Melissa Battista
About
Melissa Battista is from Coquitlam, British Columbia, Canada. Melissa works in the following industries: "Marketing and Advertising". Melissa is currently Digital Marketing Strategist at Maven Collective Marketing, located in Vancouver, British Columbia, Canada. In Melissa's previous role as a Growth Marketer at CoPilot AI, Melissa worked in Vancouver, Canada Area until Nov 2021. Prior to joining CoPilot AI, Melissa was a Senior Marketing Associate, Demand Generation at Cvent and held the position of Senior Marketing Associate, Demand Generation at Vancouver, Canada Area. Prior to that, Melissa was a Marketing Communications Specialist at QuickMobile by Cvent, based in Vancouver, Canada Area from Feb 2017 to Jun 2018. Melissa started working as Content Marketing Coordinator at Intranet Connections in Vancouver, Canada Area in Feb 2016. From Jun 2014 to Feb 2016, Melissa was Marketing Assistant at Intranet Connections, based in Vancouver, Canada Area. Prior to that, Melissa was a Brand Marketing Coordinator (Internship) at Rocky Mountaineer, based in Vancouver, Canada Area from Mar 2014 to May 2014. Melissa started working as Administrative Assistant at Sutton Group in Vancouver, Canada Area in Sep 2009.
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Melissa Battista's current jobs
Melissa Battista's past jobs
At CoPilot AI, the one thing that we have solved better than anyone else is client prospecting on LinkedIn for B2B professionals. Responsibilities / Achievements: • Developed and executed organic content conversion funnel that resulted in a 22% conversion rate (conversion rate measured by our core KPI; demos booked) • Created email nurtures based on content downloads, divided by buyer persona and buyer journey stage that resulted in a 10% conversion rate. • Planned, researched, developed, and executed all content on copilotai.com, including an interactive quiz with a 46% conversion rate. • Conducted in-depth research on our customers and prospects to create detailed buyer personas and created content for each of the personas. • Created a resource hub on the website for blogs, case studies, eBooks, templates, webinars, and interactive quizzes. Prior to this, there were no resources on the site. • Introduced an SEO strategy that increased our organic traffic by 15% month over month. • Created a brand persona through CoPilot AI’s social channels. • Managed our BDR outreach strategy and worked closely with the BDRs on cold outreach, bringing our total leads from BDR channels from 10 leads per month to 50.
QuickMobile (now owned by Cvent) is the global leader of mobile event apps for meetings and conferences. Our experts work with event and meeting professionals to develop fully branded event apps that help drive participation, meet stakeholder goals, and keep attendees happy from opening to closing remarks. Responsibilities & Accomplishments: • Developed and executed blog content strategy that increased blog subscribers by 200% in one year • Created and implemented SEO strategy that increased organic web traffic by over 500 visits per month • Produced marketing and sales collateral (ie. eBooks, whitepapers, videos, blogs) • Sought out content sponsorship opportunities through writing articles, hosting webinars and participating in interviews • Produced written and video case studies that successfully aided the sales process and close rate • Improved brand awareness and public perception of company through writing press releases and seeking out PR opportunities
Intranet Connections is a leading provider of simple intranet software that helps businesses connect, collaborate & create to improve productivity, streamline employee communications and facilitate seamless collaboration yielding significant time-cost savings. Responsibilities include: • Developed and executed overall content strategy by producing search engine optimized web content, ad copy, whitepapers, ebooks and case studies • Managed and maintained social media channels (e.g. LinkedIn, Facebook, Twitter, YouTube, Google+) via Hootsuite • Created and optimized landing pages with proven conversion success • Oversaw and contributed to company blog to educate potential customers and build brand awareness • Wrote, created and distributed monthly newsletter and automated email nurture & drip campaigns
Responsibilities include: • Writing engaging website content and copy • Optimizing all content for search engines • Engaging with target audience through various social media channels • Writing compelling content for the company blog • Writing, creating and distributing monthly newsletter • Working closely with graphic designer on marketing collateral designs • Writing, proofing and editing marketing collateral with close attention to detail • Creating and maintaining monthly email drip campaigns • Making sure all marketing material is on brand
Rocky Mountaineer is a world leader in luxury train travel, offering unique vacation packages focused in western North America to guests from around the world. Recognized as one of Canada’s Best Managed Companies, Rocky Mountaineer has become the largest privately owned passenger rail service in North America. Responsibilities include: • Proofing and editing marketing collateral • Copywriting marketing materials • Communicating with the design team • Making sure all marketing material is on brand • Providing assistance to the marketing team
Responsibilities include: • Answering and directing calls on 9-line switchboard • Creating useful & professional Excel spreadsheets containing monthly sales statistics • Communicating verbal & written messages to over 100 realtors • Working independently • Organizing and filing hundreds of listings per week • Providing excellent customer service