Nancy A Shenker

• I develop innovative business strategies, creating "tipping point moments" for small- and mid-size businesses in many industries; consult to SaaS companies on ROI-driven content marketing • Branding and positioning are among my superpowers, including strategic PR and awareness-building • I have expertise in human and organizational implications of AI, machine learning, and robotics. Created and publish www.embracethemachine.com • Developed concept for and publish a consumer travel website: www.bleisureliving.com (combination of business and leisure travel) • Content is an area of expertise, including co-creating, launching, and marketing award-winning online community www.sheBOOM.com. I have deep and broad understanding of marketing technologies, including Marketo, Uberflip, Salesforce, Outbrain, and others • I know how to integrate conventional media and digital media to deliver ROI • Also have expertise in website creation, lead generation, sales strategy and training, SEO/SEM, and all kinds of marketing communications and execution -- including PR strategy • Experience in 40+ industries, with concentrated expertise in technology, health/wellness, real estate, luxury brands, retail, food, service businesses, spirits industry, cannabis, marketing, events, SaaS companies, start-ups, financial services, publishing, and education & camps (and related businesses)