Mike Loustalot

Sagacity helps daily fee golf courses unlock new revenue in everyday tasks. Our patent-pending technology empowers golf course owners & managers to price with confidence, stay on track with bookings and gain insight into their course’s performance. Powered by historical data and current demand, Sagacity Golf is a never-before-seen window into your golf course’s earning potential. Learn more at www.sagacitygolf.com Results our clients have seen: We’ve seen a dramatic increase in revenue per available round using Forecaddie. As a senior PGA member, I have managed multiple golf facilities during my 25 years of experience. Partnering with Sagacity Golf has been the best decision I have made in that time.” – Rowland Cole, General Manager, Coyote Lakes Golf Club Sagacity’s Power Hours helps us make more money. It clearly shows where I have the power to charge more for my green fees. It’s helped me uncover new opportunities that surprised me. – Greg Avant, General Manager, Lone Tree Golf Club

The mission is to become the trusted data provider to public golf facilities by providing them with complete, confidential and comprehensive data which allows them to compare their performance to a self-selected competitive set of golf courses. This does not exist in the golf industry. Despite several attempts by the golf industry this detailed green fee revenue focused product hasn't existed until now. It took the culmination of almost 30 years of my experience in the tee time marketing space to be able to cut through all of the 'fog' and create this product. ORCA. #powerinnumbers

As they say....seeking new opportunities. Looking to leverage my extensive experience in the tee time technology and marketing space to help others make a big impact.

During my role as president at Digital Caddies I was responsible for building and leading the team. We successfully attracted several experienced industry players and put together a team and a plan to build, sell, install and operate a golf car based digital out of home communication network. We also built the ad trafficking infrastructure, media kit and presentations to pitch direct and indirect advertisers on our audience. We succeeded in many areas but unfortunately did not meet our initial revenue projections. A restructuring of the business model was required along with a recapitalization. The new plans did not require my expertise or services.

Currently working on international expansion opportunities for GolfNow.com. Spending quite a bit of time learning about new golfing regions around the world, the role of the federations, the structure of the clubs, the online marketing efforts, and the overall economic factors in the golf industry. Very interesting. Several compelling opportunities to consider. Financial pro-formas are being build and plans are being made. As part of the executive management team at GolfNow I have provided input regarding all aspects of the business strategy over the last four years. Starting with the acquisition of Last Minute Golfer I helped devise the integration strategy of the business focusing on aligning the business models and the operational execution. I helped train the LMG team on the GolfNow sales strategy. In 2009 I also played a key role in on-boarding other US golf markets that were operated by GolfNow franchisees. Overall, my role has been that of an trusted consultant, one that has been involved with electronic tee time distribution industry from the early days of 1994.

Volunteering time to raise money for charity by hosting San Francisco Giants spring training baseball. Current duties include Baseball Chairman and overseeing 2012 San Francisco Giants spring training baseball.

During this period, I provided guidance to the executive leadership of Golf Channel transitioning the GolfNow business from the entrepreneurial ownership group that founded GolfNow. I assisted in sales, technology and marketing. During this time we integrated the acquisition of Last Minute Golfer into the Golfnow business model. I worked closely with LMG and TGC leadership aligning business models, sales pitches and transition plans. All worked as predicted. The transition of LMG markets to GN markets went off smoothly and all key metrix of the business continued to grow.

After Cypress re-purchased the rights to California I joined the team and lead the expansion to 30+ markets, 1,000 courses and $12mm in revenue.

Purchased the license from Cypress Golf Solutions to operate their business model in California. This is the predecessor business to GolfNow.com. During this time I sold the yield management/internet distribution of tee time concepts to golf courses in California. Wrote the book on what is now the 3rd Party tee time marketing business. Launching the first markets in California, Arizona and Nevada. Recruited, trained and managed the sales team leading to 200 installations and over $2mm in business within 24 months. Over the course of three years grew the business from zero courses, zero revenue to approximately 100 courses and $1million in revenue.

Created a ‘white-label’ call-center service bureau focusing on golf course vacation packages. Wrote the business plan, attracted the key leaders, raised the investment capital and managed the growth of the business including the acquisition of GolfSwitch in 2001.

GDiS was the first ever regional tee time reservation system. I was responsible for selling the concept to golf courses, hotels and travel providers in the golf industry. I successfully sold and launched regional tee time reservation systems in Arizona, Nevada, California and Texas. Beyond selling the concept of electronic tee time reservation systems, I demonstrated how the system worked to the golf course operators. Remember, at this time electronic tee time reservation systems were in its infancy and golf course operators needed to know that the electronic system could handle their business rules, e.g., shotgun starts, 27 holes, cancellations, no-shows, etc.. I also acted as a one-man installation/technical support department. I became very familiar with point-to-point leased lines, routers, modems, RISC 6000 computers, etc. The highlight of my accomplishments during this time was to be the lead sales person on brining America West Vacations onto the T-Links network and the creation of America West Golf Vacations.

This company was the predecessor to Golf Digest Information Systems. The PAR system was a client based electronic tee sheet and point of sale system that managed all aspects of of a golf operation including tee times, point of sale, inventory, member billing, food & beverage and touch-tone IVR. I was responsible for selling the system to courses in Arizona including Grayhawk Golf Club, The Boulders, Legend Trail, and more.

Was an indentured servant to my father Gary Loustalot, PGA Golf Professional. Mastered every job that a fourteen year old could at a municipal golf course in Santa Cruz, CA... Picked the range, cleaned and parked carts, took out the garbage, vacuumed the golf shop and whatever else those jerk assistant pro's told us to do! Unauthorized but equally important experienced included, learning how to gamble on the golf course, figuring out just how quickly you could turn a three-wheel Harley Davidson golf cart without it tipping over, and if you weren't careful with a cigarette you could start a small brush fire!