Michael Twer
About
Michael Twer is from Matthews, North Carolina, United States. Michael is currently Vice President of Business Development at Mi Casa Es Tu Casa, located in United States. Michael also works as undefined at undefined. Another title Michael currently holds is Vice President of Business Development at RIVIERA HOME USA. In Michael's previous role as a Retired Chairman-Fiber Council at Organic Trade Association, Michael worked in Washington D.C. Metro Area until Jan 2024. Prior to joining Organic Trade Association, Michael was a Vice President, Sales/General Manager at Grund America and held the position of Vice President, Sales/General Manager at Charlotte, North Carolina Area. Prior to that, Michael was a Senior Vice President of Sales at Sublime Marketing Group LLC, based in Charlotte, North Carolina Area from Jan 2009 to Aug 2014. Michael started working as Vice President of Sales, Edison Nation Products, LLC at Everyday Edisons in Charlotte, North Carolina Area in Jan 2007. From Jan 2004 to Jan 2006, Michael was Vice President of Sales/General Manager at Petersen Brands, LLC, based in Greater Chicago Area. Prior to that, Michael was a Global Sales Manager at NorthPole, based in Charlotte, North Carolina Area from Jan 2001 to Jan 2004. Michael started working as Channel Manager/Western Regional Sales Manager at GE Sealants & Adhesives in Greater Los Angeles Area in Jan 1997.
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Michael Twer's current jobs
As Vice President of Business Development for Micasa es tu casa, I am responsible for driving strategic growth, expanding retail and private label partnerships, and developing new business opportunities throughout North America. Working closely with our manufacturing and design teams in Portugal, I help connect retailers and brands with premium bedding, bath, rugs, and home textile solutions that combine exceptional quality, innovation, and value. My focus is on building long-term partnerships, identifying growth opportunities, and delivering customized programs that help our customers succeed in an increasingly competitive marketplace.
Riviera Home USA is the North American division of Riviera Home Furnishings, a global leader in home textiles (Bath, Accent, Area Rugs).
Delilah Home is an award-winning sustainable luxury home textiles brand specializing in GOTS-certified organic cotton bedding, bath towels, and kitchen linens. Founded on a mission of sustainability, ethical manufacturing, and community impact, the company partners with family-owned factories in Portugal to create premium products that combine comfort, quality, and environmental responsibility. Key accomplishments include building a multimillion-dollar, omnichannel brand, securing partnerships with major retailers including Macy’s, Bloomingdale’s, Target, Amazon, Walmart, Perigold, Chewy, and Zola, developing a global supply chain and 3PL logistics network, maintaining a 4.8 Trustpilot rating, and launching Drytek™—an innovative line of high-performance towels made from 100% recycled plastic bottles featuring a circular Take Back recycling program. Delilah Home has also earned national recognition, including multiple Best Organic Sheets awards from Good Housekeeping.
Michael Twer's past jobs
Washington , DC March 14, 2018 The Organic Trade Association's Fiber Council recently met in Charleston, SC, for its annual in-person meeting to discuss its 2018 work plan and announce new officers. This meeting took place in conjunction with several exciting Global Organic Textile Standard (GOTS) events and trainings. The Fiber Council, which held its election earlier in February, announced the results. Outgoing Chair Marci Zaroff, CEO of the brands MetaWear Organic and Under the Canopy and founder of the Organic Fiber Council, passed the leadership baton to Michael Twer, Vice President of Sales and General Manager for Grund America LLC. Meanwhile, Vice Chair Barry Cik, Co-founder and Technical Director of Naturepedic, was succeeded by Angela Wartes-Kahl, Fiber and Textiles Coordinator for Oregon Tilth Certified Organic. Sandra Marquardt, President of On the Mark Public Relations, continues as Secretary.
GRUND America was created in 2014, on the foundation of the Grund family’s entrepreneurial success in the country of Czech Republic since 1990. The Grund Company launched in the states with high-quality bathroom rugs. Since then, we’ve provided customers with clean, natural products that are soft, durable and environmentally friendly. The cotton used in our products are certified organic and sustainable, with reusable materials containing no dye. Vice President/General Manager (Direct Report to the CEO, full P & L responsibility) Joined the company as first-ever VP/GM, brought in to develop a start-up business in North America. Developed a profitable business model, supply chain, and product development based on American Consumers needs. Establish US office with direct hires and developed a multi-year business strategy. Strong focus and implementation of new Direct to Consumer business model in the Shopify platform. • Sales Achievement: 800%, 122%, 59%, 39% in the last 4 years • Distribution Accomplishment: Increased Omni Channel distribution: BBB, Amazon, and Macys, • New Channel Results: Grew Direct to Consumer business (B2C) in 2018 by 110% • Awards: Elected as Chairman for the Organic Trade Association
Sublime designs and manufactures environmentally-friendly, consumer and commercial anti-fatigue comfort mats that make everyday life more comfortable and enjoyable. Sublime’s products are available at top national chains, specialty retailers and online. Recruited to build the business for a startup company into a viable consumer products company. Led product development, overseas sourcing and global supply chain execution, domestic operational efficiency, brand creation, business plan development, social media and grass roots marketing, and implemented an outsourced sales force plan. Responsible for three direct reports, 50 outsource manufacturer representatives, and over $25 million in sales. • Sales Achievement: Achieved record profits and growth in 2011, 92% increase in top line • Brand/Product Strategy: Developed “Imprint Comfort Mats” as a national consumer brand • Customer Focus: Implemented a formal internal and external forecasting program • Productivity Efficiency: Doubled inventory turns by reducing domestic inventory capital
Edison Nation is a product development company formed by a community of inventors, idea people, and entrepreneurs. In addition, Edison Nation has produced an Emmy Award winning television show. I was recruited to commercialize new innovative products received from the Everyday Edison TV Show and Edison Nation. I developed the strategic marketing and sales channel of distribution strategies for more than 13 different categories. As a product leader, I worked with Engineering, Design, Creative, Branding, Public Relations, and Web Development towards successfully launching new products. I was responsible for three direct reports and over 40 independent Sales Managers. * Sales Results: Launched 20 new products with revenues of $25 million dollars in 2010 * Retail Chain Success: Developed and facilitated five casting calls, while reviewing over 5,000 new product submissions with Bed Bath Beyond, Home Depot, Sharper Image, QVC, Staples, and Dick's Sporting Goods Senior Executives * Strategic Execution: Evaluated, hired, and managed 20 independent sales agencies with over 80 Sales Managers and staff
Private Equity Company specializing in industrial, electrical and lighting, and consumer electronics. I was recruited to spearhead sales and marketing for a startup company called d_skin, LLC. d_skin is a protective skins for media, games, DVDs, photo and music. In addition, I was responsible for the sales and marketing of Slide Sledge, LLC, a sledgehammer-chisel combination tool for the automotive, and heavy construction. My responsible included four direct reports and over 60 independent Sales Managers. * Leadership Success: Promoted to General Manager of d_skin December 2005 * Strategic Business Plans: Developed financial business plan for two companies • Distributed Success: d_skin product in 22,000 retail stores, including Wal-mart, and Target * Sales Results: Increased sales by 271% for d_skin and nearly 500% for Slide Sledge in 2005 * Outsourced Sales Force Execution: Hired 25 outsourced representative agencies
The worlds largest, global tent, sleeping bag, camping equipment manufacturer (based in Xiamen China) with $250M in revenues Recruited to manage and launch new channel of distribution strategy. Oversaw product development, global sourcing, engineering, and private label programs with multi billion dollar global retailers. Responsible for two direct reports and over 50 independent Sales Managers. * Sales Results: Developed and sold new a product category worth $35 million * New Business: Successfully added $20 million in incremental sales in 2002 * Top Line Management Responsibility: $99 million in P & L responsibility in 2003
GE Sealants & Adhesives is a premier producer of caulks, sealants, adhesives and coatings for consumer, construction and industrial sectors. I was recruited to build the GE Silicones West Coast business with Home Depot, Lowes, Orchard Supply and Sears. In 2000, I was promoted to Channel Manager for Home Center Big Box Stores and moved to Charlotte, NC. I managed over 80 independent Sales Managers with revenue responsibility of over $10M. Personal Achievement: Received high GE employee rating for outstanding performance, in 2001 * Sales Results: Increased sales double digits from 1997 to 1999. Received top sales team in 2001 * Retail Success: Increased top line sales for Home Depot by 98% in 2000 * Leadership Success: Promoted to Marketing Channel Manager in 2000 (Charlotte, NC) * Management Development: Invited to GE’s (top 10% employees) Crotonville Training Course in 2000