Mohamad Al Agha

Head of Business Solutions and responsible for digital transformation & innovation; strategy, planning, budgeting, program delivery, operations and maintenance of Enterprise, Commercial, Airport Operations, Passenger Processing & Digital Experience technologies & systems across the Airport group.

Managing the IT relationship and account management with the group subsidiaries and business units. Responsible for IT Strategy, budgets, delivery and support of the agreed IT work program. Acting as a trusted adviser on business automation, and Technology innovations. Managing service levels, producing business cases for IT investments and evaluating IT solutions. Responsible for IT policy decisions and program portfolio prioritization as a member of IT senior management team. Lead specialized IT teams, Business Analysts and Project teams delivering Digital, Enterprise, Operational, Commercial, Passenger Experience, CRM and GIS solutions.

Managing the Internal customer relationship with various Subsidiaries and Business Units. Responsible for IT Strategy, Operations, budgets and the delivery of the agreed IT work program. Acting as a trusted advisor on business automation, managing service levels, producing business cases for IT investments and evaluating IT solutions. Performed the role of Business IT Manager for a number of Subsidiaries and Business Units within the ADAC group Including Abu Dhabi Duty Free Company, Abu Dhabi Hospitality Company, Abu Dhabi Free Zone Authority, GCAS Aviation Training Centre, Corporate Marketing & Communications & Corporate Strategy. Technology owner and responsible for Strategy and execution of the following platforms: • Web & eCommerce Solutions (Internet & Intranet) • Digital Media, Media Distribution and User experience • GIS (Geographic Information Systems) Worked with various teams and business units to successfully deliver Projects and business solutions across various disciplines including but not limited to Airport Forecasting Software, Online Flight Plan Filing System, Payment Gateway Solution, Talent Management System, FIDS & Web FIDS, Airport Free zone CRM, Interactive Terminal Maps, Digital Way Finding, Digital Media Distribution, CUSS Kiosks, Cargo Customs Clearance, Parking Management System, FIDS & AODB Integration, GIS Solutions, Corporate Intranet, IPTV, WiFi Coverage for Airport Hotel, Hotel Management System, POS Solution.

Established and implemented a 5 years Strategy to transform the group Digital portfolio, which resulted in 13 international and regional awards. Responsible for strategy, delivery and operations of Internet and Intranet solutions for the ADAC Group. Acted as a Program Manager for delivering all web & eCommerce projects. Streamlined the internal Web activities processes, successfully completed a technology standardization exercise for implementing a standard WCMS technology. Implemented a standard WCMS platform for all web properties and deployed reporting and analytics mechanisms that is governed by a clear Web Governance policy. Took over additional responsibilities of a Business IT Manager since mid 2010, managing the Internal customer relationship with assigned Subsidiaries and Business Units. Acting as a trusted advisor on business automation, managing service levels, managing IT budget, producing business cases for IT investments and evaluating IT solutions.

Responsible for Management and delivery of Business Applications. The role involved analyzing and understanding user and business strategies and requirements, recommending feasible solutions, Implementing, maintaining and supporting all Business Applications within the organization. Involved in Enterprise solutions initiatives throughout identifying organizational needs, and contribution to the overall delivery of systems. Managed multiple Business Applications that included ERP, Enterprise Document Management, Corporate website, Intranet Portal, Time Attendance System and other functional applications.

Worked in Flip Media as an Account Manager. Managing and delivering Digital projects for major brands like Boeing, Nakheel, Qatar Airways, Sharjah Tourism and Al Aan TV. Successfully delivered award winning Portals, Websites and Content Management Solutions. The role also included managing Online and Digital Media campaigns, monitoring, analyzing and optimizing campaigns performance. Deployed best practices of driving online traffic and Online strategic planning, not to mention User experience.

Managing Web and Digital projects as well as Web Content Management and Enterprise Document Management solutions. Responsible for the Client relationship and end-to-end solution delivery for assigned accounts.

My first experience with Web and Content Management Systems started early in University. Started a Student life portal with colleagues in UAEU University that served as a source of information for students on Academic and non Academic activities/news. Responsible for Management of the website, content updates, negotiations with the sponsors and website developers for support and maintenance.