Michael J Morales

• Work closely with CPS team of Product Managers and Designers (UI/UX) to create an intuitive, cohesive and seamless user experience across all products. • Collaborate with Product Management to influence product strategy and roadmap. • Work with the Engineering team to ensure technical business needs are met while maintaining a strong focus on the user experience. • Demonstrate passion for ownership of assigned area. Show my team and cross-functional partners that I am actively pushing the boundaries and sweating the details – reaching for simplification of complex. • Evaluate the effectiveness of the UX process over time and optimize the documentation and delivery of our artifacts to ensure the best cross-functional collaboration possible. • Lead the experience strategy for my area of responsibility by partnering with product owners, architects and development managers to deliver product strategies/solutions. • Create a signature experience for Cisco software and solutions that are aligned to the Company's brand values. • Execute within Agile/Continuous delivery model.

• Create book cover designs • Create logos for various companies • Design and print business cards, advertisements, letterheads and brochures • Create web pages for numerous clients • Illustrate gifs, jpegs, 3-D animated gifs for web pages

• Providing support for CAST Communications and M&A Hub. • Advocate for the CAST organization and its offerings as among the best IT in the world by managing project elements requiring technical writing, graphic design, and marketing skills. • Generate concise, insightful, and accurate technical documents, including those for departmental processes and advanced IT concepts. • Provide guidance for executive briefings regarding technical content, message effectiveness, delivery, and customer reaction, and revise presentation content as appropriate. • Work closely with the CAST directors and staff to tackle a variety of organizationally important and time-sensitive communications projects, as needed, ranging from organizational change announcements to executive process documents, with attention to technical. • Manage and build web content for and with multiple internal groups, including the creation of technical content and graphics, and evangelize common criteria across teams. • Manage the appearance and tone of executive and staff slide presentations, technical briefings, technical documentation, websites, and marketing collateral by creating vector and pixel art. • Manage photographic projects for events, products, and people, including acquisition or creation of props, signage, and other supporting artwork, as well as retouching, posting, printing, and displaying of photographs as necessary.

• Transition from current sales asset management platform content to new platform. • Prepare the transition content from old branding to new branding colors, fonts and positioning. • Primary responsibility to transform PowerPoint files from previous templates to new 2019 template for sales asset management platform to have the most up-to-date format before launched in Q1. • Move and load files to new platform and ensure that everything is appropriately organized so that sellers can easily find the assets they need.

• Development and implement innovative marketing campaigns. • Translate complex data into graphics, graphs and text. • Creation of verification flow from brochures to email to landing pages. • Creating, maintaining performance and reporting analytics for all email marketing campaigns and social media initiatives. • Creating and editing outstanding copy for blog posts, emails, sales funnels and ad campaigns. • Engage in activities to increase participation, revenue and community brand awareness. • Maintaining multiple campaigns, with content rolling out constantly. • Work with IT team for development for email & web. • Social media channel management.

• Work directly with Marketing Director and team to produce high level marketing pieces, retail packaging and collateral. • Create pre-press packaging files, point-of-sales, displays and other forms of in-store displays. • Design and create deliverables for internal and external purposes, both creative and corporate. • Produce and manage content and graphic design, from project inception to final delivery. • Integrate written and artistic messages to deliverables providing unified theme.

• Developing GUI screens for embedded applications from the given wireframes and style guides for new fundus imaging device (retina scanning). • Creating prototype touch screens for user experience test groups. • Design medical data acquisition in R&D. • Illustrate functional icons for User Experience. • Creating Illustrator vector images to XAML code files. • Create and maintain brand identity through Zeiss CLAF guidelines for User Interface.

• Responsible for the creative execution of integrated projects and initiatives from concept to production. • Work with the Communications, Marketing & JJDI World Wide Educations teams closely • Create look and feel/concepts in support of online content, including simple graphics, flash components, etc. • Help with video postings online • Create and update html email templates • Provide PowerPoint support for events • Design and Manage newsletter design for a variety of channels • Create website invitations for educational classes • Create interactive PDF Newsletters and Guides • Design and create tradeshow booth graphics

• Create illustrations that will be displayed on an in-vehicle display system for the Model S, iPad, web sites, and in various online and printed documents. Use 3D tools to convert CAD data into marketing illustration. Communicate with designers, technical authors, and engineers for understanding products and to create ideas to suit multiple outputs. • Work with 3rd party Technical Publications team and drive solutions. • Visit manufacturing sites to view equipment, tools, part’s and become intimately familiar with all necessary components for illustrations.

• Designed numerous projects for Cisco Systems, focusing on Presentation Graphics utilizing PowerPoint, Photoshop and Illustrator; as well as projects in Excel and Word. • Designed detailed, as well as clean, straight-forward presentations while working within branding guidelines. • I work very closely with colleagues and clients, making last minute modifications and creating additional presentations if necessary. I oversee projects, from conception to on-time completion.

• Create Illustrations of products for Quick Start Guides and Manuals • Create 3D rendered pdf's for package design reviews • Create and maintain consistent corporate colors & treatments of logos and guidelines • Create translations for carton contents for Europe & Canadian boxes • Create presentation background templates • Design concepts of Reseller Ads • Design key-selling feature stickers for package • Meet with different Business Units to create box designs for products • Create final finals for print • Work with CMYK and 5 to 8 color DCS files • Create concept design packaging for latest products

• Create information sheets for HP colored ink jet printers and scanners • Create/design several project work orders for Nike, Sony, HP and other respected companies • Prepare final files for vendors • Create compositions and signage for store displays

• Design conceptual expert • Create a color palette standard use for presentations, Internal & external website, brochures, letter heads, newsletters etc. • Design & format quarterly company news letter • Design & create monthly covers for several design & engineering magazines for featured articles on Credence products & technology • Update external website • Responsible for maintaining graphic standards for corporate presentations • Create & update Internal Marketing Communications website • Project manage several brochures on Credence products & technology • Recreate logos • Continue business professional look throughout company’s marcom department

• Design and create illustrations • Create PDF pages and ads • Format page layouts and make text corrections • Produce CMYK color proofs and output CMYK plates • Create pages & gif animated buttons for company web site • Create advertisements, thumbnails and reduce pictures for the web • Retrieve advertisements from clients through the internet • Contact Service Bureau for specifications of the magazine • WAM!NET PDF mock-up and ads to Service Bureau • Travel to Los Angeles and Portland, Oregon monthly to finalize the color proofs at the Service Bureau