Michael Mc Carthy

My business perspective was shaped early in my career by a branding and marketing indoctrination in the technology sector. Straight out of college, I was accepted to take a sales and marketing position with Xerox. As part of the team, I experienced firsthand the power of branding and marketing during the rollout of the new the Xerox personal copier and plain paper fax machine. We ramped up consumer interest of what was then a radical new product and relied on Xerox's proven marketing techniques to drive small office sales. Those early lessons have never left me. In 2006, we launched our first website as well as our overall concept of integrating a technology-driven platform of brands and partners to help public companies achieve extraordinary brand recognition. In the space of just a few years, this concept has grown from merely an idea into a full-service platform with connections in all major industries. I've been blessed to have an amazing team of professionals surrounding me that have guided and assisted me in every step of our development. We all have the same objective and I rely on them every day to execute our mission to deliver our clients results that exceed their expectations. Our concept has come to fruition and now we're a driving force in the branding, marketing and advertising space. IBN is unlike anything you've ever seen before.