Mike Friedrichsen
About
Mike Friedrichsen is from San Dimas, California, United States. Mike is currently Director of Sales, Furniture at Berlin Gardens, located in Millersburg, OH. Mike also works as Director of Sales at Windward Outdoor, a job Mike has held since Jul 2026. Another title Mike currently holds is undefined at undefined. In Mike's previous role as a VP of Sales & Marketing at Pasticallo, Mike worked in La Verne, CA until Jul 2026. Prior to joining Pasticallo, Mike was a Executive Leadership Team | Sales & Marketing at Alfresco Home and held the position of Executive Leadership Team | Sales & Marketing at Pottstown, PA. Prior to that, Mike was a Sales Manager (Casual Furniture), Western & Central USA at Alfresco Home, based in Pottstown, PA from May 2022 to May 2023. Mike started working as Regional Sales Manager, Western USA at Alfresco Home in Pottstown, PA in May 2021. From Dec 2019 to Mar 2020, Mike was Co-Founder / VP Operations & Sourcing at Miisah Home Luxuries, based in San Dimas, CA. Prior to that, Mike was a VP of Operations at Indosoul, based in Melbourne, VIC from Apr 2018 to Dec 2019. Mike started working as VP of Sales at IndoSoul in California in Sep 2016.
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Mike Friedrichsen's current jobs
Mike Friedrichsen's past jobs
Pasticallo is the first ever line of "smart" umbrellas - solar powered, app connected, remote controlled, wind sensored automatic collapse, integrated smart LED lighting. Now launching in the U.S.A.
A new division of one of the largest and fastest growing luxury pool builders in Southern California, Miisah was formed to provide an impressive assortment of high quality, reputable name-brand outdoor products to their existing customer base of more than 5,000 clients annually. This includes furniture, shade, barbecue / cooking, fire / heat, accessories, etc. Responsible for concept & complete creation of the idea • Oversaw the strategy & selection of product vendors, as well as all freight, finance, and other necessities • Successfully curated a product offering consisting of nearly 100 top vendors in the various target product categories • Negotiated pricing, in most cases similar to levels comparable with those given to large multi-store chains • Provided clients with a simple and enjoyable experience from design, to sourcing, to delivery & after sale service • Coordinated to put together marketing, website, internal systems & procedures, and sales staff before handoff.
Based in Melbourne Australia, beginning with outdoor bean bags being sold from the spare bedroom of a small apartment, IndoSoul has become one of the most explosive brands to enter the Outdoor Furniture industry in recent years. Their cutting-edge modern contemporary designs have catapulted them into the spotlight and have continually attracted the attention of the most reputable retailers in the industry and garnered their first Design Excellence Award and Lily Award in 2018. Responsible for all aspects of sales launch into the U.S., and operations of their new California Headquarters • Joined exclusively after 4 years (2012-2016) as their first and only Sales Representative in the U.S. • From 2015, I recruited and managed a nationwide team of the top sales representatives in this industry • Researched and secured real estate for the opening of a new Headquarters & Distribution Center in California • Oversaw all aspects of initial U.S. business setup: licenses, banking & finance, payroll, and internal systems • Responsible for logistics, freight, accounting, sales, marketing, human resources, collections, and invoice factoring • Coordinated with factory & design team on all new-product developments, purchasing, import, and pricing
Independent Manufacturer Representation - outdoor luxury products (furniture & barbecue). Servicing California, Arizona and Nevada – I called on specialty retailers in the patio, barbecue, and hearth industries. My background in both retail and manufacturing helped me to effectively bring together retailers and manufacturers into very successful partnerships. I represented the following product lines: * Cast Classics * Breezesta * Erwin & Sons Direct Imports * Saber Grills * IndoSoul * Firetainment * Grill Daddy * Flitz Intl * BBQ Dragon (eCommerce & National Key Account Manager)
Responsible for complete product branding and launch into the U.S. market. * Carefully researched, acquired and managed a nationwide team of the top sales representatives in this industry * Negotiated advertising contracts and maintained relationships with industry trade publications * Oversaw all creative efforts for advertisements, company catalog, and swatch-book production * Managed website development/deployment, and maintained company’s social media campaign * Coordinated with factory design team on all new-product developments
Responsible for all aspects of sales, marketing, and advertising for the U.S. market. Oversee national sales force of 40 independent sales representatives. Creative direction for all product catalogs, swatch books, advertisements, and marketing strategies. Drive a full customer service staff. Responsible for all press-release, media relations, and all other P.R. * Awarded the prestigious Manufacturer Leadership Award 5 years in a row, a top honor that is presented by distributors / retailers in our industry * Doubled the company’s revenue within first 3 years * Drove double-digit sales increases in 5 out of the 6 years that I held the position * Drove a 26% sales increase, the largest in the company’s 27 year history * Cultivated and developed (private label) relationships with virtually every national discount chain and club-store chain, and manage those relationships to minimize interference with specialty distribution