Mercedes Lopez Aleman

Digital Marketing Manager Online Management & Digital Solutions Responsible for the planning and management of digital marketing campaigns that promote Scania's brand, products and services (for all digital platforms availables and divices) Manager for Customer Loyalty Program - eCommerce B2C B2B development- Lead generation & Nurturing process-CRM Integration-Conversion funnel and content creation. Tasks include planning campaigns, analyzing metrics and identifying trends. Experience in content creation and social networks. Content management - Lead generation & prospection - B2B & B2C eCommerce Tools and digital global initiatives / Ongoing projects: - eCommerce (Mercado Libre - Tienda Nube - others marketplaces) - CRM Integrations -Web AEM: Advanced knowledge of Adobe Experience Manager - Dynamic Components + Adobe Analytics -Social networks manager: Facebook - Instagram - Linkedin - Twitter - Spreadfast -Social bakers -Email marketing and marketing automation Campaigns -Analytics: Adobe Analytics / Google Analytics / Social ADS -Emplify -SEO: SITEIMPROVE - BrightEdge Platform - Dead Links Report - Google My Business -SEM: Google Ads / Display - LinkedIn Ads -Waze Ads - Facebook & IG -Mobile App development. - Used vehicle's site Development. - Online exam platform for training. Global and regional tasks: Digital reference for Latin American countries. Work constantly with the Scania Sweden team, for the implementation of local digital initiatives in our markets. In the last 2021 I receive training in English on the use of Adobe tools and then I provide the same training in Spanish for our region. Milestones 2019 CONDUCTORAS Program: We work in order to define as a team with different areas, for example, legal and tax to define bases. Definition of processes, scope, and budgets. Until the digital campaign. CONDUCTORAS is the exclusive Professional Training Program so that more women can work in the freight transport industry, a initiative in Latam.