Mina Abdelmalek

A custom software development company based in the U.S. with offshore development centers in Jordan and Egypt providing software solutions through integrating staff teams as an extension to clients' teams for a one-team approach. Leading the creative function remotely at the Marketing department reported directly to the VP of Marketing and Delivery Services, where I am directing the creation of design solutions supporting marketing, communications, and technical teams, as well as developing Integrant's visual identity. • Leading the creation of design solutions from concept to completion including presentations, revisions, and final production, while still adhering to the overall brand look. • Executing the visuals for marketing collaterals and sales kits materials including blogs, digital ads, infographics, sales kits, newsletters, walkthrough videos, and motion ads. • Directing design briefs with feedback and sign-off to junior members of the team, passing on knowledge and experience to them. Also, freelancing designers to ensure delivery. • Contributing with UX and technical teams in UI visual designs (e.g. icons, banners, visuals, etc.). • Participating in group creative reviews, providing constructive feedback, and incorporating changes recommended by the stakeholders into the final designs. • Collaborating with business partners, copywriters, and marketing manager to interpret creative briefs and project requests. Key Achievements: • Developed Integrant's visual identity, typography, colors, and other assets appropriately to create innovative visual solutions that are aligned with the updated mission and vision. • Created new visual identities for new digital products like "CodeVoyance" and "UBIX" to meet the business and customer needs. • Built and maintained a database for all brand and marketing design assets. • Formed the creative function including policy, process, estimates, job descriptions, and hiring a team of 4 members.