Muhammad Ali
About
Muhammad Ali is from Greater Guildford Area, United Kingdom. Muhammad is currently Marketing Platform Team Lead at Confused.com, located in Cardiff, Wales, United Kingdom. In Muhammad's previous role as a Digital Impact Manager at University of Surrey, Muhammad worked in until Nov 2018.
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Muhammad Ali's current jobs
- Leading and people managing a team of data engineers and analysts; delivering processes and reporting to support PPC and affiliates spend, including ingestion of data, attribution and pushing of enriched offline conversions into Google Ads and Microsoft Ads. - Responsible for developing and maintaining data capabilities to improve and optimise marketing spend. - Responsible for maintaining and enriching data within web analytics tracking tools including Google Analytics, Tag Manager, Marketing Information Systems, Quantum Metric and A/B Testing capabilities. - Leading the roll-out of Server Side Google Tag Manager (GTM) and Google Analytics 4 (GA4).