Melanie Robertson
About
Melanie Robertson is from Sydney, New South Wales, Australia. Melanie works in the following industries: "Hospitals and Health Care". Melanie is currently Event and Marketing Manager at ATSA - Assistive Technology Suppliers Australia, located in Sydney, New South Wales, Australia. In Melanie's previous role as a Operations and Marketing Manager at Patient Handling, Melanie worked in Sydney, New South Wales, Australia until Dec 2020. Prior to joining Patient Handling, Melanie was a Operations Manager at Specialised Wheelchair Company and held the position of Operations Manager at Sydney, Australia. Prior to that, Melanie was a Marketing Manager at Interpoint Events, based in Sydney, Australia from Feb 2006 to May 2017. Melanie started working as Project Manager at Wallaby Travel in Sydney, Australia in Aug 2005. From Aug 2001 to Jul 2005, Melanie was Marketing at De Lorenzo , based in Sydney, Australia. Prior to that, Melanie was a Marketing at AWB New Zealand + AWB Photo & Film Company, based in Christchurch, New Zealand, Gold Coast & Sydney, Australia, various, Japan from Dec 1993 to Apr 2001.
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Melanie Robertson's current jobs
Melanie Robertson's past jobs
• Handled people, culture and performance matters including onboarding, performance reviews, training and education • Provided leadership and mentored cross-functional team members • Oversaw and managed systems and procedures to ensure a smooth and fluid movement of products – facilitated delivery including documentation and client relations • Served as a point of contact for vendors and manufacturers across Australia and Europe • Handled marketing of SWCo - implementing branding initiatives including - Emails, surveys, website updates, newsletters (Promotions and awareness)
Interpoint Events organises events for B2B in a diverse range of industries in Australia, New Zealand, Singapore, USA • Played a significant role in driving the marketing strategies for upto 24 events/year, leading a small team • Developed marketing strategies, including: planning and driving the execution of the plans to successful outcomes • Weaved the field marketing strategy with content, digital, client, and product marketing strategies for both inbound and lead pipeline generation • Coordinated all aspects of B2B events for multiple clients, including pre-planning, logistics, supplier management, on-site execution and post-event wrap-up • Governed the marketing and operational budget, ensured every dollar spent was recorded and controlled • Managed project plans and ensured communication with clients regarding updates, project milestones and deliverables • Planned and rolled out strategies aimed at acquiring customers and ensuring that the registration targets are consistently met • Measured the productivity and results of the marketing channels, customer segments and adjusted campaigns to promote the brand's visibility
Moved 1100 Wallaby supporters from Australia, for the Bledisloe Cup in Auckland, including flights, hotels and pre-match functions. • Ensured all tour bookings were handled quickly and effectively including payment and flights • Managed the complete scope of tour planning including planning/checking room, flight, match ticket and transfer allocation • Negotiated with vendors to obtain best prices for future tours
Managing relationships and timelines with suppliers. Creating monthly promotions, POS material and related incentives;Managing consumer and trade advertising campaigns; Assist with new product development; Website maintenance and email marketing; Working within tight budgets and deadlines; Planning & coordinating every aspect of Hair Expo (trade show); Planning & organising business forums and conferences.
New product development - including implementation to the branches and the market place; Translating (into Japanese) for Managing Director; Creating marketing collateral; Frequent travel interstate and internationally for Agents & Staff training; Interviewing and employment of staff, sub contract and full time; Managing AWB’s three Japan offices; Planning and controlling up to 10 weddings per day; Implementation & improvement of manuals and company standards.