Michelle Caira

Fit Mama brand now sits under Vivi Rocks. FMF Inc. is the parent company of Vivi Rocks. Successfully creating a growing physical and online brand for female fitness and a “white label” fitness product for SMEs and large corporates. - Developing high quality business strategies and plans ensuring alignment with short and long-term company objectives - Financial modeling and analysis - Create, present and edit financial and non-financial reports to devise solutions or improvements. - Creating and presenting all pitch deck material for investor purposes - Creating all business documents, including: investor prospectus, pitch decks, business plans, Executive Summary, one-page pitches, FAQs, private web pages, and socials' posts for maximum impact and results - Developing a global marketing strategy concentrating on geolocations for years 1-3 execution - including brand development, digital marketing, influencer partnerships, and B2B partnerships - Creating B2B and B2B2C products aligned with partnership integration - Leading and motivating peers, stakeholders, clients, board members and shareholders, to enhance engagement and develop a high-performing company - Overseeing all operations and business activities to ensure desired results are produced in line with the overall strategy and mission - Enforce adherence to legal guidelines and in-house policies to maintain the company's legality and business ethics - Build trust relations with key partners, stakeholders and clients and act as a point of contact for important shareholders - Analyse problematic situations and provide solutions to ensure company survival and growth - Maintain a deep knowledge of the markets and industry of the company Key Skills: Strategy, Market Analysis, Product Development, Innovation, Business Development, Customer Support, Education / Training, IT – Web, Management / Leadership, Marketing, Sales, Change Management, Negotiation, Social Media, Communications, Ambassador Partnerships