Mike Kunis

As the leader of a team supporting applications that power elements of Disney’s Motion Picture Production process, • Managed a team of six Business Analysts with SME and Product Ownership responsibilities around a number of applications internal to Disney. • Shaped portfolio roadmap, offered tactical guidance on product development, and served as a catalyst to a number of key improvements that resulted in operational efficiencies and improved user experience. • Oversaw and mentored an operations team responsible for support of ~10 distinct applications, empowering the members to proactively address application shortcomings, suggest workarounds and documentation improvements, in the process reducing the time to issue resolution and increasing client satisfaction. • Functioned as a liaison between vendors and business for a number of 3rd party vendor applications, with responsibilities ranging from contract negotiations and reconciliation of service entries to proposing and validating feature enhancements and overall product functionality. • Planned and administered the group’s annual operating budget.

Working within the Ticketmaster arm of LN oversaw the day-to-day operations of the post-purchase ticketing experience. • Analyzed industry reports, generated surveys and used A/B and user testing to define, propose and prioritize roadmap initiatives. • Led a series of UX and service improvements to Ticketmaster’s resale platform which resulted in thousands of $$$ in customer service cost savings, increased sales, as well as improved consumer brand perception. • Championed broad roll-out of Ticketmaster’s first fan feature (Ticket Transfer), in the process increasing fan reach, accelerating new account generation and improving customer data acquisition. • Shaped consumer event experience by providing a number of fan-sharing enhancements, while in the process improving the security of digital artifact handling. • Launched products for a number of high profile partners including Amex and Major League Baseball.

Oversaw and managed all aftermarket product development initiatives. Worked on line optimization and OEM synchronization. Laid out product plans for 2013 and 2014 product launches while defining position responsibilities and identifying company needs • Performed competitive analysis and product focused marketing research. Interpreted competitive environment translating it into consumer insights for increased product placement. • Led a number of cross-functional teams in identifying, characterizing and sourcing novel material for a “next generation” product. Evaluated vendor production capabilities and made recommendations for most cost-effective approaches to manufacturing. • Proposed and implemented tactical portfolio changes to the 2012 product line. Working with Sales restructured product positioning and competitive pricing. • Worked with Marketing in producing key marketing material such as catalogs, product videos, POP displays, distributor information sheets, etc. • Devised product development timetables for 2013 and 2014 product line launches, 18 months ahead of discussed schedule.

Maintained all product lifecycle management responsibilities for a high visibility $17+ million dollar portfolio of products • Responsible for all management of a 3,000+ product portfolio. Responsibilities included such elements as financials (revenue/profit/loss), roadmaps (up to 3 years out), product launches, marketing communications, supply forecasts, revenue forecasts, market analysis and segmentation, etc. • Successfully recognized, developed and launched portfolio extension products resulting in hundreds of thousands of dollars of incremental new revenue added to the business unit’s bottom-line. • Established, directed and coordinated marketing activities for all new product launches. Partnered with R&D, Marketing, Sales and Operations in developing winning products, marketing strategies in the process growing the portfolio revenue from $16 to $17.2 million in less than two years. • Worked with sales management to develop product training presentations and programs as well as SPIN selling tactics in aligning the sales teams goals with those of marketing and operations.

Maintained all Profit and Loss responsibilities for a $12M+ line of research products • Took over and grew a multi-million dollar product line. Revamped marketing materials, retrained the sales force and successfully repositioned key products. • Produced Marketing material (product videos, brochures, journal ads, customer emails, etc) for products within the business unit.

Working with the Centrum Brand Team, consulted on the best way to identify and develop a promising product idea into a tangible new product • Assessed the effects of new product opportunity on both, the company bottom line as well as its impact on the equity of the Centrum Brand. • Interfaced closely with PR&D, Sales, Finance, Marketing Research, Legal and Regulatory in generating optimal product attributes that incorporated consumer insights.

• Administered support in targeting, manufacturing, testing and delivery of a ZFP product to corporate collaborators, such as Johnson & Johnson, Edwards Lifesciences Corporation and Pharmacia. • Led a number of key projects from their initial development stages through preclinical research to Phase 1 clinical trials.