Mikey Kenny

Main Responsibilities: • Senior Buyer overseeing Brands, Collections & Collabs for Missguided. • Supporting & managing the team with 900 options per season. • Accountable for Playboy, Sean John, Influencer collabs, Licensing collabs and Re_Styld. • Manage 2 buyers, 2 AB’s and 3 BAA’s. • Lead, plan & manage the Trading Calender for the business. • Chair & lead monthly Bangladesh & Pakistan sourcing/supplier meetings for the business. • Responsible for all Junior Buyer & Buyer recruitment. • Sustainability ambassador – lead monthly sustainability meetings. • Manage short, long lead critical paths for 3 depts as well as influencer critical paths. • Lead & plan seasonal strategies for the dept and initial design meetings ahead of each collection.

Main Responsibilities: • Buyer for Collusion Menswear, Womenswear & Unisex • Accountable for Knitwear, Outerwear & Denim departments £30m • Managing 488 options across 3 depts per season • Oversee, develop, range build & sign off Collusion Plus Size (330 options per season across every product dept) • Liaise with all departments to ensure the Collusion Plus Size range is bought within the teams once signed off. • Manage one junior buyer, one assistant buyer and one buyer’s admin assistant. • Lead monthly range rack ups for the brand to ensure each months drop looks like a cohesive head to toe offer. • Work closely with design to ensure each 'look' & trend for the season has the key items for the brand. • Manage long and short lead critical paths across multiple product categories. Ensuring the calendar is planned 3 month in advance with all key dates. • Negotiate and manage Turkish, China, Sri Lanka, Vietnam, Mauritius, UK and Bangladesh suppliers. • Lead all fabric consolidation projects and sustainability rep for the brand. • Plan department and supplier strategy for the season alongside the merchandiser to ensure all KPI’s are met and establish how we will achieve them. • FE & NE sourcing and negotiation trips carried multiple times throughout the year as well as international inspiration trips and trade shows.

Main Responsibilities: • Accountable for Womenswear Denim Department £90m • Managing 122 options on jeans and denim per quarter. • Working closely with the Design, Merchandising team and Buying Director to develop a creative and balanced denim range. • Manage and develop one junior buyer, two assistant buyers and three buyer’s admin assistants. • Providing a high degree of input on product and competitor activity. • Ensuring relevant trends and fashion are translated appropriately for our brand and customer • Maintain all aspects of the critical path and ensuring the development process runs smoothly with the team. • Strong relationship with denim mills and experienced with fabric commitment and planning programmes. • Negotiate and manage Turkish, Pakistan, Egypt and Bangladesh suppliers. • Plan department and supplier strategy for the season alongside the merchandiser to ensure all KPI’s are met and establish how we will achieve them. • FE & NE sourcing and negotiation trips carried multiple times throughout the year as well as international inspiration trips and denim trade shows.

Buyer Main Responsibilities: • Accountable for Denim & Outerwear £38.6m departments. • Managing 323 options on Denim & 464 on Outerwear a season. • Work closely with my designer to develop reactive, rapid fashion ranges for the 16-35 market, offering newness daily for a customer who consumes popular media. • Manage two assistant buyers and a buying assistant. • Trade the departments weekly alongside the merchandising team. Maximising opportunities, proposing trading actions and reviewing the WSSI. • Ensure all key deadlines are met and critical path is managed/updated on a weekly basis. • Build and maintain strong relationships with key FE & UK Suppliers. • Negotiate strategically to ensure target margin is met. • Plan each department’s seasonal strategy meeting alongside the merchandiser to ensure all KPI’s are achievable and met. • FE & NE sourcing and negotiation trips carried out 4 times a year as well as international inspiration trips. • Establishing key blocks and working alongside the Garment Tech to ensure we deliver the best product to customer and maintain low returns. • Missguided brand ambassador for the ‘Internship Scheme’. Key Achievements: • Established and built a £18.5m denim range from scratch. Finished AW16 +31% to plan, +124% to LY. • Relaunched Missguided denim in AW15 with a hugely successful ‘Be Badass with a Good Ass’ marketing online and TV campaign. Establish a denim brand identity with the ‘7 Deadly Fits’. • Grew the Outerwear department from 6% of the company mix to 10%. AW16 +8% to plan, +87% to LY. • Implemented Missguided’s first internship scheme in 2016. Carried out guest lectures across the main fashion universities and employed 14 interns for the business. • Rapidly grown denim with our wholesale partner ASOS taking 9% of the mix for SS17 with a 355% growth.

Junior Buyer on Ladieswear own brand Denim & Outerwear. Main Responsibilities: • Accountable for driving category performance and achieving KPI's,sourcing, managing supply base on a £21m department, • Source, develop and buy multiple own brand ranges across Littlewoods, Isme and Very. • Liaise with Far East and UK suppliers on a daily basis • Plan the departments strategy and growth for the forthcoming season alongside my merchandiser. • Prep and presenting ranges at sign offs to heads of and directors. • International shopping trips carried out throughout the year. • Manage the BA and AB on a daily basis as well as prioritising and delegating jobs. • Visit FE and NE suppliers independently and regularly. • Ensure all critical path dates are on schedule for the forthcoming season. • Work closely with the creative teams on all online activity. • Liaise with the merchandiser on STD performance and opportunities to trade the department. • Work closely with the QA to ensure the fit of the garment is correct. Key Achievements: • SS16 Very denim range currently +16% STD YOY, turned around an under-performing denim department on 50% less stock. • Covered the casual woven department (31m dept) in the absence of my buyer in July 2013 for 6 months. • Trained, developed and progressed two Buying Assistants to move on and become Assistant Buyers. • Independently negotiated improved prices on three core denim programmes consisting of over 190,000 units in the FE for AW14. • Developed and shaped the denim SS15 supply base by introducing Bangladesh and Turkish sources.

Key Duties/Skills: Attend weekly trade meetings to review performance and business KPI’s. Liaise with suppliers in the Far East, India and Europe on a daily basis. Visit suppliers with my buyer and independently. Regularly update, chase and manage the critical path. Attend all photoshoots for the forthcoming season. Plan catalogue and brochure book layouts. Approve all photoshoot artwork against the briefed plan. Full capable of preparing for sign off meeting with my heads of and directors efficiently. Ability to build a range, review LY performance, lessons learnt and conduct strategy meetings. Strong, efficient and quick admin skills. Confidently able to calculate cost prices and margins in trade or supplier meetings.