Muffy Mascio
About
Muffy Mascio is from Austin, Texas, United States. Muffy works in the following industries: "Real Estate". Muffy is currently Director of Marketing at Stream Realty Partners. Muffy also works as Regional Marketing Director at Cushman & Wakefield, a job Muffy has held since Sep 2021. Another title Muffy currently holds is Multifamily Marketing Director at CBRE. In Muffy's previous role as a Director of Marketing at Capstone , Muffy worked in Austin, Texas Metropolitan Area until Feb 2020. Prior to joining Capstone , Muffy was a National Marketing Associate,Strategic Client Marketing at Greystar and held the position of National Marketing Associate,Strategic Client Marketing at Austin, Texas Area. Prior to that, Muffy was a Marketing Associate at Greystar from Oct 2011 to Oct 2015.
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Muffy Mascio's current jobs
Muffy Mascio's past jobs
•Developed national marketing strategies for Greystar’s top clients: Heitman, CBRE, Prudential, and Stoneleigh Companies. •Established and maintained relations with top Tier 1 and Tier 2 Greystar clients throughout the US. •Provided reputation management solutions through monthly monitoring and reporting for 12 portfolios. •Monitored and analyzed digital campaigns, website performance, and online reputation analytics. •Managed the development of creative, collateral, and promotion pieces including brand development and repositioning. •Implemented and supported ongoing SEO/SEM strategies and online reputation marketing, and other materials. •Project managed marketing vendors and implemented advertising while negotiating proposed service contracts. •Created business development presentations to market leaders regarding digital marketing campaigns and innovated new products. •Managed benchmarks for measuring impact while increasing profitability and drove traffic to underperforming assets. •Created and implemented SEO/SEM strategies and online reputation marketing. •Identified client goals, priorities and initiatives then developed innovative marketing solutions for assigned clients. •Created marketing plans, goals, resources, and strategy to the Property Management Lead, Regional Property Managers, and Regional Marketing team members. •Conducted meetings with top tiered clients to discuss budget recommendations and successful marketing strategy. •Updated and informed clients, client services, and operations on marketing programs, digital strategies, and current innovations.
•Developed and executed strategic and tactical marketing plans for over 40 properties in Austin. •Consistently maintain regular communication, interaction and provide training to 3 Directors, 9 Regional Property Managers, and 30 Community Managers through webinars, live presentations, and email. •Provided leadership, supervision, and support to the marketing coordinator consistent with regional and national goals. •Facilitated and successfully executed marketing initiatives for new acquisitions, management takeovers, and underperforming assets by completing advertising audits, reviewing occupancy trends and working with the on-site teams to execute marketing strategies. •Effectively project managed relationships with creative service providers, advertising agencies, and industry vendors. •Assisted regional operators with social media, online reputation, online advertising templates, SEO/SEM and content feeds. •Event production for groundbreaking ceremonies, re-openings, and grand openings. •Brand Development for client assets to include new development and re-positioning acquisitions. •Provided marketing and advertising recommendations based on performance metrics, cost per lease reporting and budget. •Oversaw company branded events and sponsorship. •Rolled out quarterly marketing workshops for on-site community associates, providing them with updated tools and resources they needed to successfully execute their on-site marketing responsibilities. •Successfully directed the development and coordinate production of creative communication pieces, promotional material, presentations, websites, reports and training for the Cental West portfolio. •Participated in new business presentations to prospective owners to secure new management agreements. •Identified measurable areas of performance and provide reporting for website and lead generation/management. •Actively sought reduction of marketing expenses through monitoring of performance reporting.