MS

Mustafa Shamseldin

Chief Executive Officer | Board member | Private Equity
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Email: ****@****.***
LinkedIn: Mustafa Shamseldin
Location: Dubai, United Arab Emirates
Current employer:
World Food Program USA
Current title:
Member of Board of Directors
Last updated: 30/03/2026 18:22 PM
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About

Mustafa Shamseldin is from Dubai, United Arab Emirates. Mustafa is currently Member of Board of Directors at World Food Program USA. Mustafa also works as Senior Vice President - Category Growth Acceleration, Global Foods and Beverages at PepsiCo, a job Mustafa has held since Jul 2025. Another title Mustafa currently holds is Founding investor at 5th Season Fruit. In Mustafa's previous role as a Category Growth Officer & CMO, International Foods at PepsiCo, Mustafa worked in New York, United States until Jul 2025. Prior to joining PepsiCo, Mustafa was a Limited Partner at Endure Capital and held the position of Limited Partner. Prior to that, Mustafa was a Chief Marketing Officer - Africa Middle East & South Asia at PepsiCo, based in Dubai from Jan 2020 to Jan 2023. Mustafa started working as General Manager & SVP, Foods - Asia, Middle East and North Africa at PepsiCo in Dubai, United Arab Emirates in Jan 2019. From Nov 2016 to Dec 2018, Mustafa was Vice President Snacks Category - Middle East & North Africa at PepsiCo, based in Dubai, United Arab Emirates. Prior to that, Mustafa was a General Manager - Saudi & Yemen at PepsiCo, based in Jeddah from Dec 2013 to Nov 2016. Mustafa started working as Senior Marketing Director GCC beverages at PepsiCo in Jeddah in Nov 2010.

You can find Mustafa Shamseldin's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Mustafa Shamseldin's current jobs
Company: World Food Program USA
Title: Member of Board of Directors
Period: Jan 2026 - Present (3 months)
Company: PepsiCo
Title: Senior Vice President - Category Growth Acceleration, Global Foods and Beverages
Period: Jul 2025 - Present (9 months)
Location: Dubai, United Arab Emirates
Company: 5th Season Fruit
Title: Founding investor
Period: Feb 2016 - Present (10 years, 2 months)
Location: Amsterdam, North Holland, Netherlands
Mustafa Shamseldin's past jobs
Company: PepsiCo
Title: Category Growth Officer & CMO, International Foods
Period: Dec 2022 - Jul 2025 (2 years, 7 months)
Location: New York, United States
Company: Endure Capital
Title: Limited Partner
Period: Jan 2015 - Nov 2023 (8 years, 10 months)
Company: PepsiCo
Title: Chief Marketing Officer - Africa Middle East & South Asia
Period: Jan 2020 - Jan 2023 (3 years)
Location: Dubai
Company: PepsiCo
Title: General Manager & SVP, Foods - Asia, Middle East and North Africa
Period: Jan 2019 - Jan 2020 (1 year)
Location: Dubai, United Arab Emirates
Company: PepsiCo
Title: Vice President Snacks Category - Middle East & North Africa
Period: Nov 2016 - Dec 2018 (2 years, 1 month)
Location: Dubai, United Arab Emirates
Company: PepsiCo
Title: General Manager - Saudi & Yemen
Period: Dec 2013 - Nov 2016 (2 years, 11 months)
Location: Jeddah
Company: PepsiCo
Title: Senior Marketing Director GCC beverages
Period: Nov 2010 - Nov 2013 (3 years)
Location: Jeddah
Company: PepsiCo
Title: Marketing Director Egypt and North East Africa Beverages
Period: Jan 2008 - Oct 2010 (2 years, 9 months)
Location: Cairo
Company: Henkel
Title: Regional Marketing Director - Middle East, North Africa and Turkey
Period: Jan 2004 - Jan 2008 (4 years)
Location: Dubai
Company: Americana
Title: Regional Marketing Manager
Period: Jan 2002 - Jan 2004 (2 years)
Company: Procter & Gamble
Title: Category brand Manager
Period: Jan 1997 - Jan 2002 (5 years)
Mustafa Shamseldin's education
Al Nahda National schools
IGCSE
The American University in Cairo
Bachelor of Applied Science (B.A.Sc.)
1991 - 1996
Cranfield University - Cranfield School of Management
2006 - 2006
University of Pennsylvania - The Wharton School
Creating and Implementing Strategy for Competitive Advantage
Mustafa Shamseldin's top skills
Trade Marketing Brand Management Market Analysis Marketing Research Shopper Marketing Marketing Strategy Customer Insight Consumer Behaviour Market Planning Key Account Management Competitive Analysis Marketing Management Brand Equity Integrated Marketing Consumer Products Market Research P&L Management FMCG Advertising Segmentation
Other people named Mustafa Shamseldin
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There are 1 other "Mustafa Shamseldin". You can find all of them in FinalScout.
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