Nadeem Ibrahim

• Supporting the development of AI-centric products, enhancing both front-end and back-end functionalities. • Leading strategic discussions with advertisers and agencies, fostering partnerships through Joint Business Plans (JBP). • Contributing to the transformation of Platformance.io into an AI-driven organization, unlocking new growth opportunities.

Host and founder at Brew Bytes

• Developing strategic initiatives tailored exclusively for the telecommunications sector across MENA, ensuring measurable business impact at c-level. • Strengthened c-level partnerships with key telco clients, acting as a strategic consultant to enhance partnership collaboration. • Served as an external product consultant, driving product adoption through client education and engagement.

• Leading strategic initiatives across the KSA portfolio for KSA flagship brands such as stc, stc Pay, Jawwy Mobile, Aramco, AlSafi Danone, Diriyah and many more. • Leading overall communication and media strategies for existing and new businesses, resulting in the creation of strategy frameworks that have been adopted across the KSA team. • Produced and executed ground breaking, award winning solutions that have over exceeded KPIs. • Represented as a thought leader, participating at prestigious events across MENA i.e. LEAP and Sync Summit and other notable industry events.

- Unlocking award winning digital opportunities for Saudi Telecommunications (stc) across the GCC region including KSA. - Directing successful outcomes for stc subsidiaries in telco, fintech plus more! - Data driven solutions in leading attribution, marketing mix to drive pure data driven planning and outcomes - Beyond media solutions with key tech partners that is cutting edge - Automation solutions in media, creative and technology - Digital maturity frameworks - Performance marketing direction - Partner alliance (JBP) frameworks - Growth strategies across stc business units in KSA, BAH and KWT - Uncovering first to market solutions

Being part of a growth phase requires agility and creative thinking within a data driven organisation. The marketing planning function plays a crucial role across all international markets to set the right marketing principles that can achieve the most effective ROI. Leading projects such as Marketing Mix Models (Econometrics), causality of viewability, ROAS to inform planning and optimising, cross media measurement, are some of the tools required to deliver towards a business ROI outcome.

Reviewing market media performance (Japan, Italy) to providing guidance on best practice across all channels.

As a specialist in emerging media, I deliver the discoverable storytelling across social that expand the awareness and engagement to brands. Harnessing data-driven content, I have actively expanded Apester into the German and Dutch markets. • Delivering 150% of YoY growth within the UK Market within the first year. • Personalising digital content strategies for localised markets across the EMEA. • Spearheading customer education and brand stories to connect clients to products. • Partnering with major clients including UBS, Adidas and Vodafone on campaigns. • Utilising data to demonstrate ROI wins in brand and product stories. • Driving ROI results from natively placed branded stories in digital arenas. • Serving as a digital guru with expertise in all aspects of digital marketing.

Leveraging data segmentation and 1st party data provision, I delivered programmatic research and strategies for large client brands. Targeting the marketing message through digital media channels, I utilise hard analytical data to tailor strategies to brand needs. • Generating revenue by servicing key client relationships across agency and brands. • Delivered DSP/DMP integrations by +100% increasing revenue in 1st party data. • Consulted with clients to capture buy-in to emerging digital media and data. • Invested in the German market to capture new revenue streams.

***As part of an internal Group M transfer*** Delivering world-class digital and social media strategies, I pitched and secured buy-in to DMP, Dynamic Creative, Brand Safety and Ad Verification solutions that enriched the digital media operations. I led a 5-strong team through operations. Managing a £16m budget, I increased partner spend from 70% to 95%. • Winner of 2 PMA awards for Best Mobile and Grand Prix for programmatic, data and offline media solutions that delivered revenue growth to strategic partners. • Developed the first market solution between Snapchat and Vodafone. • Winner of business base for new tech solutions into digital media strategies.

Delivering under the UK Government contract, I was responsible for building the digital strategies and technology that injected sustainability within the digital marketing model. Specialising in programmatic and display media, I introduced dynamic solutions that maximised investment in digital. • Enriched digital media buying strategies analysing ROI from campaigns. • Utilised programmatic and display media plans to improve digital strategies. • Introduced dynamic ad solutions to improve engagement returns. • Implemented flash-talking and storytelling to improve organisational impacts. • Produced econometric models for the agency to improve revenue streams. • Shortlisted for the DADI awards for work on the BIS Government account.