Michelle Brawner

Strategic consulting practice focused on Go-to-Market strategy, brand activation, team leadership, business planning and sales strategy.

• Drove $50+Million in new business revenue • Led 35 sales professionals and 4 sales leaders to consistently exceed objectives and crush goals • Created on-boarding procedures and process for recruited top talent • Won "Sales Excellence" 2 years in a row Led the Northeast and Midwest territory development for Canteen business group providing all food service, coffee, pantry, and vending needs to Fortune 500 companies. Provided monthly forecasting, developed business plans, executed team building activities and managed performance

• Drove $70+Million of new revenue • Turned around team into a revenue driving, goal crushing sales force with enhanced skills and relentless drive to excel • Led team of 6 talented sales professionals under “Restaurant Associates”, “Flik”, and “Eurest” business groups in new business development Facilitated sales training classes and workshops on how to overcome objections and get in the door of prospects. Developed and implemented a formal sales structure along with producing forecasts and goals while identifying performance gaps.

• Directed the Consumer Packaged Goods (CPG) business sector and successfully managed large accounts, Coca-Cola and Elizabeth Arden • Transformed teams and built infrastructure for each account to enhance operations, improve processes, and inevitably turn accounts from losing revenue to profitable in under 6 months. Managed marketing, client services, supply chain, supplier relations, P&L, procurement, pricing, invoicing, and all associated systems.

• Spearheaded creation of new role and developed innovative team following the purchase of Coca-Cola enterprises. • Developed and implemented 1st on-line ordering tool for customers to enhance ordering capabilities with a user-friendly, on-demand, innovative tool. Utilized Lean and Six Sigma methodologies to improve product, information and financial flow. Developed enhanced processes and procedures to improve supply chain efficiency and customer care in the Food Service / On Premise division.

• Directed the merger of 2 top performing sales forces with no disruption to service • Managed 3 full life-cycle strategic projects to implement alternative distribution methods and delivery processes that better aligned with customer preferences Spearheaded business transformation for route-to-market and On Premise business models to improve overall productivity across all channels.

• Initiated innovative tracking system and advanced processes to turnaround business unit from a deficit to profitable Created and executed annual business plan for non-chain food service customers throughout North America. Developed pricing, marketing, packaging, new products and oversaw implementation of various promotions.

• Led $1.4B transformation within immediate consumption channels which drove in 40% of channel revenue Created and implemented advanced financial and implementation models to positively impact organizational change throughout multiple department.

• Increased participation of food service customers in national programs by 1000% • Spearheaded Partnership Marketing programs with NCAA, NFL teams, NBA teams, MLB teams, NASCAR, American Idol and various other Coca-Cola owned assets Led team of 6 to increase national brand messaging and programming in accordance with volume driving initiatives for North American food service division. Refined strategic planning, development, and commercialization of multi-brand and multi-channel programs to leverage bottle/can and fountain package forms in food service and Retail channels.

• Drove new brand graphics for Diet Coke and Sprite within the food service channel for the first time Planned and executed national integration of brand strategy into food service division. Oversaw business plan operations and identified opportunities to drive business, increase profits, and develop enhanced branding for Diet Coke/Sprite through promotional execution.

• Initiated integrated marketing plans and promotional partnerships with the Disney, Ski Resorts, Colorado Rockies, Denver Broncos, NHL All-Star Game and Colorado Rockies • Enhanced consumer experiences with interactive vehicles, TV commercials, radio spots, and customer shopper programming Capitalized on local insights and optimized local branding and strategy programs through promotional launches in Colorado and 5 surrounding states.

• Managed customers: Albertsons, Safeway, Wal-Mart, Walgreen Developed and administered volume-driving activities throughout 5-state geographic marketplace in conjunction with various bottlers. Provided weekly ad volume and share forecasting; negotiated with external bottling companies and customers to ensure balanced and fair consumer representation.

Oversaw management of key accounts; led business plan development encompassing strategic marketing, ads, displays, pricing, and various unique customer promotions. Managed budget and analyzed data to predict annual, monthly, and weekly volume. Executed annual customer marketing agreements operating on behalf of Coca-Cola Enterprises.

Launched marketing initiatives for ski resorts in Colorado and Utah and oversaw 14 independent bottlers spanning 6 states throughout the western territories of North America. Created annual business plans, negotiated trade agreements, diagnosed and resolves shortcomings, and arranged promotions. Full oversight for $1.8M+ in marketing and media budgets.

Developed and grew market by increasing product distribution and volume within $9.9M territory. Fostered, maintained, and grew customer relations with 14 different foodservice and vending distributors.