Mike MAC Crumlin

Start-up. Recruited by company founder to lead this new soldier and employee mobile learning, evaluation, and coaching platform solutions company, with native iOS and Android Apps, following the founder's successful exit from the BoomStartup incubator program in Salt Lake City. Learning platform solution is marketed to the DoD and enterprise accounts via a SaaS model. Deployed solution to US Army TRADOC and AF Training Command and AF SOF training units. Learning content is acquired and then 'mobilized' (by us) from customer-provided content and via revenue share partnerships with enterprise learning and development firms as Trusted Advisor LLC. Bootstrapped company operations. Shuttered company due to lack of securing VC capital.

Charged with rebuilding a new sale region in the US West covering a 22 state territory, west of the MI river, for this private equity backed software company. Software solutions included on-prem, hosted and cloud-based, omni-channel contact center/customer service center solutions as well as best-in-class WFM solutions. Assumed annual quota of $33M. Hired 10 new account executives (AE’s) in 100 days including 2 SLED AE's, tripling AE coverage within Team West. Top producing sales RVP and team in N.A. against quota in both quarters: 74% (1Q15) and 87% (2Q15). Closed 2nd largest account win in N.A. in 1Q15 with a large, Texas-based, auto finance company ($2.7M TCV). Closed largest account win and SaaS conversion customer in N.A. in 2Q15, with a SoCal financial services firm ($3.1M TCV). Closed first Aspect Outbound Cloud SaaS account in company’s history. Closed Netflix account, new logo win, in 1Q15 ($1.1M TCV), with Work Force Management (WFM) solution. Enterprise SaaS systems used as an employee: SF.com, SAP Concur/Tripit, SAP SuccessFactors, ADP and Oracle HR, Xactly, MileIQ, Slack, iApprove, and icims Talent Acquisition.

Start-up. P&L responsibility for a venture-backed, green-tech, energy company based on Java, providing 5 year power purchase agreements (PPAs) and managed energy services via proton exchange membrane (PEM) fuel cells, to the GSM carriers of Indonesia and East Timor. New market development in Vietnam, Myanmar, and Thailand. Customers included: Telkcomcel, XL, Hutch3, Axis, and Telin. Maintained the largest green-tech energy back-up power network for any mobile operator on Earth--Hutch3 Indonesia, with 500 BTS sites, with a 99% SLA. Restructured debt facility of $1.5M with BNI, project financing bank. Negotiated with customer base to collect aged receivables of $1.4M. Closed new $4.9M deal with Telin Timor-Leste. Incorporated and stood-up a wholly-owned new Cascadiant subsidiary in Timor-Leste (East Timor). Hired a local 16 person team in Dili, Timor-Leste to execute network build-out, project management, and run operations in country. CFO of the parent Cascadiant Pte Ltd company based in Singapore. (Personal: returned to the US early upon the death of parent).

Start-up. Initiated the business development program for this venture-backed company. Negotiated partnerships with mobile App developer communities, leading mobile phone handset manufacturers (Apple, BlackBerry/RIM, Samsung), E-commerce leaders, social media, and shopping Internet sites including Facebook, Loopt!, FourSquare, Microsoft, CBS Mobile, YellowPages.com, and wireless carriers including AT&T, VZW, Boost Mobile, Sprint and T-Mobile to expand consumer distribution of Cellfire's mobile App and consumer Internet site for digital coupons marketed by leading CPG brands and grocery chains. Introduced positioning of the Cellfire Digital Offer Network. Partnerships helped grow Cellfire's active user base from 100k to over 2.5M. Negotiated a strategic partnership with Verizon to private-label Cellfire across Verizon's 4 screens: phone, tablet, Internet site and FiOS TV. Partnership deal led to Verizon leading the C-round of investment as a strategic partner. In final year, asked by the BOD to assume VP sales leadership of Cellfire's direct sales force, selling into leading CPG firms including P&G, General Mills, Kimberly-Clark, Kellogg's, Unilever, and the Campbell Soup Company. Reported to CEO.

Start-up. Led global sales and marketing team of 40 for this venture-backed, wireless CPE solutions provider. Rebuilt the North American field sales team resulting in 9 new service provider account wins: Qwest, Bell Canada, Telus, Sasktel, TDS, CenturyTel, NetZero, Sprint/Embarq, and VerizonFiOS. Grew existing business with legacy customers: AT&T, PRT, Telstra, TelMex. Led corporate marketing and branding including 2Wire's annual program at CES. Grew revenues from $143M to $308M. Reported to CEO. 2Wire acquired by a consortium of AT&T, TelMex and Alcatel.

Start-up. Joined co-founders to acquire IP from Turnstone Systems (prior company) upon its wind-down. Bootstrapped company operations. Shuttered company due to lack of securing VC capital.

Start-up. Led sales for this venture-backed, $3M OSS platform provider. Built channel sales through KCS Japan, Telcordia, Ericsson and SAIC. Enterprise customers included Merrill Lynch and Hyatt Corp. Service provider customers included Bell Canada, SaskTel, Alliant Telecom, Everest Broadband, and Telus. Reported to CEO.

Start-up. Built a 60 person global sales team for this venture backed DSL solutions provider. Built OEM relationship with Lucent, Alcatel, and country-specific VARs. Achieved dominate market leadership with over 50 global customer wins in the US, Canada, EMEA, Asia-Pacific and CALA, including: Covad, Rhythms, Northpoint, US West, KPNQwest, rioData gmBh, PCCW, and C&W Optus. Maintained gross margins better than 55%. Grew annual revenues from $0 to $149M in 2 years. Reported to CEO. Turnstone executed an IPO on the NASDAQ exchange.

Re-launched the business development program for this publicly traded telecommunications service provider. Led the company's entry into the DSL service business by negotiating a re-seller agreement with Covad (vetted NorthPoint and Rhythms Communications). M&A team leader for the acquisition of ICANECT ISP. Led the corporate business analysis team doing financial deal assessment on all large, complex, multi-year, multi-service proposals and contracts to enterprise accounts.