Nakhulo Khaimia

BRAND 1. Ensure all aspects of the brand marketing and communication align with the ethos and goals of the brand. 2. Creating enduring brand messages that results in increased sales, brand loyalty and improving market share. 4. Working closely with the sales team to ensure commercial goals of the brand are met. 5. Managing external agencies and ensuring marketing budgets are met. 6. Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth. DIGITAL MEDIA 1. Developing and managing digital marketing campaigns 2. Responsible for planning and budgetary control 3. Keeping up to date with advances in social media technology and the latest social media platforms. 4. Maximizing followers on social media platforms such as Facebook, Twitter, Google plus and Instagram 5. Monitoring social media for customer comments both positive and negative at the same time engage them to resolve customers service issues 6. Building reporting frameworks to evaluate return on investment on the various platforms. 7. Continuous research into new relevant social media channels and their impact on the brand marketing. 8. Analyzing social media insights to guide future social media campaigns. 10. Reporting on social media mentions of the brand internally providing useful feedback 11. Evaluating customer research, market conditions and competitor data. PR 1. Developing an integrated communications strategy for the brand 2. Facilitating media relations during launches and industry updates 3. Implementing communication plans to increase brand awareness 4. Developing relationships with key media to secure and grow media coverage 5. Developing and leading the company’s internal communication strategy