets alike, helping to build a solid consumer base that was motivated by our mission. #followyourinstinct
As a senior marketing consultant and Marketing Director for hire, I partner with founding teams to create and optimize marketing strategies and teams to scale, with a focus on; brand development, strategic partnerships, go-to-market, growth, and content marketing strategies and execution. Industries include e-commerce, fashion, EdTech, and SaaS. Clients include Re/Done, Everless, Raddish, Kunstlr, CyberU (Cornerstone OnDemand), 12Twenty, among others.
(Privately Acquired) As the Director of Marketing, I helped grow Quarterly Co.'s subscriber base by over +50%, doubling our quarterly sales goals, with new creative direction, brand messaging, multi-channel and paid acquisition strategies, resulting in 440+% ROI, in less than 10 months. Quarterly Co. was a curated influencer subscription offering from the likes of Pharrell Williams, GQ, Nina Garcia, Design Sponge, Food52, Arianna Huffington, Andrew Zimmern, Q Tip, Tim Ferriss, Alexis Ohanian, Kevin Rose, among others.
(Acquired by Apple Inc.) Managed all client relationships for ecommerce, CPG, marketing/advertising, and analytics partners of North America and EMEA region for our twitter analytics platform before we were acquired by Apple, Inc, in October 2013.
As a founding member of the Twitter sales team in 2011, I collaborated with top eCommerce clients, including Chanel, LVMH, DKNY, Proenza Schouler, among others, to understand and meet their paid advertising objectives. While at Twitter I was one of the top sales performers in addition to a founding member of our inner-city community program.