Michael Law

Eagle Labs has established itself over the last 15 years as an NSF Certified, FDA Registered (and inspected), rapidly growing, trusted contract manufacturer of many vitamins, minerals, nutritional supplements and skin care products. Product forms include liquids, lotions, gummies, capsules, tablets and powders. Eagle Labs capabilities are differentiated by being fast, flexible, low cost, and extremely customer centric. Quality and testing are the hallmark of every product manufactured. Clients include a broad array of DTC consumer brands, brick and mortar brands, retailer private label and large omni-channel retailers. FDA Registered for OTC's and Nutritional Supplements. Certified Organic. NSF Certification. Health Canada Certified. Other services available include: - product formulation with R&D team - small batch runs for market testing - stability testing - graphic design and custom label printing - sales and marketing consulting including web development and social media support - consumer research We also offer full service fulfillment for both DTC and full case/pallet/truckloads. EDI capable. We strive to be your strategic partner - not just a contract manufacturer.

Provide consulting and advisory board support to Consumer Packaged Goods (CPG) start ups in a variety of categories including dietary supplements, personal care, beauty & skin care, and OTC's. Develop go to market strategies, retail channel strategies, global licensing negotiations, business development and strategic input to other support functions. Focus is on natural products companies. Acted as Chief Commercial Officer (contract role) for TropicSport mineral sunscreen. December 2017 to August 2018. www.tropicsport.com Board Advisory roles include: Feather & Bone Natural Skin Care: www.featherandboneco.com Swoobie brand women's beauty/personal care: www.swoobie.com

TropicSport is a new, superior mineral sunscreen and skin care company with products made from natural ingredients. TropicSport sunscreen is eco friendly, contains no chemical active ingredients, meet Australia's 4 hour water resistance test (and the FDA 80 minute water resistance test), smells great and rubs in clear. The cleansers and moisturizers complete the regimen with natural ingredients, great performance and amazing scents. TropicSport was founded on three core principles - the three "C's": - Care for your skin: great performance with no compromises - Care for the environment: eco-friendly, reef-safe, no chemical active ingredients - Care for local communities: supporting like-minded community organizations www.tropicsport.com Born from Nature. Built for your Extremes. TropicSport is one of the brands of X3EMBrands, a consumer-centered technology and marketing company focused on designing, distributing and branding exceptional products and services for the active enthusiast.

• Chosen to lead this growth focused strategic function for $1.5B company. Reporting to President of Sales, Americas. • Developed 3 year Sales Strategic Plan. Gained alignment from Corporate Leadership Board for customer value proposition strategy. Led development of 3-year customer strategic plans for top 10 customers. • Lead long-range customer Joint Business Planning process and key customer strategic initiatives. As an example, led a cross-functional team that co-created an online shave club with a top retailer. Led team that developed channel specific product strategy for fast growth channels. • Lead the development and execution of Strategic Category Visions including shopper learning plans. Led and executed shopper based aisle reinvention initiatives. • Lead development of “Pockets of Growth” initiatives worth over $40MM. Initiatives developed to supplement strategic plan growth with commercial innovation. • Lead industry relations and trade communication strategy. Planned and led Chief Merchant level strategic discussions at NACDS. NACDS Retail Advisory Board member. Frequent contributor to category articles in Mass Market Retailer, Chain Drug Review and Drug Store News. Participate in industry forums and panels on behalf of Edgewell.

• Transformed the capabilities of team of 45 people, including Category Development (internal strategy and field based teams), Sales Planning, and Retail team. Dotted line responsibility for Shopper Marketing group. Reporting to VP, Sales – North America. • Leveraged industry leading tools, processes, and training to enhance category development team capabilities. Recognized by top customers for strategic insights. • Upgraded sales planning team and succession planning through effective talent management and coaching. Implemented upgrades to processes to manage trade disruption and spend efficiency. • Led the efforts to enhance retail execution effectiveness through a deep understanding of customer replenishments systems and enhanced call procedures. Re-engineered retail call process to deliver improved ROI from broker team. . Led the Annual Customer Planning Process, including customer segmentation and >$200MM of trade spending allocation

• Led Customer Solutions strategy in newly formed Global Capabilities Group. • Extensive global travel to all regions (Asia Pacific, Europe & Middle East, South America and North America. Interfaced and influenced effectively with many different global cultures. • Focus areas include developing customer-centric go to market solutions for Supply Chain, New Item Launch Process, and Portfolio Management. • Led development of standardized Global Customer feedback survey and process for developing action plans to integrate into annual Business Planning process. • Aligned Global Supply Chain Leadership team on standardized, customer-centric supply chain metrics. • Co-led development of cross-company processes for New Item Development and Portfolio Productivity. • Developed concise communication plan for Global Customer Development strategy for use in all regions. • Assessment, development and deployment of best practices in all regions around the world.

• Led standardized cross-division New Item Process team and gained alignment from U.S. Company Presidents. • Co-led cross-divisional Private Label defence team, developing new processes and training across key functions. • Co-led “Tail Code” initiative to drive in-depth analysis modelling and create strategy for consumer “Tail Codes”. • Initiated, analysed and gain alignment to cross-division category development strategy uncovering >$24MM opportunity.

• Managed P&L for $150MM business with $23MM in Brand Marketing Expenses • Achieved 101% of JU and highest share in 3 years (57.2%) • Co-Launched Neo to Go, the #1 New Item in the First Aid Category in 2008, and Grew Household Penetration on Neosporin antibiotic for first time in 4 years • Led annual business planning process for Neosporin brand. • Co-led Media development creating a new spot that tested at 90/90 (Purchase Intent/Recall) • Developed new PR strategy based on insight that 40% of Neosporin tubes in households are expired • Chartered new cross brand charter for claims and initiated Key Opinion Leader conference with Medical/Clinical resources to gain alignment with CDC on desired wound care regimen • Patent holder

• Exceeded $800M business plan for Topical Health Care, Eye Care & Hand Sanitizer Category. • Led effective National Sales Meeting breakout within 3 weeks of appointment to role • Integrated cultures, brands and systems within Sales Strategy (post J&J acquisition of Pfizer CHC) • Created shopper marketing category development program that transformed the First Aid category, increased entire category sales at test customer by 2% (Neosporin by +18%) and led to Target increasing category space by 8+ feet. Key element in helping J&J win recognition as Vendor of the Year from Target. • Led a team of 8 direct reports including Sales Strategy Managers, Shopper Marketing Managers, Category Insights and Analysts.

• Co-led with Marketing Director a cross functional team that created a highly incremental $300MM+ Brand and Category across 12 categories with a new business model for portable healthcare products. • Launched new $35MM brand with 9 new products within 8 months of beginning role (On the Go Essentials). • Directly sold concept for new brand (Mosaics) to Executive & Senior VP’s of Merchandising at top customers. • Created a new strategic business model and supervised development among alternative channels.

• Won 2003 OVERALL Vendor of the Year (among over 1000 vendors) based on balanced scorecard metrics. • Led second largest U.S. customer team of over 20 cross functional colleagues to drive demand creation and supply chain resources across 4 divisions (Consumer Healthcare, Adams Brands, Schick, Parke Davis) for a $550MM plan. • Transformed the relationship with CVS from transactional to strategic by penetrating account to Chairman level. • Achieved Category Captainship for Oral Care, Upper Respiratory, First Aid and Co-Captainship for Digestive Health. • Consistently grew consumption ahead of CVS growth rates from 1998 to 2003. Drove consumption +12% in 2002, a year in which CVS reduced in-store inventory by 20%.

• Developed Strategic Sales Plan across 3 divisions (CHC, Schick, Adams) in Brazil, Argentina and Chile working with Regional President and Country General Managers. Led negotiations with Carrefour on global vendor partnership agreement. • Launched Schick disposable razors and LIsterine Cool Mint nationally into the organized trade. • Learned Portuguese for this assignment to effectively communicate with Sales Team and Customers.

Led a team of 26 Regional and Account Business Managers across Canada in Adams Brands Division. Responsible for 65% of company sales and the growth channels of the affiliate. P&L accountability. Aggressively managed performance issues, and recruited high potential outside talent.

Progressed through 6 Sales and Trade Marketing positions of increasing responsibility.