Nancy Berry Breunig

Manage all channels that support B2B & consumer marketing initiatives for this $3B operation representing the credit union market globally including social media, blogging, direct marketing, channel marketing, & others. • CHANNEL MANAGEMENT: Promoted rapidly into this role due to the ability to lead strategy for B2B & direct-to-consumer programs effectively. • PROJECT MANAGEMENT: Tapped to be the executive sponsor for a wide variety of complex cross-functional projects. • TEAM LEADERSHIP: Manage the full employee lifecycle development process across large, diverse team comprised of 75 employees & 11 directs including strategic, creative, production & analytical team members. • COMPANY LEADERSHIP: Serve on the senior leadership team to ensure thorough cross-team collaboration of marketing initiatives. • VENDOR & AD AGENCY MANAGEMENT: Ensure thorough review & selection of external vendors, contractors, & ad agencies. • MARKETING MATERIALS & COLLATERAL: Manage the vision, creation, & consistency of marketing materials across the various media. Ensure thorough & rapid access to these across the organization via efficient CMS. • BUDGET & FINANCE: Manage a $1.5M budget including drafting of proposed budget, gaining approval from executive leadership, managing process, & making adjustments as necessary. Key Accomplishments: + Managed a complex cross-functional, corporate-wide $1M internal communications project across 4,300 employees. Achieved significant results within an 8-month turnaround after two others had failed to make progress. + Improved business management practices in tandem with business growth strategies, resulting in improved current period results. . + Led the assessment & revamp of the company’s content management system (CMS) to improve efficiencies & to increase compliance. Converted a manual & time-consuming process into a streamlined solution.

Recruited into this position to manage and lead all facets of rapid change management and end-to-end marketing, sales, and operations for a $14M division of this privately held educational publishing company. Reported to CEO. • PRODUCT DEVELOPMENT & RELEASE: Ensured a successful release and launch of each new product including internal cross team collaboration, working with printing and manufacturing vendors, and store placement. • CHANGE MANAGEMENT: Managed the acquisition of two companies over an 18-month period to grow reach within the teacher market. Led all P&L, product development, marketing, training sales, and relocation of operations. • SALES & BUSINESS DEVELOPMENT: Leveraged excellent written and verbal communication skills via the leadership of meetings with key accounts and preparation and delivery of sales pitches. • TEAM MANAGEMENT: Directed 150+ employees and 15 directs. Recruited, hired, and managed 22 sales reps nationwide due to company growth. Mentored team via product training and attending key account sales pitches. • ENGINEERING COLLABORATION: Partnered and collaborated with internal teams on the development of 65 new products in the first year, including both U.S. and outsourced overseas development teams. • FIELD SALES & MARKETING: Planned and directed all trade show programs, field training, and key account presentations. Drove new projects towards the time-sensitive release for the annual trade show. Key Accomplishments: + Achieved 84% increase in sales over goal in first 18 months due to development of new channels. + Increased primary dealer channel sales over 34% in first 24 months. + Generated 15% incremental sales growth through outbound / cross-selling initiatives. • Managed the development of 200+ new products with 25% winning national recognition awards. + Established and managed outsourcing of international printing vendor contracts resulting in significant cost savings.

Managed corporate marketing initiatives to increase sales of residential products line and grow store placement. This role was created in order to leverage extensive and broad background across marketing, sales, and collateral development. • SALES GROWTH & DIRECTION: Directed the sales and management of key national accounts. Ensured Territory Managers had the appropriate training, marketing collateral, and preparation to drive sales in the larger accounts. • B2C CLIENT MANAGEMENT: Gained valuable B2C experience meeting with larger, direct-to-consumer clients on issues related to point of sales, marketing, merchandising, product placement, and sourcing. • STRATEGY & PRODUCT DEVELOPMENT: Led strategic product and merchandising implementations. Analyzed competitive products, pricing, and market changes. Recommended product development projects to engineering. • MARKETING MATERIALS: Improved the development and deployment of field service marketing materials in order to aid the sales reps while calling on large retail clients like Lowes and Home Depot in order to gain more shelf space. Key Accomplishments: + Achieved 72% increase in product placement with Lowes within first year. + Delivered six new product introductions within the first 18 months, resulting in a 21% increase in sales. + Increased brand awareness by 22% amongst retail customers in 13 months.

Directed and managed new business development and marketing initiatives at key client accounts such as Everest & Jennings International, CUNA & Affiliates, Jones Dairy Farm, and First Federal Bank. • MARKETING SERVICES: Delivered various marketing services including market research and analysis, new product development, strategic marketing plans and promotions, event planning, and print buy negotiations.

Hired as the first employee in a new business venture with a textile manufacturer. Worked directly with the CEO and CFO of this large organization to grow the division rapidly. • BUSINESS PLANNING & PRODUCT DEVELOPMENT: Created a catalog of products and services for people with physical challenges. Contributed to business plan with venture capitalists with aid in bringing products to market. • PEOPLE & OPERATIONS: Recruited, hired, and trained a team of 15 marketing, sales, and creative professionals responsible for marketing, advertising, and public relations of this new division. Managed related budgets. Key Accomplishments: + Developed and introduced 65 new products within first nine months of operations. + Designed direct mail catalog to launch product line that won the DMA Gold Award-Design. + Exceeded sales by 12% over goal in first year. • Customer file acquisition exceed first year goal by 28%.

Directed marketing and list management for four major consumer catalog divisions. • LEADERSHIP & MANAGEMENT: Managed marketing, sales, and administrative staff of 22 and promoted a cooperative approach to cross-sell through retail and catalog channels. Managed a $2M corporate marketing budget. • CHANNEL DEVELOPMENT: Identified alternative mailing strategies to uncover additional avenues for name acquisition. Expanded business into retail channel. Key Accomplishments: + Achieved 21% increase in sales in first year. Generated an increase in average order of 26% over goal. + Grew customer database by 30% in first 14 months. + Developed and grew the marketing department throughout the transition and acquisition of the Brawn buyout.

Managed the market planning and catalog development for eight major catalogs including circulation plan, rental list and segmentation strategies. Performed market research to evaluate corporate image, customer service, and opportunities.