Michael Backelov

Established and built relationships at the highest level with key decision makers and procurement Department of Loreal, Mags, Bosh, Simens, Toyota, P&G, Metallurgical plant "Elektrostal", JSC "Votkinsk plant", "UEC – Gas turbines" , Nizhny Tagil metkombinat (NTMK), RUSAL. - Negotiations with the top officials of the companies; - Preparation for tenders; - Market Analytics, pricing; - Developed and implemented sales strategies in accordance with the corporate objectives of the customer enterprises; Achievements: - Promotion and sale of personal protective equipment for Loreal (Kaluga) for a total amount of 1 800 000 rubles.; - Promotion and sale of vending machines in the company Mags , Bosh, Simens for a total of 3 600 000 rubles. - Promotion and sale of ceramic knives in Toyota, P&G, Loreal for a total of 2 000 000 rub. - Promotion and sale of security systems at the height of RUSAL – 4 500 000 rubles. (RICK Severouralsk); - Promotion and sale of safety systems at height for Nizhny Tagil metkombinat (NTMK) – 1 500 000 RUB..

Ejendals is a Swedish company that for generations has specialized in developing, manufacturing and marketing high-quality products that protect hands and feet.  Ejendals main product brands are TEGERA® gloves and JALAS® shoes.  - Sales&Development of Russian PPE market; - Penetrated targeted vertical market segments and maintained relationship. Developed and executed sales and account strategies in accordance with corporate goals; - Developed new business relationships via referrals, functions, events, and ownership visits as well as build valuable working relationships with Key persons and identified further opportunities for sales on an ongoing basis; - Developed and maintained a distributor network; - Developed Sales policy for achieving sales results by identifying and developing existing and new customers across the regions. - Established and built senior-level relationships with key decision makers and purchasing department. - Assist the distributor sales teams in regions in understanding and assessing customers’ business objectives, strategies and, building value propositions that represent our portfolio. - Developed of new business opportunities through early customer and specifier engagement. - In conjunction with the various distributors sales teams assist with the direct selling of Ejendals portfolio as required; - Developed and maintained a high level of knowledge in the respective product offerings, competitors, pricing, market share, and key product differentiation; Achievements: - Increased Alfalab LLC (Distributor) sales in 2016 from 299 000 rub.-1,2 mln.rub.; - Leroy-Merlin LLC – 2 mln.rub. (Gloves); - L’Oreal LLC(Vorsino) – 1,7 mln.rub. (Gloves, shoes, insoles); - AGC LLC (Klin) – 2 mln.rub (Gloves, shoes, insoles); - Uralorgsintez JSC (SIBUR) – 2,5 mln.rub; (Gloves); - Registered three gloves articles in LUKOIL corporate standard; - Registered 15+3 gloves-workshoes articles in SIBUR corporate standard;

Evonik is one of the world's leading specialty chemicals companies. I worked for Skincare PPE department. - Active developed Russian PPE market for EVONIK products sales; - Tracked and accompanied major tenders (shipment, working with the claims etc.); - Developed Sales policy for achieving sales results by identifying and developing existing and new customers across the regions; - Established and built senior-level relationships with key decision makers and purchasing department; - Assisted the distributor sales teams (DST) in regions in understanding and assessing customers’ business objectives, strategies and, building value propositions that represent EVONIK portfolio; - Provided input into establishing a professional detailed SBP which will be used for developing key growth strategies as well as identifying resources required for successful implementation. - In conjunction with the DST helped identify, evaluate and appoint new partners across the region that can provide solid growth platforms as well as represent the company in an ethical and professional manner; - Developed and maintained a high level of knowledge in the respective product offerings, competitors, pricing, market share, and key product differentiation; - Provided vision the long term vision to help drive and motivate each DST in order help them invest and grow across the region; - Provided coaching and development for succession planning as required; Achievements: - Product launching from “zero” to Surgutneftegas, Tatneft, OEMK; My sales: Surgutneftegas – 9,5 mln.rub, Weatherford – 5 mln.rub, GPN – 6 mln.rub., Syzran refinery – 4,5 mln.rub., OEMK – 6 mln.rub. - I was the first who promoted and sold Evonik new product – anti-frost cream “Stoko frost protect” to Surgutneftegas. My first sales was 3 mln.rub; - Created, adopted and implemented PPE promotion program: Surgutneftegas, Tatneft, Vyksa metallurgical plant, Gazpromneft, OEMK

- Actively developed Russian PPE market for EVONIK products sales; - Tracked and accompanied major tenders (shipment, working with the claims etc.); - Developed Sales policy for achieving sales results by identifying and developing existing and new customers across the regions; - Established and built senior-level relationships with key decision makers and purchasing department; - Assisted the distributor sales teams (DST) in regions in understanding and assessing customers’ business objectives, strategies and, building value propositions that represent EVONIK portfolio; - Provided input into establishing a professional detailed Strategic Business Plan which will be used for developing key growth strategies as well as identifying resources required for successful implementation. - In conjunction with the DST helped identify, evaluate and appoint new partners across the region that can provide solid growth platforms as well as represent the company in an ethical and professional manner; - Developed of new business opportunities through early customer and specifier engagement. - Created of demand for EVONIK products through extensive liaison with end users and influencers such as trade and legislative bodies; - Travelled within the assigned region as required to meet the overall objectives of the business; - In conjunction with the various distributors sales teams assisted with the direct selling of EVONIK portfolio as required; - Developed and maintained a high level of knowledge in the respective product offerings, competitors, pricing, market share, and key product differentiation; - Provided vision the long term vision to help drive and motivate each DST in order help them invest and grow across the region; - Provided coaching and development for succession planning as required;

TD TRAKT, CJSC company is one of the leaders of overalls and PPE in Russia. - Searched for partners & customers; Studied and analyzed consumer demand. Collected information on the financial capability of customers in the fixed territory and the activities of competitors; - Analyzed the data obtained about the market in the region and developed strategic plans to promote products of the company; - Conducted marketing activities in the region. (exhibitions, seminary it.d) - Developed measures to increase revenues in the fixed territory; - Organized a conference to attract new business partners and promote products in the regional market; - Managed regional sales representatives, analyzing their work and supervised training; - Coordinated contractual activities in the field of Economics and business issues of the enterprise in the region. - Reported to management about: the level of demand for the company's products; characteristics of sales volumes, and financial and economic indicators of work of divisions in the region.