MA

Michelle Anstee

Head of Sourcing, Head of Buying, Sourcing Specialist, ESG, Ethical Sourcing, Compliance
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Email: ****@****.***
LinkedIn: Michelle Swan
Location: Urmston, England, United Kingdom
Current employer: Equip Outdoor Technologies
Current title:
Head of Buying
Last updated: 10/07/2026 05:12 AM
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About

Michelle Anstee is from Urmston, England, United Kingdom. Michelle is currently Head of Buying at Equip Outdoor Technologies, located in Alfreton, England, United Kingdom. In Michelle's previous role as a Head Of Sourcing at Crew Clothing Company, Michelle worked in London, England, United Kingdom until Jun 2023. Prior to joining Crew Clothing Company, Michelle was a Head of Buying & Sourcing at In The Style and held the position of Head of Buying & Sourcing at Manchester Area, United Kingdom. Prior to that, Michelle was a Head Of Sourcing & Branded Engagement at ASOS.com, based in London, United Kingdom from Dec 2019 to Aug 2021. Michelle started working as Senior Sourcing Manager at ASOS.com in London, United Kingdom in Apr 2016. From Nov 2013 to Apr 2016, Michelle was Head of Buying & Business Development at Antler Ltd. Prior to that, Michelle was a Self Employed Buying Consultant at Michelle Swan Consultancy from Aug 2013 to Nov 2013. Michelle started working as Head of Buying: Equipment at Blacks Outdoor Retail Limited in Jan 2012.

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Michelle Anstee's current jobs
Title: Head of Buying
Period: Jul 2023 - Present (3 years)
Location: Alfreton, England, United Kingdom
Michelle Anstee's past jobs
Company: Crew Clothing Company
Title: Head Of Sourcing
Period: Apr 2022 - Jun 2023 (1 year, 2 months)
Location: London, England, United Kingdom
Company: In The Style
Title: Head of Buying & Sourcing
Period: Sep 2021 - Feb 2022 (5 months)
Location: Manchester Area, United Kingdom
Company: ASOS.com
Title: Head Of Sourcing & Branded Engagement
Period: Dec 2019 - Aug 2021 (1 year, 8 months)
Location: London, United Kingdom
Company: ASOS.com
Title: Senior Sourcing Manager
Period: Apr 2016 - Dec 2019 (3 years, 8 months)
Location: London, United Kingdom
Company: Antler Ltd
Title: Head of Buying & Business Development
Period: Nov 2013 - Apr 2016 (2 years, 5 months)
Company: Michelle Swan Consultancy
Title: Self Employed Buying Consultant
Period: Aug 2013 - Nov 2013 (3 months)
Company: Blacks Outdoor Retail Limited
Title: Head of Buying: Equipment
Period: Jan 2012 - Jul 2013 (1 year, 6 months)

Purchased by JD Sports in early 2012 Blacks is the UK’s largest outdoor retailer with an annual turnover of £120m, trading through 160 stores under Blacks and Millets fascias. • Delivery of camping catalogue from conception to store, including online, press and window campaign activity. • 90% staff retention pre and post administration. • 100% delivery record on SS13 stock post administration by maintaining professional and effective relationships with all key suppliers. • Managing a team of 10, I am responsible for understanding the customer requirement to improve product offering – brand and own brand across walking accessories & gift and camping categories (including outdoor living) £18m at retail. • Leading the product strategy and buying team to develop, manage, source and select balanced and cohesive ranges that deliver the strategic and financial requirements of the Category. • Work closely with the buying teams to review sketches, prototypes and samples to deliver the agreed product quality.

Title: Buying Controller Footwear & Equipment
Period: Sep 2010 - Jan 2012 (1 year, 4 months)

• Managing a team of 14, responsible for devising and implementation of product strategy across footwear, rucksacks & bags, walking accessories & gift and camping categories - £53m at retail. • Ensuring ranges are cohesive across all categories. • Maintaining professional and effective relationships with all key suppliers and actively seeking new brand opportunities. • Developing manufacturing resources, UK and overseas, to identify strengths, weaknesses and potential. • Minimising costs associated with flow of stock throughout supply chain. • Negotiate margin based upon knowledge of cost price makeup.

Title: Senior Buyer Footwear
Period: Mar 2008 - Sep 2010 (2 years, 6 months)

• Achieving 5.8% intake margin growth on a new product category through competitive sourcing and strong negotiation skills. • BLG Buyer of the Year 2010 • Delivering a +24% growth season on season. • Entry onto the BLG Management Development Programme. • Project Management of the new range launch (across all categories) from intake to store launch. • Managing a team of 4 responsible for Footwear departments for Blacks & Millets fascia’s £60m+ annual turnover at retail. • Development of OB footwear from conception through to commercialisation. • Member of project team tasked with reviewing freight forwarding throughout the business, leading to implementation of new processes.

Title: Senior Buyer Apparel
Period: May 2004 - Mar 2008 (3 years, 10 months)

• Achieving a 7% cost price reduction season on season by resourcing core fabric ranges to a consolidated supply base to deliver better quality and improved pricing. • Additional responsibility for development of the branded Board-wear ranges in the Blacks Out of Town Stores (BOOT). growing the range from 12 stores to 111 stores with a turnover of £1.2m. • Responsible for Fleece, Knitwear & Woven departments for Blacks & Millets fascia’s £30m+ turnover. • The development of exclusive ranges that, are competitive in terms of price, fabric and additional product benefits. • Management of own brand supply base, refocused design and specialised manufacture/design resource. • Management of the supply chain/critical path from design conception to delivery into the DC.

Title: Buyer Clothing
Period: May 2004 - Apr 2007 (2 years, 11 months)

• Management of Buying team. • Developing and sourcing of Own Brand product. • Purchasing and management of relationships of key Outdoor brands such as TNF, Berghaus, Columbia, etc.. • Visiting trade fairs such as PV, Texworld, ISPO and Friedrichshafen. • Extensive travel though UK, Europe and Asia Pacific. • Responsible for increasing and delivering intake margin growth, whilst maintaining quality and on time delivery. • Management of diverse global supply base sourcing in excess of 1 million pieces per year. • Ensuring good quality product through management of fit and technical specifications. • Range building/budget sign off of 5 ranges per season.

Company: Regatta Group
Title: Buyer/ Manager - Womenswear
Period: Nov 2001 - May 2004 (2 years, 6 months)

Created in 1981, Regatta Ltd is a privately held outdoor and adventure clothing brand who make high quality and great value outdoor gear for the whole family. Based in Manchester and exporting to over 54 countries worldwide with an annual turnover of £60m. • Responsible for managing a team of 6 people to source and deliver the Regatta Women’s wear range. • Negotiation of product prices including extensive Far East travel. Consistently beating target buying prices. • Sourcing garment factories, ensuring new and existing suppliers met Ethical Trading Standards. • Development of trim and accessory materials for the entire Regatta range. • Key member of management team responsible for the strategic objective and departmental business plan. • Implementation of product management system.

Company: Regatta Group
Title: Production Controller/Assistant Manager
Period: Oct 2000 - Nov 2001 (1 year, 1 month)

• Operational management of Far Eastern suppliers. • Ensuring on time delivery for salesman samples - consistently met/ exceeded 95% targets. • Negotiating prices both initial and follow up. • Raising purchase orders and order amendments, ensuring data quality at all times. • Controlling shipment of orders through Critical Path system – exceeding 95% target. • Creation and sign off of Letters of Credit. • Management of raw material forecasts.

Company: Regatta Group
Title: Various Buying Positions
Period: Jul 1996 - Oct 2000 (4 years, 3 months)

Joining Regatta in July 96; my career quickly progressed through the positions as detailed below leading me into my management role: Production Controller – Men’s Wear (06/99 – 10/00) Junior Buyer – Waterproof Buying Team (02/98 – 06/99) Assistant Buyer/ Merchandiser – Non-waterproof Buying Team (04/97 – 02/98) Buying Office Trainee – Non-waterproof Buying Team (07/96 – 04/97)

Michelle Anstee's education
Manchester Metropolitan University
Bachelor of Science (BSc)
1992 - 1996
Michelle Anstee's top skills
Supplier Management Stakeholder Engagement Sustainability Material Sourcing Environmental, Social, and Governance (ESG) Stakeholder Management Analytical Skills Ethical Sourcing Sustainability Strategy Market Analysis Presentation Skills Strategic Thinking Product Strategy Trend Forecasting Strategy Strategic Partnerships Manufacturing Techniques Vendor Management Strategic Planning Design Direction
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