Miriam Bruggemann
About
Miriam Bruggemann is from Leiden, South Holland, Netherlands. Miriam works in the following industries: "Luxury Goods & Jewelry", "Marketing & Advertising", "Market Research", and "Building Materials". Miriam is currently Commercial Project Manager at Toolstation. In Miriam's previous role as a Product Manager Europe at Toolstation, Miriam worked in until Feb 2020. Prior to joining Toolstation, Miriam was a Product Manager Germany at Toolstation and held the position of Product Manager Germany at Leiden. Prior to that, Miriam was a Sales Representative at Agentur Hüttermann , based in Dinslaken, Germany from Jan 2016 to May 2018. Miriam started working as Senior Market Researcher at Clogau in Jan 2017. From Jan 2015 to Dec 2015, Miriam was Project Manager at Concertare Beratungs- und Dienstleistungsgesellschaft mbH, based in Burscheid, Germany. Prior to that, Miriam was a Market Researcher at Fieldservice4Netherlands GmbH, based in Breda Area, Netherlands from Nov 2013 to Jun 2014. Miriam started working as Market Research Intern at IPK International in Munich, Germany in Feb 2013.
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Miriam Bruggemann's current jobs
Managing key strategic B2B projects: -Rolling out a new ship from store delivery service -Managing the B2B customer card (building a roadmap for next years and adding new service and functions to the product) -Improving process of returned products -Managing several cross-departamental projects involving IT
Miriam Bruggemann's past jobs
-Leading a product content project (increase of ~30% engagement with online product pages) -Advising with survey design and customer research -Responsible for informing management about product related obligations for example with regards to recycling
-Improved monthly profit margins by optimizing shipping conditions, price benchmarking and measuring sales activities on a weekly basis -Created an integrated brand campaign generating new sales records (+50% to last year) -Build out online marketing activities (email campaigns, Facebook posts & advertisements and website banners)
- Directly advised more than 200 organic food store owners on their sales strategies (using promotional tools and branding techniques, display marketing, running surveys, sending samples etc.) -Achieving 20% sales increase for clients (biological food manufacturers) -Acquisition/cold calling of new clients (manufacturers) in English and Dutch
-Designed and conducted a study to find out how people buy luxury jewellery by conducting face-to-face interviews and creating an online questionnaire -Deliverables: Identification of pain points and gaining insight into the customer experience and decision-making process for different markets. Based on my research and recommendations, the communication and USPs were changed on Clogau's website and social media accounts
-Led a project on the quality of car maintenance in different workshops across Western Germany. Results were published in Germany's biggest car magazine (see link below) -Project management of various mystery shopping projects (national and international) including the design of trainings, questionnaires and briefings as well as negotiation of budgets
-Conducted customer telephone interviews for German marketing studies
-Prepared annual marketing studies for travel destinations (destination management organizations) -Created the presentation for IPK's general manager at the largest annual tourism fair worldwide (ITB Berlin)