Michelle Hannula

•Developed and successfully executed 3-year product roadmaps for several housewares and consumer goods lines, consistently improving margin and exceeding sales goals. •Identify product trends, opportunities and categories to develop and launch 30+ new products/year. Responsible for delivering a complete financial analysis and justification for new product introductions. •Created and developed a new line of fully forged cutlery and grew sales to $20M within 2 years. •Developed a produce storage system, which received the 2016 Direct Selling Association Award for product innovation. •Developed and launched one of the most successful food storage product lines that generates $13M annually. •Develop and manage tabletop and home décor products that contribute more than $20M annually and meet margin objectives. •Managed the development of a new category of nutritional supplements and weight loss system and brought to market in under 9 months with $2M in revenue within first year. Directed the creation of brand, positioning, label development and training materials. •Managed all facets of design and development for, and successfully launched, a countertop water filtration system, which generated $1M in revenue during first month. •Work closely with independent designers and design engineer companies s to develop new products from concept to models to final CAD drawings. •Collaborate with Sourcing and Quality teams in qualifying new suppliers, developing product test plans, creating and managing product development timelines and cycles to ensure timely delivery. •Developed strong relationships with suppliers, working closely with them to ensure all products met discerning quality standards, ensuring target costs and capital investment met targeted goals, and met production timelines for on-time launch. •Develop product testing protocols, implement testing and provide reports.

•Developed and managed a candle accessory line that contributed $60M annually. •Conducted trend and color marketing research and analysis to identify new product categories and collections to appeal to 9 domestic and European markets. •Created candle gift sets to support marketing and promotional requirements to increase sales. •Worked with Global Sourcing, Quality Assurance, Forecasting to insure products would be delivered on time, achieve margin objectives and be manufactured to the highest quality standards. •Established and implemented new product testing protocols with R & D. •Collaborated with US and worldwide marketing departments to identify promotional items.

•Developed marketing plans and promotional strategies to build business and create an exciting mix of merchandising offers to drive sales and recruiting. •Worked with Product Development to collaborate on and share promotional product ideas. •Responsible for creating and managing promotions to deliver $1M annually to the Company’s charitable fundraising campaign. •Provided content for and participated in bi-annual sales meetings.

•Created training materials and assisted regional sales vice presidents by developing business plans and strategies to increase sales and recruiting. •Developed business-building ideas and content for weekly email and recorded communications to the sales leaders. •Consistently communicated with highest ranking sales leaders to create training materials such as a training manual, award brochures, testimonials and promotional flyers to share the business opportunity. •Assisted in the development of the key messages, strategic focus and product launches for bi-annual sales training meetings.

•Expanded awareness of company brand through local and national media exposure. •Planned and hosted two annual press events in NYC to showcase new products and meet with editors to secure placement. •Created content and managed company media kit. •Secured a placement in a widely-distributed US magazine which generated more than 1,500 sales leads for the company. •Implemented a publicity program to help sales consultants get exposure in their local communities.

•Assisted manager in developing and implementing marketing and promotional programs. •Wrote copy and provided creative direction for marketing collateral.