Nasrullah Nazaruddin

- Presented crypto game demos to customers - Expanded business around SEA primarily (Singapore, Phillipines & Vietnam) - Create collaborations and partnerships internationally with other crypto companies/Esports team and NFT Projects(Coming up with Win-Win solutions for both parties) - Created payment processes funnel to accept Crypto (Using APIs, Metamask & Ronin) - Propose, design, and launch CRM campaigns and workflows in collaboration with the Product, Creative, Content, Data, Operations, and Partnership Team (Fluent to use tools such as Retool, Clickup, Airtable, Connectteam and Figma) (Learning Salesforce & Hubspot) - Map user journeys (user case studies) and optimize campaigns for funnel conversion including activation, retargeting, and retention Drive platform stickiness in terms of daily usage features penetration, engagement, and user experience for our products and services - Maintain Gamification program and upscale referral program to enhance customer engagement and retention - Focus on opportunities to maximize data collection and personalization to create a relevant, value-added, and engaging customer experience - Assess and plan data points to integrate with CRM platform (Very agile in workflow tools like Zapier/Parabola/Google Sheets/AppSheet/ClickUp/AirTable) - Support analysis and enhancement of CRM campaigns - Devise ways to improve the usage of the CRM platform by automation, optimization on daily basis - Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness - Pulling reports from the CRM platform into data visualization tools (Have experience with PowerBi, Google Sheets & Tableau) - Project planning for esports events and liaising between players - Oversee video trailers and poster designs from the marketing team. - Ensure consistent communication materials across digital, CRM, and operation team - Collaborating with external stakeholders (Crypto Organizations) - Manages over 300 digital assets (NFTs)

Blytz Esports is one of 60 professional esports organizers working with Axie Infinity who was given 2 Tier 1 grants to plan and organize NFT-based GameFi tournaments for community players. 13000 AXS was distributed amongst esports organizers to run the tournament. - Creating collaborations and partnerships with major Crypto/NFT Organizations & Guilds like: 5G Earning Guild, P2E Scholarships, Boxy Guild, Madfam001, Chosen Ones, YGG Esports, Ancient8, UniX Gaming, PIF DAO, BlackPool Academy, P2E Gaming Guild, QU3ST, BananaSpark - Worked on creating growth & traction strategy for players from all backgrounds to participate in Tier 1 tournaments - Oversee video trailers and poster designs from the marketing team. - Ensure consistent communication materials across digital, CRM, and operation team - Oversee exponential growth of players (from 800k to 2 million) Links to our work; 1. https://www.blytzesports.com (An international blockchain gaming organization) 2. https://bit.ly/3slQr2f (Write-up on Axie Creators' Cup, Axie Infinity's first tournament for their content creators) 3. https://bit.ly/3MZNkoM (Write-up on Axie Open League Season 1, Blytz Esports first global tournament) 4. https://bit.ly/3FE7XnZ (Write-up on Axie SEA League, Axie Infinity first nationals organized by Blytz Esports) 5. https://bit.ly/39RtiP5 (Write-up on GuildStack Invitationals, Blytz Esports first organized Guild Vs Guild Tournament) 6. https://bit.ly/399ox2L (Notebook for Axie Origin, Axie Origin is the second GameFi version of Axie Infinity) 7. https://bit.ly/3L8PkK2 (Write-up of MENA Cup that Blytz Esports did an English Livestream with) Some notes for context, - Axie Infinity is a blockchain-based game in which players purchase NFTs of cute monsters and then pit them against each other in battles. - Axie Infinity is developed by Sky Mavis and has over 2 million players - Link No.5 (Notebook for Axie Origin) was created by my team and Axie Infinity for players new and old to refer to.