Melissa Tan

Handling 3 Brands IREST(Massage Chair from USA) -2011,EGLO (Decorative Lighting from Austria ) -2013,THERMOS(Thermal Flask from USA)-2015 LAUNCHED THE FOLLOWING PROJECTS: >IREST REFERRAL PROGRAM (sales program) that focuses on generating sales out of the dealers coverage thru recruitment of people who can refer sales for the brand -IREST SPA PARTY (product launch) first product launch for the brand and introduction of the IREST Referal Program for provincial members held at Waterfront Cebu (first of its kind product launch for a wellness product line) -IREST WELLNESS CARAVAN (sales program) a store within a store concept of IREST SUPERVISED: -EGLO DESIGNERS CIRCLE- an incentive program exclusive for designers,architects and builders to create loyalty and repeat usage of the EGLO products. IMPLEMENTED: -EGLO ROADSHOW (sales driven activity to strengthen our provincial presence) -IST LIGHTING MAKEOVER CONTEST (Facebook campaign) for Worldbex -THERMOS SHUTTLE CHEF THERMAL COOKWARE (dealer launch) -FIRELESS RECIPES (Thermos) conceptualize design and content for Shuttle Chefs own recipe booklet. KEY RESPONSIBILITIES: -MARKET & BRAND POSITIONING Responsible for all brand related activity for both IREST (Luxurious Massage Chair) & EGLO (Decorative Lighting) &THERMOS USA (Beverage Tumblers).And ensure that all communications to consumer adhere with the brands objective, vision and marketing mix. -SALES & PROFITABILITY Create activities that are both sales and marketing driven (promotions, road shows). -INVENTORY MANAGEMENT (IREST & THERMOS)-Minimize product overstocks, and removal of obsolete and slow-moving goods. SPECIFIC DUTIES & RESPONSIBILITY -Maintain the inventory versus demand and responsible for this ordering from the supplier and preparation of PSI(purchase,sales,inventory) report as well as monitoring of ordered shipments. -Responsible for setting brand positioning,create advertising brief(creative & media) as well as management of A&P budget & P&L Report

- In-charge of Marketing Plan Development for the brands LeDonne, Heelz.Hobbo & City Girl. - Create and implement a marketing calendar of activities for both boutique and department store outlets. - Execute the marketing/PR plan of activities as prescribed by the calendar. - Recommend sales activities and promotional programs to boost the brands monthly sales - Cultivate, establish and maintain media relations for both TV and print. - Design various graphic concepts for in-store promotions ( such as p.o.p’s, promo posters flyers, paperbags, calendar etc. ) - Track and analyze success of marketing efforts in context of sales results and feedback. - Research demographics and monitor perception of company’s image. - Assists in product development by joining the buying trip of the merchandising department and by suggesting latest trend and style that will sell in the market based on competitive research Other job functions: INVENTORY MANAGEMENT • Proactively participates in a number of inventory management functions which includes determining the stores display and selling capacity, recommend items for stock transfers, advise the MPC department for markdowns and maintain awareness of potential loss prevention issues and activities. MERCHANDISING • Conducts training to the store team about design concepts, visual display standards, and the proper maintenance of the overall visual display effort. Also by providing on-the-job training, feedback, and recognition, this will motivate other members of the store team to actively support my visual merchandising efforts. DESIGN & DEVELOPMENT FUNCTIONS: • Research and conceives design ideas, concept and taglines as per project instruction from the operations and retail group. • Prepare illustrations or rough sketches of the design for discussion and approval of management. • Conducts product photography, styling and editing as part of pre-production process (for web content and print collaterals and advertisement)

Job Functions: • Responsible for maintaining previous and developing potential accounts for the magazine. • Prepare Quarterly marketing/forecasts plans for the magazine to be able to anticipate feasible/non feasible projects for the coming months. • Handled sales and marketing for different titles such as the Philippines Best Restaurants Guide, The World of Time, Couture (Fashion guide for Women), Menmode (Fashion guide for Men), and the Philippine Tatler. • Carry out presentations to direct clients and to do media servicing to different ad agencies. • Conducting regular meetings with the team for updates on particular projects.

• Managed a wide range of corporate accounts such as Globe, PLDT, Philip Morris, Smart and Johnnie Walker. • Handled sales for outdoor advertising (backlit posters) as well as marketing and ads solicitation for PILMAP Travel and Leisure Magazine. • Conceptualize plans and formulate specific projects for prospective clients to gain account management and generate revenue growth. • Training and proper coordination with your subordinates to ensure that clients timeline and business objectives are satisfied.

Job Functions: • To help in formulating the set design idea for a commercial or print ad to be made within the projects budget. • Provision of all production materials such as props,costumes,locations etc. • Assisted in preparing and completion of all production requirements such as sets and lighting.

Job Functions: • Handled clients such as Colgate-Palmolive, Piltel and Coca-Cola. • Assisted the account head in terms the study, presentation , up to the implementation of different business building programs and campaigns for the product. • In-charge of creating different p.o.p and marketing collaterals for each project. • Assigned in producing merchandising set-ups inside the mall and supermarket area to coincide with the project theme and marketing idea for each account. • Appointed in different areas nationwide in conducting back-checks in supermarkets to ensure that all set-ups made are in order, that proper product display are met, as well as to orient the promo merchandisers in terms of proper handling and exposure of the products in the area.