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Michael Steinmetz

Founder at Flow Cannabis Co.
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Email: ****z@gmail.com
LinkedIn: Michael Steinmetz
Location: San Francisco Bay Area
Current employer:
Sweet Valley, SAS.
Current title:
Cofounder (Now Board member)
Last updated: 22/05/2023 00:26 AM
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About

Michael Steinmetz is from San Francisco Bay Area. Michael works in the following industries: "Defense & Space", "Internet", and "Financial Services". Michael is currently Cofounder (Now Board member) at Sweet Valley, SAS., located in Cali, Colombia. In Michael's previous role as a Cofounder (Now Board member) at Distribuidora DanMic, CA (Le Zuc), Michael worked in Caracas, Venezuela until Jun 2013. Prior to joining Distribuidora DanMic, CA (Le Zuc), Michael was a Investment Banking Analyst at Merrill Lynch and held the position of Investment Banking Analyst at Los Angeles, CA. Prior to that, Michael was a Data Analyst at Jet Propulsion Laboratory (NASA), based in Pasadena, CA from May 2004 to Sep 2004.

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Michael Steinmetz's current jobs
Company: Sweet Valley, SAS.
Title: Cofounder (Now Board member)
Period: Jul 2012 - Present (12 years, 4 months)
Location: Cali, Colombia

Our brand Le Zuc outgrew the third party factory that manufactured our raw materials and we had to vertically integrate and start producing to ensure the volume requirements we needed. We built this factory in 2012 and quickly brought it to 15 people between General Manager, Scientists, QA and machine operators. It gave us the control over production that we needed to ensure we could launch the brand on a global scale. Currently Sweet Valley SAS, sells the brand in Colombia, Venezuela (though Distribuidora DanMic) and Chile. Our current plans are to expand beyond these countries to other latin american regions and Mexico.

Michael Steinmetz's past jobs
Company: Distribuidora DanMic, CA (Le Zuc)
Title: Cofounder (Now Board member)
Period: Mar 2008 - Jun 2013 (5 years, 3 months)
Location: Caracas, Venezuela

Distribuidora DanMic, CA is a brand management company that distributes food products all over Venezuela. We successfully built and positioned 3 brands that grew in popularity as innovative, unique, value added products and quickly became the leaders in their categories. Our flagship product Le Zuc (www.lezuc.com), is a stevia based zero calorie sweetener, that took over "the sugar free" category beating Equal, Splenda and Truvia. Our unique marketing around seeing the "sweet side of life" positioned us as a lifestyle brand out beating the other brands who focused on selling facts and attributes and got into constant pricing wars. We bootstrapped the business and grew it over 4 years to 40 employees all over the country with a run rate of several million dollars before stepping down from the day-to-day, handing over the reins and becoming an active board member. Brand Management Company, focusing on developing food brands in Latin American Companies.

Company: Merrill Lynch
Title: Investment Banking Analyst
Period: Jun 2005 - Jul 2006 (1 year, 1 month)
Location: Los Angeles, CA

I worked in the office of Los Angeles, which unlike its NYC counterpart where everyone is focused on one industry or one particular vertical, gave me the opportunity to work across different industries and different disciplines. I advised clients on debt financings, share repurchases, initial public offerings, mergers, reverse mergers, acquisitions, divestitures and leveraged buyouts. Developed comprehensive modeling experience including leveraged buyout, discounted cash flow, accretion/dilution, merger, divestiture and IPO models Selected Transaction Experience: - Approximately $415 million Leveraged Buyout of EL Pollo Loco, Inc. by Trimaran Capital Partners - Sale of Telmar Network Technology, Inc. to Warburg Pincus

Title: Data Analyst
Period: May 2004 - Sep 2004 (4 months)
Location: Pasadena, CA

Multimission Data Management Support Team: - Verified that division deliverables were well planned, staffed, and adequately funded - Assessed cost and scheduling progress with emphasis on meeting those commitments - Provided operational and analytical support for the Multimission Data Management Team - Supported data accountability, database audits, and project archival on JPL critical missions - Worked on the testing bed of the Mars “Rover” and worked directly with senior engineers on testing of software

Michael Steinmetz's education
Dean’s list every semester and elected into Phi Kappa Phi honor society (top 5% of graduating class) Heavily involved in Society of Hispanic Professional Engineers, Finance Club, National Society of Collegiate Scholars, Intramural Sports Majors Soccer (league champions every semester)
Bachelor’s Degree
2001 - 2005
Escuela Campo Alegre
High School
1996 - 2001
CEAMM
1986 - 1996
Michael Steinmetz's top skills
Business Planning Analysis Cloud Computing Analytics Marketing Strategy Budgets Mergers & Acquisitions Product Launches Product Launch Business Strategy Product Strategy Brand Management Product Management Financial Analysis Strategy Business Development Start-ups Entrepreneurship Market Research guerilla marketing
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