Meryem Bessieres
About
Meryem Bessieres is from Greater Paris Metropolitan Region. Meryem works in the following industries: "Technology, Information and Internet". Meryem is currently Sr Director, Marketing & Growth at Ziff Media Group, located in Paris. Meryem also works as Sr Director, Marketing & Growth at Poulpeo, a job Meryem has held since Apr 2022. In Meryem's previous role as a Director, Marketing & Communication at RetailMeNot, Inc., Meryem worked in Région de Paris, France until Mar 2022. Prior to joining RetailMeNot, Inc., Meryem was a Director, Marketing & Communication at Poulpeo and held the position of Director, Marketing & Communication at Paris. Prior to that, Meryem was a Senior Marketing & Communication Manager at RetailMeNot, Inc., based in Région de Paris, France from Sep 2015 to Jan 2016. Meryem started working as Senior Marketing & Communication Manager at Poulpeo in Paris in Sep 2015. From Nov 2013 to Sep 2015, Meryem was Senior Marketing Manager at RetailMeNot, Inc., based in Région de Paris, France. Prior to that, Meryem was a Senior Marketing Manager at Poulpeo, based in Paris from Nov 2013 to Sep 2015. Meryem started working as Head of Acquisition & CRM (France then Global) at KGB Deals - 118218 Group in Région de Paris, France in Feb 2011.
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Meryem Bessieres's current jobs
Ziff Media Group : a portfolio of leading digital brands in Shopping, media Tech and lifestyle including RetailMeNot, Poulpeo, Ma Reduc, Voucher Codes, PC Mag, Mashable, Extreme Tech, Geek.com, Ask Men, and Offers.com. >> Leading Marketing strategy and Revenue Growth Opportunities for the French Market. >> Overseeing the Growth strategy of the french cashback service Poulpeo and managing Marketing and Communication teams and tactics to grow the customer base, retain users, maximize LTV and increase the brand awareness. >> Member of the french Executive team along with the GM, CTO, Product, Sales and Finance
Acquired by Ziff Media Group in 2021 / Formerly a brand of RetailMeNot inc With over 1M members, Poulpeo is the favorite free loyalty program and reward Service in France available in a mobile Application, browser extension and website. Poulpeo offers a smarter way to shop with a shopping platform that offers online and instore cashbacks, voucher codes and buying guides. >> Define and run the Marketing Growth strategy to expand the business, drive user activation and retention for mobile application, browser extension and website >> Team Management across CRM, User Acquisition, SEA, Social Media and B2C and B2B Brand Communications >> Seek new business development opportunities to increase revenue and market shares
Meryem Bessieres's past jobs
RetailMeNot, the leading savings destination providing online and in-store coupons and cashback offers. The company was acquired in 2021 by Ziff Media Group / Ziff Davis >> Leadership team member >> Definition of Digital Marketing & Communication strategies and P&L impact >> Own budget and forecasts of Marketing & Communication channels Team Management
>> Own Marketing budget and forecast performances of Marketing & PR channels >> Oversee Marketing strategy and execution across CRM, SEM, mobile, display and social channels >> Oversee the execution of Public Relations plans to maximize our brand awarness and press coverage >> Oversee B2B marketing initiatives to support sales team >> Team management
>> Responsible for consumer revenue and user base growth through digital media >> Define and oversee the execution of User Acquisition, CRM and Marketing App strategies >> Own Marketing budget and forecast performances >> Channel strategy covering email, social, push and traffic extension rules >> Team Management
>> Definition of the digital strategy to acquire leads, grow revenue and maximize user experience >> Execution of marketing plans across online channels: SEM, Display, Affiliates, retargeting and social networks >> Increased revenue by changing marketing budgets and commission plans after an ROI analysis and P&L margin improvements >> Monitoring of the budgets and tracking of online marketing campaigns to increase the effectiveness and to improve the CPA >> Definition of the contact strategy and a roll-out plan for FR and UK to increase engagement, loyalty and transactions volume >> Management of email channel including deliverability and consumer segmentation >> Consumer data collection and reporting effort to identify customer insights and key performance indicators >> Strategy of community management: developed visibility on social networks and set up direct partnerships with bloggers >> Manage affiliate channel for FR, UK ans US markets >> Team and budget management
>> Managed Paid Search accounts on Google, MSN and Ad-commerce platform: Account structure, campaigns set up, bidding, trafficking, budget optimizations and reporting / Monthly budget 150k euros >> Managed and executed the email strategy: selection of the email provider, roadmap of promotional emails, coordinated content and design, segmentation, implementation of KPI’s dashboards >> Analyzed customer behavior and implemented a contact strategy aligned with customer lifecycle Portfolio of the company: motoblouz.com, access-moto.com, cuir-city.com et casque-moto.com
>> Managed online channels : emailing, affiliate, SEM and webinars >> Database qualification and segmentation for Laboratory division >> Lead the launch of an e-commerce website dedicated to consumables range
>> Managed the e-crm activity of 3 accounts >> Managed and executed emails campaigns and sweepstakes >> Data profiling and implementation of activation & reactivation campaigns >> Reporting and strategic recommendations to improve the KPI’s
Managed online marketing surveys : barometers, concepts tests, websites pre-launch tests and satisfaction surveys. Data analysis and executive summary with strategic recommandations